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Trigger warning: in this episode we discuss mental health, self harm, anxiety and suicide. If you or someone you know needs support please consider reaching out to your local support services.

We all know that livestreams can lead to clients (right?)… but do you know HOW?! Do you know how to target those clients that are going to pay you the big bucks? And then convert them into prospects and leads in your business?

Luckily Shawn Q knows how to do it, and he’s breaking it alllllllllll down on this in-depth, value packed episode. (Seriously, we took notes to use in our own businesses.)

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Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
At the time of this recording, I have just closed out my summit coaching conversion 2021. And on my summit, I had an expert named Sean Quintero or Sean q as he goes by. And Sean talked about live streaming, and using live streaming to convert sales. Awesome, right. But what Shawn focuses on is actually getting those high ticket clients using live streams, which really impressed me. Because you see a lot of social media, live streams, things like that being used to sell lower level courses. So of course, Jenny, and I wanted to talk to him today about how to really target and sell your high ticket masterminds and programs and services using live stream methods. So we've got him here. Coach, Sean Q, thank you so much for being here with us today.

Shawn Quintero 0:57
Allison Janney, I'm so excited to be on this podcast. Thank you so much for having me on. I'm so honored.

Alyson Lex 1:06
I am so excited you bring so much energy and I know such great information. The first thing that I want to talk about is the Fab Five that you mentioned, to on my summit. Can you just tell us real quickly what that means for the unlucky people who didn't attend coaching convergence?

Shawn Quintero 1:24
Yes, such a great question. Okay, so so many people think if I go live on my business page, I have to talk about my business, I have to focus everything on what my business is doing. And we oftentimes get rid of our personality, we think we have to be quote unquote, professional and stuffy. And corporate in order for anyone to take a serious now, I have a ton of energy. I just like having a lot of fun being silly in business. And I came up with this thing called the Fab Five, which allows you to really let your personality shine. People buy from people, friends, buy from friends. And so anybody who's watching you online, they don't want to be they don't want to feel like they're in a classroom setting or like being talked to by a professor. They want to feel like they have a real connection that you're a real person. So the Fab Five is five areas of your life that you could talk about, that just bring you joy, one of them can be your business, right one of mine is I take it filled, I love sales. I love talking about though, I love helping people land those high paying dream clients that love working with them, and love paying them. But there are four other things in the Fab Five. For me, one of them is Star Wars. I am a huge star wars nerd. So I talk about Star Wars in my live streams. I have a baby Yoda, I bring it to my live streams, I have a ton of like different Star Wars, toys and and props that I bring in because it shows my personality. And he cannot tell you how many sales calls I get on where it's a 60 minute call. 45 minutes of it is us talking Star Wars and 15 minutes is them saying Okay, tell me about the program. I'm already and another one for me is mental health, I went through an incredibly difficult childhood, I was incredibly depressed. There were times in my life where I thought ending it would even be better than just kind of trying to endure. And so I talk about mental health because I want people out there to know that there's hope there's life, there's peace available to you. And if as I've gone through some practical things with therapy, as I've gone through things of acknowledging and, and deconstructing and processing, the challenges I face, others can do that too. You can do that, too. So I talked about mental health while I'm talking about business as well. I also talked about leadership, I love the idea of being able to bring a strong leadership to your business, and being able to be the leader that you're called to be that you know, you're meant to be in the marketplace. Another thing I talk about is marriage. Me and my wife, we got married about five years since this recording. But I've known my wife since I was 12 years old. We met and I mean, when I met her, I knew I'm going to marry you. And I was like this 13 year old kid. What's really crazy about it though, is we were going through some old photos, and I pulled out an old camp photo. And she was like, Oh my gosh, I'm in that photo. And it was like five years before we met, we went to the same children's camp. And we were sitting two people away from each other. And so like, I know, she's like my soulmate. I'm personally it's just amazing. So I like talking about marriage, the good parts about marriage and the amazing things that bring joy, and the really challenging things as well the conversations that can be challenging, how to have healthy arguments and create strong boundaries and still be an individual in your marriage, and really create a quality and partnership in your marriage. And so there are things that I bring into business. And then I can't tell you how many times people connect with me. They're like, Oh my gosh, I love the fact that you support your wife in that way that you prop her up that and that anything you do includes her and people are like, Oh my gosh, I love that. So let's talk about business as well. So your Fab Five is a way to just really let your personality shine and the thing Is that bring you joy shine? Because what's going to happen is it's going to attract people who also find that enjoyable. And it's a great way to find people you love working with. And not just like, oh, they're another client. All right, I

