Episode 013 – Your Digital First Impression with Digital Brand Strategist Altimese Nichole

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What We Talk About

The most overlooked part of your business might just be your brand. If you’re unclear about it, how do you expect your customers or clients to have clarity? In today’s episode we bring Digital Brand Strategist Altimese Nichole in to break it all down for us.

  • (2:15) What a digital brand strategist does
  • (4:27) Your brand voice
  • (6:06) How to choose a brand color
  • (7:10) What else is included in your branding
  • (8:22) How to develop your brand persona(s)
  • (12:38) Developing your brand voice
  • (13:32) Color psychology and what it means for your brand
  • (15:21) How long it takes to develop your brand
  • (17:01) Why entrepreneurs should focus on their brand
  • (18:35) The role compelling storytelling plays in your brand
  • (20:08) The importance of living in your truth
  • (23:57) How to handle sensitive discussions like racial inequality
  • (28:05) Who your brand really is
  • (30:44) How your brand can leverage the power of others
  • (32:59) About Altimese’s books
  • (45:58) How your mask hurts your brand
Resources

Altimese’s website

The Ezer Agency

Brandicity – Most small business owners desire to spend most of their efforts working on their core crafts, not performing trial and error on how to properly utilize social media. Brandticity provides a compass to guide business owners along the digital path. Through using Brandticity as a resource, business owners learn to use social media more efficiently and effectively to make vital connections with potential clients and drive business sales upward! 

The Girl Behind The Mask – Introducing a collection of poetry, from the journal of one woman's story that she learned isn't isolated. Sis, it's time to remove the mask.

Listen Now:

What We Talk About

The most overlooked part of your business might just be your brand. If you’re unclear about it, how do you expect your customers or clients to have clarity? In today’s episode we bring Digital Brand Strategist Altimese Nichole in to break it all down for us.

  • (2:15) What a digital brand strategist does
  • (4:27) Your brand voice
  • (6:06) How to choose a brand color
  • (7:10) What else is included in your branding
  • (8:22) How to develop your brand persona(s)
  • (12:38) Developing your brand voice
  • (13:32) Color psychology and what it means for your brand
  • (15:21) How long it takes to develop your brand
  • (17:01) Why entrepreneurs should focus on their brand
  • (18:35) The role compelling storytelling plays in your brand
  • (20:08) The importance of living in your truth
  • (23:57) How to handle sensitive discussions like racial inequality
  • (28:05) Who your brand really is
  • (30:44) How your brand can leverage the power of others
  • (32:59) About Altimese’s books
  • (45:58) How your mask hurts your brand
Resources

Altimese’s website

The Ezer Agency

Brandicity – Most small business owners desire to spend most of their efforts working on their core crafts, not performing trial and error on how to properly utilize social media. Brandticity provides a compass to guide business owners along the digital path. Through using Brandticity as a resource, business owners learn to use social media more efficiently and effectively to make vital connections with potential clients and drive business sales upward! 

The Girl Behind The Mask – Introducing a collection of poetry, from the journal of one woman's story that she learned isn't isolated. Sis, it's time to remove the mask.


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Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.