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Ever wanted to know more about what copywriters do? Ever wanted to ask a copywriter questions? Well we roped Alyson into answering the top 10 questions she gets asked on a regular basis.

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Otter.ai (for transcription)
systemtothrive/transcribe

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
Alright, so we've done a couple of episodes now where I've kind of interviewed Jenny and asked her all the questions about list building or summits or things like that. Well, I want to turn, I want to answer questions and be interviewed. So I approached Jenny and I said, What if I put together the 10 questions that I get the most about copywriting and sales copy and all that good stuff. And you asked me them, maybe in our rapid fire interview style? And I answer, and she said, sounds good. So that's what we're doing today.

Jennie Wright 0:40
I was that easy going? Actually, there was actually no discussion about it. It was more like, hey, what do you think of doing this? Are you about the questions? Can we do this?

Alyson Lex 0:48
I mean, I may or may not have really latched on to the idea and done everything I could to make it easy for her to say yes. Which is your first copy lesson. Do everything you can to make it easy for them to say yes.

Jennie Wright 1:01
Also, anything that Allison does to make it easier for me to say yes, is an automatic, yes, pretty much. She knows this about me. So also, there's some of these questions in here that are going to be really, really useful, simply because you may not know what a copywriter does. So the first thing I'm going to ask Allison is basically, what kind of copywriter? Is she?

Alyson Lex 1:27
Oh, that's a really good question. So. And I actually, before I started this, I was like, I am not going to start my answers with that's a really good question. And then the first question you ask, that's exactly what I do. That is a time buyer, while my brain catches up, so I apologize. And maybe I'll ask her to edit any future ones out, but she probably won't. Okay. I am what I call a direct response sales copywriter. And a direct response sales copywriter is basically I write landing pages, sales pages, emails, funnel pieces, that are designed to directly drive your customer to respond. That's where direct response comes from. There is also advertising copy, which is like your McDonald's slogan, I'm loving it. That's an advertising copywriter, they typically are on Madison Avenue madman, right. They write ads, the big brand, I work more with smaller businesses who are looking for more in depth marketing campaigns and things of that nature. The other kind of copywriter is actually a content writer.

Alyson Lex 3:01
And content writers are the ones that write the educational or inspirational or informational content. Those are think about, like your blog posts, your white papers, you might hire one to help you write a lead magnet, and that sort of thing. And while I do write content, especially when it comes to creating products or lead magnets, everything I write has a sales spin to it.

Jennie Wright 3:30
1010 can confirm everything. Everything has a sales spin, which is awesome. Okay. I already asked you what it is like what you do. So in terms of what copywriting is, what does copywriting do? What is copywriting?

Alyson Lex 3:47
So copywriting is the act of putting together your messaging for your entire business. And I say for your entire business, because I, you really need to think about your content, your blog posts, your value emails, your social media posts, in the frame of how it contributes to your entire marketing funnel. This is not just I'm gonna put a random blog post up now of course, you have your social media posts that are more personal or just a one off type of thing. But for the most part, when you approach everything with a plan, your messaging needs to be cohesive. It needs to come from the same place and it needs to speak to the same people. And it needs to drive them in some way and fashion to the same result. And everything that you do supports that. So when you're looking at what I do, as far as my copy and what clients come to me for, it is how do I get the person to register for this webinar? How do I get this course to sell online? How do I use this follow up sequence to book calls? If you ask the question, how do I use x to do Y? You'll find in in there what copy is.

Jennie Wright 5:19
Okay? Can anybody write copy? Or should I be hiring a copywriter? And I will caveat this by saying, I know how to write copy. But I get all my copywriting by Awesome.

Alyson Lex 5:32
Well, you're in a bit of a unique position. Yes,

Jennie Wright 5:35
I use the friend card a lot.

Alyson Lex 5:37
Yeah, you want to, you know, your, your bestie is a copywriter, and I'm in a unique position and that my bestie builds amazing assets. So we have a really nice symbiotic relationship here. And you're laughing? Well, because it's not just funnel pages that you build, right? So

Jennie Wright 5:54
it's more, I was gonna say, yeah, I get it now. Yeah. It's more

Alyson Lex 5:59
you build amazing automations. You build strategy, you build lists, build, you do all this stuff. So we have a really good symbiotic relationship. If you're not lucky enough to have one of those, then that's where the question Do I do it myself? Or do I hire it out comes in? I am of the firm belief that you should know how, whether or not you are in a position or have the desire to hire someone. The reason is one, what if your writer isn't available, and you need to get an email out tomorrow? You need to be able to handle yourself handle your stuff, too. You want to know if it's good? And how do you know if it's good if you don't know how to do it? And three, having a copywriter, right, every single thing you do can be tedious and expensive. And the companies that do that they typically have a full time writer on staff, if not more than one. Are you ready to pay the going rate for a good copywriter? It's not cheap.