Jennie Wright 5:15
need about an hour to unpack that answer. There's so much in there that there's, there's a lot of there's a rather a lot of really good stuff in there. And you actually made me think about when I first started business, because I came from the corporate side, where you hide behind the brand. So I was doing that in the beginning. And nobody knew who I was, I was just this, like, you know, Hi, I'm Jenny. It was like a sock puppet was really bad. And had to put it sort of put that behind and get people to identify with me, if you ask Alison, my most popular posts that people connect with me on are my posts about my wooden spoons, because I have a wooden spoon collection for left handed people super Oh

Shawn Quintero 5:53
my god, that is the coolest thing ever.

Jennie Wright 5:55
I love it. So I talk about my experience. And I talk about baking. And you know, a couple other things. But I get that five five thing. Now I want to relate that back to business. So if I get it, right, we talk about these things. One of those five five is our business. How is that going to help us convert more people? If we're spending 45 minutes talking about Star Wars? In only 15 minutes about the program, product or service? How is that going to help us convert people in the end? to great question. And

Shawn Quintero 6:19
the reason why is because a lot of people think business is a point A to point B we have to talk about business on at the very beginning, we have to talk about business at the very end. The best sales conversations are the ones where you're having the most fun, where you are like, Oh my gosh, we're like twins, and they feel connected to you you feel connected to them. And an easy way to build what's called rapport. And trust in the likability factor is simply to talk about things that you enjoy. I read a quote recently that said, growing up, we oftentimes hide the true version of ourselves out of a desire to survive. We we have parents who tell us one way to act, we have school teachers and tell us another way to act. And we want to reduce the punishment or the pain we can receive from those two authority figures. Some other people have maybe church authority, other people have Sports Authority. So there's a certain way that there are authorities in our lives want us to grow up and live our life. So we hide a lot of us away, and the true ability of an adult to really shine and step out and be vulnerable and say, This is what I like, this is what I want from my clients. It really helps you establish your own boundaries and find people that you like working with. And so relating it back to business, for example, that individual that I spoke to 45 minutes talking Star Wars, 15 minutes on the sales conversation. In that process. What happened was, they became my friend. So now I'm not a coach, I'm a real person. I'm not a salesperson, I'm a friend, and friends buy from friends. And so you want to make sure that you're connecting with people on a human level. And one of the greatest ways to do that is by bringing out joy through your job. But

Jennie Wright 8:05
I have something that I want to add here I have this somebody that I know who is in our space. And her view of thing of things is that if you get them into the friendzone, they won't buy from you, which seems counter to what you're sort of talking about, or is it so I just wanted to ask you that quick question as a follow up.

Shawn Quintero 8:26
That's a great perspective. And what's really amazing about that is there's some truth to it, right? If If there friendzone, quote unquote, and it to a point where you're afraid to ask or something, you're afraid to set boundaries, then you will not make the sale. When I work with someone I make it clear. These are my non negotiables You and me we're gonna have so much fun. I like bringing fun, it's a business I think business can be so stuffy people can make it so weird. But like, let's have fun, let's be silly. There's friend, and then there's coach and as your coach, these are the things that I'm going to expect from you. These are the things you can expect from me. Being a friend to someone, like removing that removes so much humanity, so much empathy, so much compassion. And I don't want to build a business that you just about making profit, I want to make a difference. I want to make a meaningful impact in people's lives. And one way to do that is building trust building likability building that rapport where you can set those boundaries. Another really great opportunity here is to set leadership examples of Hey, I can be really friendly, we can have a lot of fun. When I need to put fire under your feet, though, like you're gonna give me permission to do that. And when there is a boundary that's crossed, I'm going to exemplify me communicating that to you in a healthy way. And so I bring in a lot of those examples and demonstrations when I'm really friends with someone and then there's a boundary that's crossed. Hey, let's have a conversation. And let's let's describe what those boundaries are and how we can continue moving forward in the best way possible.

