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What We Talk About

We hear all the time “look at your numbers!”… but WHAT numbers matter the most? (We’ll tell you in this episode.)

But more than that… we’re also going to look at what it REALLY takes to truly scale your business. To create something that gives you the freedom you want. And why you may not be getting the information you need already… (Hint: you’re looking in the wrong place.)

Tara Newman redefines “rant” on the System to THRIVE – but don’t worry, we chime in too. Because we’re looking at the coaching industry as a whole and talking about how we’re just plain doing it wrong.


Tara’s Website

When you’re there, be sure to get your Revenue Goal Calculator so you can start to get a handle on your numbers the RIGHT way.

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Listen to Tara’s Podcast – The Bold Money Revolution

Check out the entire library of mindset episodes here.

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
You've heard it before, the claim that we're going to change your life, free you up to do whatever it is you're passionate about, because you won't have to focus on working a bajillion hours a week in your business. And then you take the program for the course, or the, you know, the membership. And you're working a bajillion and a half hours a week to grow your business and still not getting anywhere. And so, Tara Newman is a business growth strategist, and she's here to talk to us. Well, we're going to rant a little bit. But then we're gonna talk about what to do instead. And I'm super excited. So Thanks, Tara, for being here.

Tara Newman 0:44
I'm excited to be here. And you said my favorite word are the R word, rant,

Alyson Lex 0:48
rant, rant and rave. Let's do it.

Jennie Wright 0:51
Let's, let's have it out. I'm all I'm all up for this today. And Tara is a business, a business, business growth strategist like me. So you know, then Allison is pretty much lives in that space as well with what she does. So we're gonna have a good time.

Tara Newman 1:06
I'm excited. Yeah, a lot of synergy here.

Jennie Wright 1:10
Yeah, a lot of synergy. And we've already like laid the ground rules that there can't be any F bombs and all sorts of stuff that we're going to try. So if you're a couple bleeps, you know, please forgive us advance.

Alyson Lex 1:21
All right, Tara, I'm going to let you loose. Talk to me about how you really feel about how I really feel. Tell me how you really feel.

Tara Newman 1:29
I think we're categorically having the wrong conversation in the online space. And on the internet. That's it. Like it's just the absolute wrong conversation. And it gets really exacerbated when we start to have what we see is like the copycats, right, like, because they start copying the wrong message. So we start to see, and what I mean by the wrong message is when I interview I'm a super nerd. Enneagram five, big on like, Harriet, the spy was my favorite book as a kid. And like, I walked around with like, my composition notebook like absurd. You know, I'm, I'm an industrial organizational psychology major grad student, like so I'm on to the human behavior of it, right. So I do a lot of research. And when you actually talk to women about why they started a business, it was out of necessity. It was out of necessity, there were three, one of three or all of three things happening, it was a childcare issue, whether it was affordability or access, it was a chronic health issue, where again, talking about like working for somebody who would allow you access to say, remote work or flexible schedule, or just simply not pile everything onto you, you know, in heaps and mounds, or you were working in a culture that was toxic and aggressive. And that was making you ill, that was the reason you had the chronic illness. Right? So women are coming into small business ownership strapped for cash. They're coming into small business ownership exhausted. And they're coming into small business ownership with a lot of conditioning around the systems that they had been raised in. And so when we start with our messaging, at the seven figure dream, and we start the messaging around, you know, scale, scale scale, you're not talking to the majority of women, as a matter of fact, 88% of women small business owners, according to the 2018 AmEx, state of the women's report, are making less than $100,000 in revenue a year. That's insane. It is and so what winds up happening in its This is my belief and the women that I work with, I want to be clear, and I probably think you the two of you are similar. These are experts. These are we're not faux experts. Were not one step ahead. errs were like we have done the qualifications, certifications, the schooling, the honing of the craft, the you know, these are these are women who if they were to go out into back into a traditional workforce would be making six figures in salary at least plus benefits. Right. So these are women who have earned the right to earn.

Jennie Wright 4:37
Yes. I love this. And sure you put that on a t shirt I want I was just thinking can I have that T shirt? I've earned the right to earn you mother. Tucker's

Tara Newman 4:51
right always looking for things to put on a t shirt so

Jennie Wright 4:54
well with this, you know, not going into it but with the way the world is at this particular moment in time. that we're recording this. I'm thinking there's a lot of T shirts. I want. Lots and button. Let's

Alyson Lex 5:05
not get into that.