Jennie Wright 7:11
It isn't. But what I like to do is I like to do the stuff that's rapid fire. So emails, blog posts, things of that nature, what I specifically hire Alison, or work with Alison to do is I anything that needs to drive to a sales page, or to something that's going to convert or something that's going to have them take action. That's where I want a copywriter. It's just not my forte. Literally, Alison's have hired me to write emails, because I actually am pretty good at writing them, and I like it. But I don't write sales copy. Right.

Alyson Lex 7:53
And, and that is really, if you're going to hire someone to write your copy, that's the way to do it. hire them for the big stuff. And then the nice thing and I tell all my clients this, once you pay me you own this. So if you want to grab little pieces and repurpose it all over your business, I not only allow it, I encourage it, I requested. I suggested, like do that. It's the best way to get the biggest bang for your buck. And it also ensures that your messaging is consistent. So that being said, if you can't afford a copywriter, you're not willing to let it go, then yeah, spend the time and the effort and the energy to learn how to do it.

Jennie Wright 8:38
So what is it about the hook? And how do you come up with a good hook?

Alyson Lex 8:45
Oh, the hook. You know, this is probably one of the most unexpected top questions I get. You know, a lot of the questions that I get are, oh, how do you write good copy? Well, you know, we'll talk about that. But the hook seems to be a sticking point for a lot of people, because they don't know how to approach their copy. And so the hook is just kind of an angle, you're coming to something with the angle at which you're coming from if you want to get grammatically correct. And a lot of a lot of focus is put on the hook. And it's really the story that you're telling the story that you're taking them through. How are you grabbing their attention? what's your what's your angle? What's your purpose for writing this letter to them today? So let's say I don't know I'm going to find something. Okay. So let's say I'm selling this luggage tag and it's I just got it in my cat lady subscription box, which is why it's here. For those listening. It's literally a cat printed. You know, faux leather luggage tag for your bags for the airport, because we've been going there lately. And if I went I'm going to sell this, how am I going to do it? What is the problem that it's solving? What's the angle that I'm going to use for this? Is it add personality to your baggage? easily identify your blood borne black suitcase on the baggage claim? Or is it Hey, did you lose your bag recently, this would have prevented it. Which angle? Am I coming to this from? That's the hook. And so sometimes there's a story that goes in it. Sometimes you bring statistics into it. When I was writing for a Gora, we would honestly we would make up some kind of grand story that would go with things and then bring statistics and research and things like that into it. And that is not I don't like making you know, that kind of grand story thing up. But, you know, for a luggage tag, hey, you know what I was in the airport. And I couldn't find my bag. There were 16 identical black suitcases. And so me and 15 other passengers tell a real story. That's a great hook to sell something. And again, I just picked up something random in my

Jennie Wright 11:09
mom used to tie a pink ribbon on our on our luggage anyways.

Alyson Lex 11:13
I buy the brightest goddess baggage I can find. Perfect. My husband's super on board with that, by the way.

Jennie Wright 11:23
I'm Yeah. Awesome. All right, insight. Yeah. So what do you tell people when they try and write and it ends up just kind of sucking for them? It doesn't really work. How do you make copies suck less? What can people do to make their copies suck less.

Alyson Lex 11:42
There are so many things you can do to make your copy suck less. But the first thing to do is look at how you're coming into it. Because a lot of times copy that I've read and reviewed and work through has been so overwrought. Like I can imagine them sitting there in the middle of the night, just head in hands at the keyboard hating every second of their life, because they have to write this copy, it comes through. And so some of it is mindset, believe it or not coming into it expecting it to suck, expecting the process to be hard and to be awful. And to not be fulfilling at all, is the surest way to have that come through. So recognize that it doesn't have to be perfect, it just has to be good enough to work. Let yourself off the hook a little bit. We're not trying to hit professional copywriter standards here. If you were going to do that, you would be one or you would hire one. You're trying to just get it to work. You're proving a concept, because later I like to say this, it's the internet, it's not a stone tablet, things can be changed and updated. So let's say you have a product and you're like I don't even know if this thing's going to sell. Let me throw a sales page online, send some traffic to it and see what happens. And you make some sales great. You've proven the concept. Now it's time to invest in it. I like to work

Jennie Wright 13:08
with the whole if it sucks, keep at it, like keep working on the craft of it. Because you can always improve.