Alyson Lex 10:00
I want to back up really quickly, because we talked about the Fab Five, obviously, on my summit and the mental health aspect you you brought that up. So I knew that this was a passion of yours, it's a passion of mine to, to talk about it and share my own struggles. I've had journeys where I've had some of the same thoughts and feelings that you mentioned earlier. More recently, it's been anxiety. What I typically do though, when I talk about it, either in a live stream or in a post, I kind of separate it. So I'm not sure how how to integrate everything. As far as you know, how do you mention, it's one thing to hold up a baby Yoda, but the heavier stuff, the the marriage stuff and the mental health stuff? How do you integrate that with the business? aspect?

Shawn Quintero 10:50
It's a great question. And one of the things that I do so let's take, for example, a live event, when I go to a live event, one of the very first things I do is bring up my humanity, I let everybody know, like, that's amazing what the person just like the bio, they used to describe me, that's amazing. Let me tell you the real story, though, you know, 10 years ago, I was in a place where I have scars on my wrists. Because I didn't think life was worth living I, I remember a moment where life just felt so heavy and so dark. And I don't know about anybody here. But if you're feeling like that, I want you to know that it can get better and that there's hope. And so we're going to get into some practicals. But right off the bat, I want to let you know that you are worthy, you are valuable, and I care deeply about you. The practicals are going to be really good. But the humanitarian part is really important as well, because being an entrepreneur isn't just numbers. It's not just data. Although I'm a very big fan of data, and making data driven decisions. It's a human experience. And I want to give you freedom and permission to show up as authentically and vulnerable as you want. Because there's healing there. There's no shame there. There's no judgment there. Because guess what, I've been there. And I'm here to say there's a way. So let's get into some practicals. That is essentially how I bring in, you know, kind of heavier things right off the bat. Sometimes I'll also just kind of bring it in, occasionally. So I don't say that very often. Or like every single time I go live, if there is an important point I'm trying to make, and it can relate back to my story, then I'll bring in my story. So you want to be very intentional and strategic about when you say it. And it's not just blah, here it is. And then there's no connection to the point you're trying to make. The other thing I would encourage you is because there's and whoever's listening, you all have stories, everybody here has a story. And we all have places in our lives that are broken, that need healing. I always tried to speak from a place of scars, and not open wounds. If you're speaking from a place where you're currently struggling, what you're doing is you're letting in social media to speak into that situation. And guess what social media can be amazing, it can also be really bad. And so I don't want to bleed on everyone. So I'm going to go through my process with my select few and go through healing of whether it's anxiety, or depression. And then once I've healed from it, and it's I can speak and like I can point at it and it doesn't hurt anymore. There's just a mark there, because it's a start, I can then share from a place of healing and a place of positivity.

Alyson Lex 13:25
I really liked that aspect. And I think there, there is a time and a place for sharing things that maybe not an open wound but a bruise. Right, like, Hey, this is something because I did that a lot in 2020 when I was in the throes of anxiety, and I was still pushing forward. And that was kind of part of it. That was I was letting people know, hey, by the way, you're not alone in how you're probably feeling right now. Like I got this. I'm dealing with it. But I like not bleeding all over people. I want to just shift now to the content. Are we looking at educational content inspirational? What do we really do to target our content to hit the right spot for the high ticket buyers? Because we want to focus on that right?

