Episode 011 – Size Matters and Other Big Lies About Your Email List

Listen Now:

What We Talk About

We’ve all heard lies about our email list. We all believe myths we’ve been told. And now, we’re breaking those down once and for all so you know the TRUTH about your email list. (Including whether a small list will ever help you be successful.) Want the truth? Gotta tune in.

  • (2:47) Lie #1: You don’t actually need an email list
  • (3:48) How Lie #1 plays out in real life
  • (7:28) Lie #2: Don’t email your list too often
  • (8:16) How often you SHOULD email your list
  • (13:31) Lie #3: It’s okay to only promote to your email list
  • (14:26) How Jennie made this mistake early in her business
  • (15:32) The flipside to Lie #3 (It’s okay to promote, too!)
  • (17:40) Lie #4: Templates ALWAYS work
  • (18:37) What templates are really good for
  • (21:38) Lie #5: Unsubscribes are the devil
  • (24:40) A way to fix the unsubscribe numbers you’re getting
  • (27:15) Lie #6: You should always be looking out for other people to promote to your list
  • (29:31) Your relationship piggy bank
  • (31:28) When you CAN promote other people
  • (33:02) Lie #7: It’s okay to buy or share or rent a list
  • (35:05) How to purchase ACCESS to a list
  • (37:05) Lie #8: You can add people to your list if they haven’t opted in
  • (37:55) Lie #9: Treat everyone on your list the same way
  • (39:00) Real-world example of speaking to two people differently
  • (40:45) Lie #10: Size Matters
  • (44:56) Why you should (and should not) focus on growing your list
Resources

Episode 2 – where we talk about segmentation and understanding more about your list

Episode 10 – where we talk about how to treat your list the right way based on the relationship they already have with you

The THRIVE Collaborative FB Community – to join with other entrepreneurs who are building their businesses, get free training,a and be the first to know about new stuff.

The Unsubscribe Ninja Checklist (claim below) – this checklist will help you know what to do to reduce your unsubscribes – INCLUDING Jennie’s Ninja Trick that also reduces SPAM complaints.

Click here to get the resources from today's show

Listen Now:

What We Talk About

We’ve all heard lies about our email list. We all believe myths we’ve been told. And now, we’re breaking those down once and for all so you know the TRUTH about your email list. (Including whether a small list will ever help you be successful.) Want the truth? Gotta tune in.

  • (2:47) Lie #1: You don’t actually need an email list
  • (3:48) How Lie #1 plays out in real life
  • (7:28) Lie #2: Don’t email your list too often
  • (8:16) How often you SHOULD email your list
  • (13:31) Lie #3: It’s okay to only promote to your email list
  • (14:26) How Jennie made this mistake early in her business
  • (15:32) The flipside to Lie #3 (It’s okay to promote, too!)
  • (17:40) Lie #4: Templates ALWAYS work
  • (18:37) What templates are really good for
  • (21:38) Lie #5: Unsubscribes are the devil
  • (24:40) A way to fix the unsubscribe numbers you’re getting
  • (27:15) Lie #6: You should always be looking out for other people to promote to your list
  • (29:31) Your relationship piggy bank
  • (31:28) When you CAN promote other people
  • (33:02) Lie #7: It’s okay to buy or share or rent a list
  • (35:05) How to purchase ACCESS to a list
  • (37:05) Lie #8: You can add people to your list if they haven’t opted in
  • (37:55) Lie #9: Treat everyone on your list the same way
  • (39:00) Real-world example of speaking to two people differently
  • (40:45) Lie #10: Size Matters
  • (44:56) Why you should (and should not) focus on growing your list
Resources

Episode 2 – where we talk about segmentation and understanding more about your list

Episode 10 – where we talk about how to treat your list the right way based on the relationship they already have with you

The THRIVE Collaborative FB Community – to join with other entrepreneurs who are building their businesses, get free training,a and be the first to know about new stuff.

The Unsubscribe Ninja Checklist (claim below) – this checklist will help you know what to do to reduce your unsubscribes – INCLUDING Jennie’s Ninja Trick that also reduces SPAM complaints.

Click here to get the resources from today's show


Want More? Listen Now:

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iTunes
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Spotify
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Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.