Alyson Lex 13:16
Absolutely. And I have said I'd rather see bad copy than no copy because bad copy can be improved upon. Yep, no, I can't improve on nothing. Yeah, exactly. If it's not working, if it sucks, think about why is it hitting the wrong pain point? Is it using the wrong language? Does it not feel like you a lot of times I'll be on the phone with someone or on a zoom with someone and their personality is shining through and then I read their copy and it's dollars or whatever. I don't even know. I don't have a metaphor for that today.

Jennie Wright 13:51
cardboard. Cardboard, I use the metaphor of cardboard.

Alyson Lex 13:55
Cardboard, it looks like it looks and reads like cardboard. And it's it. There's just a mismatch. Yeah, right. There's that mismatch and we don't want that. No. So I like to tell people to if you're really struggling with writing, just start talking, recorded on the app on your phone or open up a zoom and look at yourself or have a friend come on Zoom and they knew and you just talk to

Jennie Wright 14:20
them. Or have that transcribed. Yeah,

Alyson Lex 14:23
exactly. Then you get it transcribed us otter.ai. We'll throw a link in the show notes. And you now have a good starting point. And it's got your personality and your actual words in it.

Jennie Wright 14:38
Okay, so this is a question literally from my question vault. Ah, how long Allison? Should it take somebody to write a sales page?

Alyson Lex 14:49
Oh, you know, that's, that's a really Yeah, that's tough, because frankly, I can write a sales page in an hour. Or it can take me a week. and a half. And sometimes it depends just on the topic, the topic, the page, my own personal Mojo level, as well as how well I've prepared myself to do it. So if you want to shorten the amount of time that it takes to write something, get your stuff in order. First have all the details of your offer in front of you have your customer profile in front of you have all of the research in, I am a big fan of multiple Google windows, Google Chrome, Windows.

Jennie Wright 15:34
And when you say multiple, you mean

Alyson Lex 15:36

  1. Know, that's my tabs, I'm talking separate windows. So I have my main screen, and it's named main screen. And then I have my second screen, which has all my random stuff. And then I have my research screens. And so if I've got an active project going on, every single bit of research goes into a tab on that window. Okay, and so for instance, yesterday, I was working on something, and he has reviews, and he has FAQs, and he has this and that and are on board and this and I had it all on that screen. And I can look at it and reference it. But because it was there in front of me, it shortened the amount of time I didn't have to do searching. So there was no stop and start. If you are struggling to write a sales, page, one recording it and transcribing it is going to shorten the time. Set a timer for yourself. I'm a big fan of something called the Time Timer, and I use that for my ADHD. But it it's like the Pomodoro method, you can Google that if you want. But it's 25 minutes on five minutes off, set yourself a 25 minute timer and just start, see what happens. If after 25 minutes you you're like Nope, I don't have it, step away from it until later that day. And just keep plugging through. Because it might take you a week and a half or two weeks to get through it. But at least it's done.

Jennie Wright 17:06
So there's a debate between long form and short form sales copy. So long form being those really long sales pages that have like, all the modules in the course and all the testimonials and all this that and the other thing in the sales page versus short form, which is a lot shorter, you know, super concise, to the point like it's a very short sort of sales page. Which one's best which one converts, which one should people be using?

Alyson Lex 17:36
It's funny that you say that there's a debate about this, because it's a debate that I have in my own head all the time. I am a long form lover, I love it. I can write for aeons, I hate word limits. And I don't want to be restricted by what I want to say. That being said, long form is not always the most appropriate. You do not need a 20 page sales letter to sell a $7 course, or widget. You don't. You just don't. It's like the impulse buy aisle at the grocery store. Right? It's it's just there, you grab it, you go. That being said, you know, a one screen sales page where there's no copy to scroll is not going to sell $1,000 course. It's simply not enough. And so but what I like getting their what, what I like to say is understand the gravity of what you're asking them to do. And give them the same effort first. If I'm asking you to spend $1,000 with me, or asking you to attend a 90 minute webinar, let's go let's go webinar, because a lot of people are like, here's the title, here's the time sign up. But I'm asking you to spend 60 to 90 minutes with me. And your time, time is the only finite resource any of us have. Your time is the most valuable thing I could be asking of you right now. And all I'm going to do is give you a headline a time and tell you to sign up. That is not me fully respecting how much I'm actually asking of you. The least I can do is give you a little bit of information about what to expect, show you what could be a benefit as a result of you attending and then give you a little bit of information about me. And so I call that a long form landing page because it's not just a headline and a sign up button. It actually has information. The same goes with your sales pages if I want you to spend eight to 10 weeks with me, and $2,000, I need to give you some indication of why that's important for you. I need to give you something before you give me something.