Shawn Quintero 14:15
This is a great question. So there are four different buckets of content that I like to kind of put in to social media. And I actually learned this from another marketer, which was pretty incredible as four buckets or this if you're taking notes, make sure you write these down. Number one, credibility. So this is like testimonial screenshots, case studies, you know, really bragging on the celebrations that you're experiencing, as well as the celebrations of your clients credibility. The second one is personality, and that's where the Fab Five come in, which we've talked about extensively. The third one is vulnerability, and that's your personal story of Hey, I'm human. I've experienced stuff which we just finished talking about. The final one is charity. This is you know, how you give back to the world with no expectation of something in return just how you make the world a better place. So for example, a percentage of every dollar we make goes towards something. And what's really incredible as you had just the very similar thing during your summit is a portion of things went to making the world a better place. And so talking about those four things will help you create content that attracts the right people, specifically, the credibility, testimonials, case studies, that's super important. There's also a really phenomenal distinction that you should make when it comes to content, there is a awareness based content, then there is sales centric content. So write that down, awareness based content. And then sales centric content awareness based content is the majority of what you're going to put out on social media. It's the things that say, Hey, I'm an option, become aware that I exist as an option in the marketplace, I'm here, that just as entertaining, it's inspirational, it can be educational, but not too educational, because you don't want to deliver something that you are intending to sell. And so one of the greatest ways to clarify that is, you want to be posting content on social media to generate awareness to build authority, on that creates clarity for people help them understand their problem better, you're not trying to give them a solution, because they're not ready for it, you're simply trying to help them understand what the root problem is, and why they're likely experiencing all the secondary problems or the side effects of not having that problem solved. Now you want to sell strategy, but you want to share clarity. So write that down, you want to sell strategy, you want to provide and share clarity. So that is the kind of awareness generating content stuff you're posting, personality, credibility, all of that. The sale centric content, is content that you're likely gonna have on a search based platform. Sometimes that's a blog, sometimes that's YouTube, but somewhere where the platform is predominantly search based, so like, on YouTube, they have kind of a feed going on. But most people go and search cat videos, and then what populates is all the cat videos that they want to watch. So you want to post content on there that helps people make informed purchasing decisions. an informed prospect turned into a confident buyer, an informed prospect turns into a confident buyer. So we want to help them understand like, what are the different variables that are going to impact the cost of the investment you're gonna have? What's the difference between a $10 coach and a $10,000? COACH? What are some of the things you should be asking the next coach that you're considering hiring? Another one is comparisons or versus what's the difference between a coach and a strategist? What's the difference between a coach and a mentor? When do you know you need a mentor versus a coach that is informing them so they can make a confident decision. And so you want to have that content living somewhere that they can search, and make sure you're utilizing that content to inform your prospects. So they become the confident buyer that you're looking for.

Jennie Wright 18:07
I'm shaking my head, nobody can see it. But me and everybody here, because you just I had a light bulb over my head. I should be putting out content that tells people and informs people about like, the difference between hiring because I what I do, you know, difference between doing this and hiring this? Hello? Where is that not been? Why haven't I done that? I just had that realization. Okay. So thank you. That was a really cool answer. What is the call to action that we should be using that's going to get those people like attracting these high ticket sales? What's the breakdown? if I understand it correctly, we're using these live streams to attract them? What's the breakdown in these live streams? That creates this call to action? And what is the call to action?

Shawn Quintero 18:52
It's a great question. So some of the things that we do is, or that we encourage is have a weekly live stream. So every single week at the same time, same day. So Thursdays 11am. Pacific time is when we go live on our page, it's it's expected, you can advertise it consistently. And people know when to show up. So you want to have that consistent live stream going. Our single call to action is, if you're watching this, and you're like, Oh my gosh, this is so juicy. And you want the notes version of this. You want the written version of everything I'm sharing in today's live stream, go ahead and put hashtag notes below. And I'll share those notes with you. Now what that does is it helps me identify who's really interested in this. That will help me then turn that into a conversation of Hey, I'm ready to deliver those notes before I do. What was the biggest takeaway what was most useful for you? And where are you at in the journey? What are some of the biggest goals you have over the next three months? Like what are you working on? Awesome, well, here are the notes on top of these notes. What if you and I hop on a call and we'll talk about the nets and now we're in a conversation that's turned into a call That could potentially turn into a sales conversation if I want to work with them. And if they're in a place that makes sense for our programs.