Tara Newman 5:06
We're not gonna go there. I'm wearing my RBG buttons today. Yes, yes.

Alyson Lex 5:12
All right. All right. So I just wanted to break in because, Tara, I think your definition of rant is way different than mine. And Jenny's because you came, like, prepared with a well thought out conversation with statistics. And Jenny and I just kind of moan and groan about things. So I really like

Tara Newman 5:30
color my color people, you can interject the moans and groans. Oh, yeah, we're trying that.

Alyson Lex 5:36
We're totally doing that. But I think what happens is, then we think that this kind of language, this kind of, like you said, we're raised in this, this is how we, this is what we know. And so we buy into the messaging that this is possible, and that if we don't achieve it, we just didn't work hard enough, or long enough, or consistently enough, or do all those things. And while I absolutely believe that growing and making more and scaling does take work, there's a way that you can focus it so that it doesn't take your soul.

Tara Newman 6:16
Right, yep. Yeah. So you know, what I think is really what I think is really alluring, attractive, sexy, intoxicating, about this dream that's being sold as is, you were starting to hit it. And in this introduction, it's this, you know, do what you want, when you want, it's the freedom piece. Right That That is wanted. But there's also the piece that says to the weary woman who is tired, who has had the confidence knocked out of her by maybe a terrible boss, who has a lot of insecurities, when you start to look at the research on women incompetence, it's horrifying. And like, where we can start to unpack like where that's rooted in. But when you start to look at the lack of confidence to insecurity, the exhaustion, it makes sense why when you tell a woman, she can sit behind a keyboard, send emails with some links in it, and make money, that will suck you in super fast. Because they don't have to go out and build relationships when they don't feel confident. Because they don't have to ask for a sale when they don't feel good enough. Because they don't have to put in a tremendous amount of, of energy or effort when they're exhausted.

Jennie Wright 7:50
There's, there's a lot and we can

Tara Newman 7:53
charge 47. They're being told you can charge $47 for this thing. And that's really a warning and make all this money. That's really a warning when you know, you don't see your own value.

Jennie Wright 8:05
Yeah, exactly. And the and we have to, you know, and also and I have also been doing this for 15. I've been doing this for 10 years, how long have you been doing this online business or like being your own business owner?

Tara Newman 8:17
So I've been doing what I've done my whole career in larger businesses than I left, right. And so I've been in the online space for about 10 years.

Jennie Wright 8:28
Okay, so we've gotten to like a, there's a really good, like you were saying synergy earlier about where our skill levels are and our experiences. And I think I've spent probably the last five years sort of breaking that conditioning, it took me five years to understand that I was still conditioned, and to start to break from it. And I came from the toxic boss situation that caused the sickness situation, right, like, that's me, that's how I ended up in this. So what I'm, and I'm loving this whole discussion, and I love the information you're bringing to this. How do we then once we're, you know, let's assume that people are working on improving those self confidence, realizing that, you know, we're being taken down these paths, the too good to be true stuff is actually too good to be fricking true, you're not going to make like the person who got me into this and that I felt for told me I was going to make six figures within 12 months of joining this person's program and told me that my first course or my first product that I should offer, I should charge 597 a month for for phone calls for coaching that I wasn't qualified to do. And it was devastating to me when that didn't work and it took me a while to get over it. I also got similar stories. You know, we were this is the thing but what I'm what I want to gear us towards or even move us towards is how do we how do we then change this for the better what framework can we use to overcome this and make gains.

Tara Newman 10:02
You know, I think what's happened and what happens is that we, so we have experts coming in. Right, you are an expert, I'm an expert. You know, Allison's an expert. And but there's a really steep learning curve to running a business and like monetizing your expertise. And what happens is, is that's where you enter into the marketplace, and you get sucked in by the noise and the pretty marketing messages and things like that. And they make it about your, your identity. Right? They conflate very frayed from the beginning, we're conflating your identity with, say, the entity of your business. And the reason why this isn't happening is because of these things. And that you now need to go and fix. And there's something wrong with you. And there's nothing I first, that's the first thing I want to say. And like, so much of what I like to talk about is just normalizing what's actually normal in this space, because we don't do that and just having people feel seen and heard. Because I don't think there are a lot of people that are talking about this in this way. And so it's a knowledge there, if we just simply have a knowledge gap, like there's nothing wrong with you. Please stop trying to fix yourself. Right? This is just how can we get you some business acumen? And how can we shorten the learning curve by being very honest about what you actually need to know. And, and that's kind of how, like, initially, I like to kind of think about it. It's almost like nothing even complex, but we just be honest.