Jennie Wright 20:16
I would add to it from a non copywriters perspective. That short form is great in some instances, but it is not going to convince people. If there's more to it like people, if it's a course, people want to know what's in the course, if it's a bundle product, people want to know what's in the bundle product. And doing so I just I just redid somebody sales page for them, they asked me to redo it. And the original sales page was a short form sales page for $1,000 product Funny enough, because we're talking about this price point. And the page was, hey, this is really, really cool. It helps people it'll help you to click this and buy it. And the form. And I know with a sales page, we're talking about sales pages or webinars. And the same thing, I want to stipulate that as part of that, the form that they fill in the pop up that comes up or the information around the place where they either enter their information or purchase is just as important in the context of what they're buying in terms of long form or short form. So the more stuff that they're getting the if it's a bundle, or getting all sorts of bundling stuff, if it's a if it's a 90 minute webinar, and there's you know, door prizes and stuff, all of that needs to be relisted, like, there's, you have to use the real estate that you have to really sell it. And I like to go on this, I just like Alyson I like, I don't like to be hindered by word count, I like to be able to say, you know, and repeat the benefits and things like that. So I'm going to recommend that people really go on the side of making it longer versus the shorter, you can always cut it back. And it's harder to always add stuff in.

Alyson Lex 22:00
It is. And the last thing I'll say on this is, you know, I've said it before people buy based on their emotion, and they justify it with logic, you need both. You need to give them what they what their logical brain needs to justify a purchase. Okay? And that's where those benefits and the modules and what's included and the values and all of that stuff comes in. Because that helps me justify it to myself. Okay, oh, if I spend the hour I get this and this and this and this? Well, that's the logical part.

Jennie Wright 22:37
And that leads me directly into my next question with you, which is exactly how do you write a sales page or a webinar page where you're trying to get people to convert? What are the steps like, what is it what has to be in it?

Alyson Lex 22:51
What shouldn't be in it? I like this. I like how you said what has to be in it. I do not I used to use like a super strict rigid formula. And I've gotten a little bit away from that. Although it is super helpful. When when you want to really kind of internalize these, these concepts. But I basically you grab their attention, you make it hurt. You show them why you tell them how to get it, and you bring it back to emotion. Okay, so those are the Superfast five steps. And frankly, I'm planning on putting all of this into like a training and offering that for free or something, but I haven't gotten there yet. So if it's if you want to just start bugging me about it, and it'll push it up on the priority list. But when you grab their attention, it's exactly what it sounds like. You have to get their eyeballs and get their interest piqued. And then you agitate the pain, make it hurt. because not everybody's pain is active right now. Not everybody's walking around actively looking for a solution, especially if you're marketing on a place like Facebook, where that's interruption marketing, not search marketing. So search marketing is something like Google where I'm typing in how to solve a problem. Facebook, I'm just scrolling and now you want my attention. So make it hurt. Then you show them the answer. That's where you like, make your pitch. You talk about yourself, you have to make sure that you tell them what they get, why it matters and who you are and why they care. I don't care if they've known you for 20 years, put information about you in your sales copy and on your landing pages. I don't care how long they've known you. Because one they may not know you as well as you hope they do. And two, it doesn't hurt And now you're speaking to the person who doesn't know who you are. I did an experiment.

Jennie Wright 25:07
I did a post on Facebook and asked everybody what they thought I did. People who have known me for years, Allison years, and they got it wrong. That's remember the host. Yeah. That's why you have to keep putting it up there. I want to I want to understand what people thought I did. And they got it. I got so many answers, and like three quarters of them were completely wrong. By the way, that's not their fault. That's my fault. Meaning that we're not, oh, it's totally not them. It's on me, because I'm not communicating, or I wasn't communicating enough. What I do, right, so I'm not sharing it enough. And as part of what you do, and I love actually infusing this in copy is being like, hey, as a marketing strategist, I see this happening, or as a health coach, who deals with women who are menopausal. This is what's happening, or this is what I'm seeing in the world. I'm reiterating where I stand my little flag of what I do. And we're not doing that enough in our in our sales pages. And we're not doing enough in our landing pages, landing pages specifically and summit pages completely specifically, there's this whole train of thought that was taught for years that you should not put your bio on, on a summit set, like landing page, what the actual who's the freaking host? Do I actually want to join a summit by somebody who's going to conduct 25 or 35 interviews and not know a single thing about them? No, I want to know, right. So this is where you really got to put that in there. I think it's super important to infuse that within the copy. And just within the whole process. And I think that's massive. Sorry, I know I strike a