Jennie Wright 20:07
I have follow up, because I have so much okay. I know Allison has already had this experience with you, because you know, you were on her event. I haven't had that I've seen you on the panels. And you know, we've had a bit of back and forth, but didn't get this opportunity. So now I've got all the questions, and these are all self serving I kid you not do it. My follow up is okay, so we have a live stream every week, same time, same place, Facebook,

Shawn Quintero 20:35
that's a great question, whichever platform your audiences on, focus there. So for us, it's Facebook, for other some of our clients, it's LinkedIn for other of our clients, some of our other clients, it's Instagram, for some of our clients, it's YouTube. And so it's all a, it's all dependent on the platform of your choosing. Now, here's where I encourage people, if you're new to social media, or you're not comfortable with those different platforms, go to where you're most comfortable, because you don't want to get caught up on the tech side of it. You just want to go where you're most comfortable. So for most people, it's Facebook.

Jennie Wright 21:11
Okay. Second follow up question. You said, Put hashtag notes, I'll send you the notes. So prior to doing your live stream, you're preparing like an outline. And you know what it is you're going to talk about? So first question is, how extensive are your notes? Are they bullets? Because if it's if it's an Allison outline, it's three bullets with three words per line. And if it's a Chinny outline, it's 20 bullets with sentences practically. So that's my second question. And then the other thing is, how long are these live streams?

Shawn Quintero 21:38
It's a great question. So for I'll go backwards. So how long the live streams are, it can be anywhere from 10 minutes to 40 minutes to two hours, depending on what you are sharing, I would say make it consistent. So for us, it's consistently around 20 to 30 minutes. A lot of that isn't just content, because a lot of people are like crap, I have to fill 20 to 30 minutes of content every single week. That's crazy. No, no, it's about 10 minutes of content. What we do is we do a lot of interaction with our community. So if you're listening, I have a question for you. Now, let me go ahead and wait while you're while you're answering that. You know, let me share this point. And now it's okay. Let's read some comments. let's engage with our audience. And so 20 to 30 minutes is what we do. I know some people who do five minutes every every day, just depends on what, what works best for you. The other thing I would say is on the I think the question, remind me what that last column,

Jennie Wright 22:34
the note side house.

Shawn Quintero 22:36
Yeah, so our notes are pretty, pretty straightforward. We have a template in Canada that we use that we just go into after our live stream takes me because I personally do it takes me about 20 minutes to get done. And I just go in and take any of the notes that I took. So what I typically do is I do like an outline before I go live. And then I take that outline and just kind of fill in the blank. And it's like what the point is, and then like a paragraph and then a quote, a point paragraph quote. And then what I do is I take screenshots of some of the comments that came in, bring those into the notes so that people can see themselves and you feel like oh, wow, I'm a part of this. And then I have a call to action, which is if you're ready to take this to the next level. Take the next big bold step. Let's hop on a call.

Alyson Lex 23:23
Okay, right. I see the expression on your face. I'm like, okay, hashtag masterclass, I know you love your hashtags. So hashtag masterclass. You say we get on the call after the notes, which I love that. How do we then I know you have an answer for this? How do we then turn that into a sales conversation?