Alyson Lex 11:51
I think that. And it's so funny, because I'm going to offer not a differing view. But I want to say yes, and Jenny and I do this a lot, where we don't want to disagree, but we want to elaborate Yes. And I think that there is also as women a tendency to sabotage ourselves. And that's not something wrong with you. But that is a mindset thing to overcome, because I do it. I know Jennie does it, I'm sure you've done it. We do that we and it goes back to that my value is only worth this $47 product, and understanding what we really know, and what what expertise we really genuinely have, I do feel like we underestimate not just our value, but the transformation that we can bring for people. And, you know, I'm a big proponent of therapy. And I will say, till the end of my days that I noticed I make more in my business when I'm in active therapy. That's just an it's not even, I'm not even trying it's just a natural progression of things. Because I'm working on all of that. Head trash. I call it all that crap in my head holding me back. But you're saying that, aside from that, it's I just don't know what I don't know, on how to run the business.

Tara Newman 13:21
Yeah, and I know that so what winds up happening is and I've had clients tell me this and like brilliant humans, like doctors and therapists and like, experts, right? That they went out and they bought all of these courses and, you know, you know, info products or whatever, to actually figure out what they don't know. And it starts there, and then you get sucked in. Because you buy the one thing and now you're in some kind of Ginsu knife funnel. And, and they don't actually solve the problem in the in the thing that they said they were going to solve the problem and they actually cause more problems. So they could potentially then sell you on solving that next thing. And then you get you get very like stuck and looped in. And I think it comes down to we need better financial literacy for women. And this is something that's really important to me why I went and became a Profit First certified consultant. So we can actually talk about numbers in a way that's not accounting, accountant II, but is like the cash flow conversation you need to be having in your business in a very simple way.

Jennie Wright 14:33
And we're not being taught that as women. What was that we're not being taught that as women, generally speaking, and I'll generalize but we're not being taught that as women we're not having that opportunity. There's still so much around the you don't need to know that mentality, culture, everything and we're not getting that education. I certainly didn't get

Tara Newman 14:54
it. Well, everything's about revenue and revenue is the least relevant metric in my opinion.

Jennie Wright 14:59
Okay. I totally agree with you. That's the least important thing to look at. I think there's so many other areas to look at. And what would you say? Because I mean, I want to have this discussion with you. What would you say is the more relevant metrics to look at versus just looking at revenue?

Tara Newman 15:14
I noticed a trend six months ago, where a lot of web celebs were like coming out with like these No, your numbers reels or like know, your numbers, YouTube videos, or whatever, but they weren't actually talking about the numbers that you actually need to know. So it was very strange to me, it was it was almost like, oh, I don't know, it just didn't make a lot of sense, right. So. So with profit first, first of all, the whole point of Profit First is to profit first to make sure that you pay yourself first. And Profit First is a book written by Mike McCalla wits. And then he certifies those of us who are interested and want to continue on his work in a greater way. And so Profit First is all about paying yourself first. And it's very simply, like, your grandmother's envelope system. Right? Where you but instead of envelopes, you have bank accounts. And so you have your revenue that comes into your business. That's the total amount of like money and cash coming in. And I like to define these things, because we sometimes we don't know what they are, we get them very confused. We were never taught. And it's not that, you know, it's just you don't know, right? So revenue is all the monies you have coming into your business. And then you take your other revenues that are coming into your business, and you allocate it, you give your dollars a job for you to go do at a minimum for really important things in your business. So you need to Profit First instead of waiting for everything to go out and then take your profit. So you immediately put some percentage aside for profit, and that profit because people say to me, Well, why do I need profit in my business. And profit is for a number of reasons. Profit is for rewarding you for the effort that you put in, I always say that we need to get you paid for the experience, the expertise and the effort that you are putting in, right. So if you were to go get your corporate job, they were talking about being commensurate with experience, I'm saying we need to pay you commensurate with your expertise, experience and effort. So that profit is for that reward, that profit could help you pay down debt, that profit could help you build an emergency fund in your business. So that's why you would want it. The next bucket is your owner's pay. This is how much you're utilizing to sustain your lifestyle. This is your paycheck, what you take home so right out of the gates, we're paying you first twice profit and and your owner's pay, then we are putting money away for taxes. This is the least sexy thing to talk about. This is very unsexy, if I were to mark it this way, but one of the first thing women do when they come into my program is get straight on their taxes, get back taxes paid, get clear on what they need to be saving, and get that money put away so they can actually sleep at night. And then the last thing is your operating expenses. Now this is reversed for most people, they have all their money going out into operating expenses, and what's left is what they pay themselves. And that gets really exacerbated actually an online business culture where they're like, outsource, outsource, outsource, hire team, hire team outsource. Right. And that gets real expensive. Very quickly. Very quickly. So what I always say and maybe the two of you might agree, disagree, I don't know. But the online business model the way they position it is actually very expensive and complicated.