Alyson Lex 26:46
nerve, Holy guacamole. You went on love. I'm here for it. I love it. I have it here for it.

Jennie Wright 26:54
You know, and the funny thing is, is that you and I have been approached by clients, we've done pages together, you've written the copy, I've done the implementation. And the feedback that we were getting early on from some people was take my bio off, nobody needs to see that. It's not going to help with conversion. Holy frickin cracking the poos, guys, that's so wrong.

Alyson Lex 27:14
We almost had to bleep her. I am. So I saw it, I saw it happen, we almost had to have the bleep added in. Yeah,

Jennie Wright 27:22
it's so backwards. It actually helps with conversions. And we proved it right. So we did a B testing, we did different pages and guys, put your bios on your landing pages, I'm off my high horse onwards with the show. My sincere apologies.

Alyson Lex 27:39
Alright, so you've told them about you, you've told them about your product, then it's the emotional appeal. Right, you're gonna, you're gonna bring it back to emotion. So in the beginning, we grabbed their attention, we made it hurt, we got them in an emotional state, then we gave them all the information they need to logically make a decision. And then you're going to bring it back to emotional to get them back into that buying stuff that buying spot, right emotion, logic, emotion, that is the main flow of all of your copy emails, landing pages, sales pages, on care, emotion, logic, emotion. Other things that need to be included, obviously, call to action buttons, I have rules for this. You want to bring, you want to drop the first one, pretty much right after you introduce the concept of the program and the first benefit they're going to get. And then I want to see at least I want to see one at least every one and a half scrolls with a mouse wheel. Because so and it's less important on a phone because we're trained to scroll on a phone. Alright, so think about the desktop experience. And I know that a lot of traffic is mobile, but it's still only 54% of your overall traffic is going to be mobile. That's 46% That is not that is desktop or tablet. All right, we treat tablets like desktops with the amount of scrolling. So one and a half scrolls, you want to make sure that you have a button in that area. If it's one and what five, six of 3462 thirds, I don't care, whatever right

Jennie Wright 29:22
like what are you doing with math and fractions?

Alyson Lex 29:25
Hashtag writer for a reason, dude, she like okay. So one and a half scrolls? Yes, one and two thirds scrolls fine. You know, but don't make it like two and a half scrolls. I know that sounds really nitpicky but it's a really good benchmark to make sure that you have the buy button enough times what we don't want to have happen is them to be ready to buy and not be able to find a buy button. We're removing any and all obstacles from a sales page. Alright, so I know that sounded really weird for to harp on,

Jennie Wright 30:01
actually, it's easy. No, you have no you have every right to say it, because it is one of the things that really does matter. You know, if you have just one and the thing is, is a lot of people don't put buy buttons, or enough buy buttons, because they think it feels pushy. They think it feels pushy. Mm hmm. And it's not your making it convenient. Just think of it that way. Okay, exactly. So we've talked about, you know, the hook, and we've talked about long form and short form, then apparently, I got really buttons pushed and a little triggered about putting bios on pages, and had to get on my little soapbox, and almost swore there was almost bleeding involved. But we're okay. And we're going to wrap this up with a final question is okay, through this whole episode, there's people who are going, Yeah, I can do this. I can do my own copy, and there's others going I do not have time for this. So how do we hire a copywriter? What do we need to know before we hire a copywriter?