Shawn Quintero 23:45
Yes, great question. So typically, what those calls consist of is, hey, what was most useful? Thank you so much for hopping on this call? What was most useful for you in that live stream? How long have you been watching the show? Really cool. What about the show has been like what what keeps you coming back? Now those questions really helped me just kind of get kind of viewer feedback or market research of what people are thinking. And then the conversation that eventually I start asking more problem and solution based questions. And so so what what are you working on? Tell me a little bit about the business that you're doing? Awesome. What is what has been the biggest challenge for you in accomplishing that goal? What do you want to 10x? If you could 10x something at the snap of your finger this year? What's that one thing? Now, if that is associated with something I can actually help with? So we help people build sales systems, we help people launch and do six figure launches, and it's pretty incredible. So what we do can actually help them they're gonna say, Oh, my gosh, that's amazing. Would you like to hear what it would look like if like, I helped you with that, like, Are you open to that? Awesome, and then we have that sales conversation. One of the really incredible things as well that I encourage a lot of people do is build strategic relationships. So if the person is like trying to build an e commerce business, I don't help with e commerce, I help coaches, freelancers, experts, etc. But if they're trying to build an e commerce business, I know several e commerce coaches that I can say, hey, let me make a couple of recommendations from for some people who may be able to help us that I can vouch for I trust them, I believe in their integrity, they actually serve their clients. Well, then what I do is, prior to having that conversation with them, I've already established with their strategic partners, hey, if I bring you a new client, will you give me 10 15%? commission? They say, yes, awesome. Now what I'm doing is any conversation I have, I have the potential of making money, whether it's them buying from me or them buying from another person that I have built a strategic relationship with.

Jennie Wright 25:45
That makes me want to build more strategic relationships. Okay, so I was like, this is really good. So I really love the low pressure, sort of, you know, do you want to see how I can help you with this type of question and how to translate that into a sales conversation? I've used that methodology before, it's quite useful. What do you do if you are the person doing the call is nervous about selling or hate selling? How do we get that confidence? How do we be able to make that transition?

Shawn Quintero 26:13
to Great question, okay, so people hate sales, or sales people, for a couple of different reasons. One is the historical context of salespeople. If you think about, you know, 50 years ago, sales people in advertising and marketing was so much more lenient, less regulated than it is now. So they can literally lie to you in your face about a product, and you'll buy it, and then you can't do anything about it, because there were no laws protecting the consumer. Now, there are a lot more regulation, a lot more laws on what a salesperson can say and can't say what marketers can and can't do in their advertising. Because the regulations want to keep everyone on it, they want to protect the consumer from making a poor decision. But the historical context is still there. So the first impression of salespeople is still there, and people still don't want to be duped into something, they still don't want to make a bad decision. And a lot of people see salespeople, it's just that you're out to get my money, like you have an agenda. And you're going to use some type of trick to manipulate me into making a decision I can't even I can't get out of. And so they're just recognize that there's that historical context. Now, what's also important to recognize is that oftentimes, sales people aren't the fillers, the salespeople that salespeople, they're gonna sell. Once you say, yes, give them money. Great. Now, let me introduce you to the person who's actually going to support you. So what the salesperson can do is they can lie all along, they're never going to work with you, again, they're never going to talk to you again, because they don't have to fulfill. Whereas you and me, oftentimes, we're having a conversation with a client that we're also going to fulfill on and so anything we stay in that sales conversation will bleed into our fulfillment experience, which I think is actually a really good thing, because it keeps us honest, and integrity. And so recognize that you should not actually be a salesperson, like take that whole idea of being a salesperson and throw it out of the out of your mind. Instead, what I encourage you to do is be a friendly professional. And what a friendly professional does is they show up, ready to lead not control, ready to ask questions, not to tell people what to do, ready to serve, not to sell. And one thing that I encourage you to do is practice your sales conversations. One of the ways we work with our clients is we I not only demonstrate sales call, so I'll share my real sales calls and say, Hey, watch me land this $30,000 client. We also have people practice and will say, okay, Alison, you're going to practice with our friend here, Jenny, and you're going to connect and you're going to sell, practice selling work the process. And what that does is practice creates competence. Practice creates the ability to say, Oh, this isn't as bad as I thought. So that when you do go out into the real world, you're able to have a really competent conversation, because you've already had it before. You've already made all the mistakes. The first time you're having a sales conversation and saying the process like using the process, specifically or Heck, yes, process is in front of a client, then you've already messed up, practice in a safe environment, get all the mistakes out perfect it then go out. And then you can have those competent conversations. So kind of don't think about you doing sales, think about you serving people and supporting people. And I know a lot of people that's what they want to do. They want to just be someone who actually makes a difference, go make a difference, and then make an ask.