Jennie Wright 18:46
It is expensive and it is complicated. And it's also there's also a culture that I find that the better you're doing in your business the the less you pay your team. But there's like right Mm hmm yeah, that's a whole thing and I think we have to tear back just have a conversation about that because that is a whole other really big

Alyson Lex 19:12
ballin, I jump in on that because please do you're gonna now see the difference between a terror ran and an Allison ramp, okay. Terrorists like here my statistics and I'm like, You know what, I have taken jobs with some quote unquote big names simply to say that I've worked for those quote unquote big names. Do you know why? Because that helps me sell to the not big names. Because people care. The the currency that I get from that relationship is nowhere near money. I lose money on those projects, but I make money on the back end, because I was good enough to get hired by the quote unquote big name,

Jennie Wright 19:49
but those are soul sucking projects, though they are.

Alyson Lex 19:53
I I had the opportunity earlier this year to work for a really big name on an ongoing basis. He says it would have been a ton of work. And I really very thoughtfully put effort, energy expertise into the plan that I put together for them. And they were their budget was maybe a 10th of what my reduced cost would have been. And then they pooped all over you. And then they were just like, No,

Jennie Wright 20:24
like they even they even pooped on your ideas. And even said, like, no, that's, I mean, what you're offering is like, not Yeah, I also know, and I just went through this with a with a person who came to us on a call, and she's like, oh, yeah, I want this, this, this, this and this. And there was like, literally 11 things that she wanted to build out in her business. Right. So Alison, and I put together a thoughtful quote, and, you know, we sent it to her and everything, and the person and the quote was a multi five figure, quote, and the person came back and said, I only expected to spend and I'm talking like 1/14, of what the quote was, which wouldn't have even covered one project. Within that, quote, it was I get people have budgets and things like that. But this is another big person. And I think they've gone to this, I don't know where they've gotten this, but they're not willing to pay for the quality like I've even seen. And I used to work for a really big person who was a multi seven figure. And when she was still six figures, we worked on gorgeous pages, and high open rates, and all this kind of stuff. And when she hit seven figures, it was all about reducing costs. And they were okay with having an Allison um, we're going to lose this erasing in a minute if I keep going. But

Tara Newman 21:37
I'm so I'm sitting here and I don't know if you see the look on my face, deceiving and like the rage, and I'm like, I'm trying to swallow it down, but go on, going.

Jennie Wright 21:45
They were okay. With rock, like, the race to the bottom. They went with poopy pages they went with, you know, they fired me. Right? Because I was an ongoing consultant in their business for almost a year, they fired me. And then and then they hired people from they hired people that were like, a quarter of what they would pay me. And they ended up going through a whole list of those people. I think I heard from somebody else who's still on the team, but they went through four or five people. And they you know, their job descriptions were like, Yeah, we're willing to pay you basically peanuts to do a high level job. And I felt worthless. And it's history right off. Anyways, we went on See, there's are

Alyson Lex 22:29
these diseases kind of right? That is the difference between an Allison and Jenny rant.

Jennie Wright 22:33
But I like the Tara rank, cuz she comes prepared. It's cool. But I'm also trying

Tara Newman 22:36
to I'm also trying to respect your E rating so

Alyson Lex 22:42
well, and I think it's because like you said, the expenses, the operating expenses have gotten so out of control that when you get to this point, like, if you're, you know, let's say you're making 50,000, and you have $1,000 of operating expenses. And then if you have exponential growth, your operating expenses also grow exponentially, but at a higher rate than your profit. And so it eats into that profit. And so I think people freak out, and they're like, I gotta cut expenses.