Alyson Lex 31:01
Hiring a copywriter is not a one size fits all solution. Not every copywriter is right for every client, and vice versa. And the thing that is going to help you be really successful is again, one get your stuff together. Know what you're offering. know, when you're launching know what's going to happen. Understand the process they're going to go through before they get to the sales page, you're hiring your writer to write, I cannot tell you how many times I've asked the question. Okay, so how are they getting to the sales page? That's a very simple question, guys. And the number of people that cannot tell me that answer is staggering. Staggering. It changes things. Because if they're searching for it, I'm going to write it to the people that are searching for it. But if I'm interrupting them, if they're just happening upon it, then I have to do a little bit different work, right. So get all of that information together. And then when you look for a writer first ask for recommendations of people that you trust, not just random Facebook group recommendations, please. And I say this, having made a lot of money off of those, okay, so don't stop doing that. But if people that you trust, don't know, then open up the search, okay. But always start with people you trust. Then ask people you don't know, like in a Facebook group, or whatever. Have a conversation with them. Make sure they jive with you. Make sure the budget works, make sure you're comfortable with them, make sure you understand their process. And then make sure there's a contract. I always have a contract in place for my clients. Sometimes clients will provide one and asked me to sign and we go that way. Contracts help everyone. I have been burned by a lack of contract more times than I'm happy to admit in my career. And clients have come to me with the same thing. So you just want to make sure that it's someone that's going to have your best interests at heart that's going to understand what you're trying to do give you some feedback on how to do it. copywriters do come in all different levels of expertise and scope. Someone like me, I will come in and give you recommendations and brainstorm. And just last night, I emailed a client and I said, I think we're barking up the wrong tree here. Like I know, we're in the middle of this project. And I'm good to keep going. But I think we're barking up the wrong tree actually did that with two different clients. Right, it was Yeah, I think for people, I think long term. Some copywriters, they're just going to write what you tell them to. And you're going to pay differently for that. So understand what you're looking for, what your budget is, and what your goal is. And take that into the conversation. And if you have questions, even if I'm not the right writer for you, I'm always happy to steer you in the right direction.

Jennie Wright 34:14
Allison always steers you in the right direction. Alison's had conversations with my partner, Allison's had conversations with one of my other friends. Just like can you give this person a hand? Can you give them a sense? And Allison, what I what I think is great about copywriters, like you and you in particular, is you're not the go write me five emails. Here's what I want you to talk about. And just go do that's very automated. And people do that all the time. But what I prefer is somebody who has the brain and the strategy that goes, Wait a minute, how is this supposed to fit? How is it supposed to like, how is this supposed to mesh with the rest of your stuff? And specifically, how does this look great big picture because sometimes clients aren't Thinking big picture not thinking six months down the line. They're not thinking how is this gonna, you know, I just want some people like I just want to I just want to run a webinar house and can you just write me the webinar copy? But you're like, Well what are you selling afterwards? Okay, if you're selling x then doing a webinar on a is not going to fit, you're going to attract the wrong people and you're not going to be able to sell X later on instead, you should do this now that's that's probably stopped Alyson from making some money because people are like,

Alyson Lex 35:31
oh cut myself for making a lot of money.

Jennie Wright 35:34
Yeah, but it's also that Oh, sure. But it also helps you get clients that keep coming back

Alyson Lex 35:41
well, it it makes it so I run business in a way that I feel good about Yeah. And you know, it's you're not just gonna write copy that sucks the life out of me. And you know, what the, the copywriters that just go and do. Their great. Let's say you have a business coach who's saying, I need you to go XYZ, okay, great. You take that instruction, you send it to a copywriter, and you're good. You don't need to pay the strategist you've already paid, you're already paying one. Or someone like me, well, I'm too much of a control freak to let someone else have that strategy. So I'm gonna hire a copywriter. That's just going to go and do right. Yep. So it really again, depends on what you're looking to have done?

Jennie Wright 36:21
Absolutely. I think this has been fun talking about what a copywriter does. And you specifically, I think that's amazing. If there's a lot that people can take from this. And honestly, if you want to benefit like I have benefited from working with somebody like Alyson head on over to Alyson Lex Comm, check out our website, go to system to thrive.com check out everything there as well and make sure you connect with Allison. She's worth the time even for the conversation. She's She's absolutely worth it. I just want to say thanks, everybody for listening. Thanks, Alison, for going through this rapid fire question with you know, series with us. I hope that you enjoyed actually know

Alyson Lex 36:59
you enjoyed it. This was a lot of fun for me. Yeah. But let's talk about me and copy your favorite subject.

Jennie Wright 37:07
I know. It's awesome. It's perfect. There's going to be more episodes like this where we can dive into a little bit more of the intricacies and the how things work of how we run our businesses because we get a lot of these questions. So stay tuned, check more of these out. And also make sure that you're checking out System to THRIVE and wherever you're listening to podcast episodes, and follow us so that you don't miss any of these episodes going forward. Thanks so much, everybody. We'll be back again soon answering another big question.

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