Alyson Lex 29:34
I love this. I love all of this. I feel like every time we talk, it's a masterclass. And I learned so much and you give so much away. And I can't imagine that anybody listening wouldn't want to check out these live streams you keep talking about. So where can we connect with you? Where can we learn more about you?

Shawn Quintero 29:55
That's a great question. So what I encourage everyone to do is get connected with us on Facebook. You can look Shawn QSHAW when in the letter Q, one word, and then you can also take our challenge clients challenge calm, it's absolutely free. And that is where you're going to see me live streaming every day and you're going to see the whole magic take place so that you can then go replicate it yourself.

Alyson Lex 30:18
And what I'll do is go ahead and put all of this into the show notes on the System to thrive.com website. So you can just do the clicky clicky thing instead of having to type in things. But Sean q on Facebook is pretty easy to remember and find

Jennie Wright 30:34
it is. Absolutely. And so I just want to take a second before we wrap on this. And I want to acknowledge that this conference, you know, this, this podcast, although incredibly positive and very uplifting, has also talked about a couple things that could be triggers. And so as a result of having those in the podcast, I want to make sure that people are aware that you know, if you are, if this has triggered you, if you are having problems with any sort of mental health issue, if there's anything that's happening, and you need support, please go and get the support in the country, at the information wherever you are in the world. It's all different. I wanted to find one spot like your phone, this international line, but it doesn't really work that way. So depending on what country you're in, there are different opportunities for you to get some support. So please make sure you do that. Mental health is a very important thing. It's also a very extensive and pervasive thing in our in our world. And we really need to acknowledge it. So I just wanna take a second to thank Shawn, I really appreciate your time and your effort and sharing so much. This was a masterclass. And we really appreciate everything that you shared today.

Shawn Quintero 31:35
Yeah, thank you, I'm so excited to have been a part of this community and to continue being a part of this community. Can't wait to hear from everybody who is listening right now, if you got some really great stuff, tag us tag Allison and Jenny and use hashtag Golden Nugget, I'd love to see what was most useful for you.

Jennie Wright 31:52
Absolutely. And as usual, Alex and I have a couple of takeaways that we want to share with you. These are the things that really made an impression on us through this episode. And that we wrote in real time. So this is not something that we thought up ahead of time, these are things that we thought up as we went. And I'm going to get us started here. So I want you to use your Fab Five to help you integrate you into your business so people can get to know you and people buy from people. So if you've got spoons for left hand is talking about your spoons for left handed people. That's all I'm gonna say.

Alyson Lex 32:23
Okay, my turn, I wanted to also acknowledge what Jenny said, about if you're feeling like you're struggling, I just want to let you know, like we've all shared a story. You're not alone. You don't have to be alone. And it is not a bad thing, or weak or shameful to ask for help. work on yourself. Even if you feel like you're good right now. Keep working, keep going. And if you need help reach out and get it. That is my big thing that I wanted to mention. Right? The second.

Jennie Wright 32:59
Absolutely. And I want to make sure that you use social media to get people to understand the root problem and the side effects of that problem. So this was something that Shawn said that was really create some clarity for me use social to get people to understand the root problem. And then the side effects of that problem versus telling them a solution and saying, Hey, I'm your solution and getting them to see it. Because as Sean said, they're not ready to buy yet. So create that awareness. And then make sure that you're using this, that you're actually selling strategy. And sharing clarity was another thing that Shawn said that I thought was really cool, too.

Alyson Lex 33:35
I really like the be ready to serve. Be a professional. Right? I forget exactly what Shawn but be a friendly professional. That's what it was be a friendly, professional, and, and stop selling, and just start serving. And that'll reduce the pressure of the sales conversation for you.

Jennie Wright 33:59
Just want to say thanks to everybody who's been listening to this podcast. If you've been around for a while, you know that Allison and I are sharing some really great stuff, and you don't want to miss it. So make sure you're following this podcast and if possible, sharing it with your friends, things that you've people that you think might actually enjoy this content and get a lot out of it. We also try and have great fun with people like Shawn having them on our podcast as well. So hope that you come back and listen again soon. Thanks so much for being here and we'll answer another big question soon.

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