Tara Newman 23:17
No, these are people who have no idea how to run a business. That's what it is. Because that's not actually how you scale a business. scaling a business is that when you add revenue, your expenses don't escalate at the same pace, that you're, you know, that you're adding revenue. Yeah. And here's the thing. The problem is, is we have a lot of people who don't actually know how to run businesses, or treat people or build proper cultures or any of that. But what I do want to point out is this isn't them paying team cheaply, this is them paying women cheaply? Yes.

Jennie Wright 23:59
Yes, I? Yes.

Tara Newman 24:02
Sorry. Not payment cheaply. No, they pay women cheaply. Women pay women cheaply.

Jennie Wright 24:09
Yeah, and actually, the majority of the problems that I've had working with, both in corporate and in business, the issues that I've had with leaders have mostly been women, and I don't think it's like women are bad. I just don't think we've been taught to be good leaders, good business people. I think we're not getting that education or we're not knowing how and like, not knowing how is a huge problem.

Tara Newman 24:34
Women have been trained to get ahead playing and doing a men's game. Yeah, right. So so the patriarchy is just genderless Yes, it's not male or female, you know. So it's women, that they are paying cheaply. It is not men. It is also crony capitalism. Mm hmm. because they pay their friends really well, sure, but they don't pay women. They don't pay women really well, because to get to the seven figures that they've gotten to their paying Mark Zuckerberg, bucket loads of money. So he can go and do all of his little things that he does. That's a deep topic, in a lot of cases, over 50% of their revenue is going to, as

Jennie Wright 25:30
is and you and I both love organic, unpaid traffic and unpaid exposure. And we talked about that pre show a little bit, because there's some I mean, and also and I've built our business on organic 100%, which I think is awesome, because, you know, yeah, when you thought you were talking about those breakdowns that you were seeing in January and stuff on social media, I was seeing them too. And they're like, oh, yeah, it was, you know, I made $3.5 million in my business. But literally 900 or 1.1 million of that ended up going to paid traffic.

Tara Newman 26:07
That's a boatload. Yeah, yeah. And so what happens is, is it's it's just a corporate bailout. So their Facebook ad costs are going up. And instead of learning how to run a business, without Facebook ads, or unpaid traffic to bring some of that cost down, they find and make that up by increasing their pricing to their customers, and lowering what they pay their team. So that's how they're getting, like a corporate buyout in a way is, is they're taking it away from somebody else. This is zero sum economics. This is what colonialism was. Right? We're taking from somebody we're taking where there's not a fair, equitable exchange, and economics doesn't have to be that way. It could be a positive, cooperative exchange where everybody wins, but that's not how they see it.

Alyson Lex 27:10
So how do we make sure that this isn't our business? How do we make sure that I mean, other than organic?

I mean, other than organic marketing instead of ads, or making sure that we pay people equitably? How do we, how do we make sure that our operating expenses don't go crazy, and that we keep the profit where we want it to be, and still keep the quality and still keep the culture? I mean, that's a tall order, right?

Tara Newman 27:49
It is. And I think that, you know, I think there's, there's just a constellation of factors, right, that we could spend lots of time unpacking, one thing that I noticed is that I get a lot of women who are experts who fall into this online business model, and it's just a wrong model. It's just a wrong model for them. Like, if they're a great example is like leadership coaches, or people who do like strategy and like, you know, business strategy, like vision, mission, vision values, or team working with team developing high performing teams. This is not You're not gonna find these people, your your target audience is not watching reels, they're not buying from Facebook ads, right? This isn't and this nor is this something that you should be selling for 197. This is not something that a micro business owner needs. This is something that a larger business needs. They're not watching your Facebook Lives, they're not going to participate in a live launch. Right, like so we're just selling the wrong business model to the wrong people. And experts happen to be the ones who get the most mixed up in this. So I think one realizing that to seeing your value and having the courage and doing the work around raising your prices, and and charging and demanding that you're paid, what your value is, and what the result is that you deliver, but you have to be really good. You have to learn how to communicate that and articulate that and you have to find people there's also knowing who your target market is that they will appreciate that. That that's the service they want that they're not going to come back and nickel and dime you. Right.

Then it's understanding that this takes time. Business is risk business costs money, but not silly money. Right. I want to see you putting your money into

a therapist. I want to see you putting your money into your health. As a business owner, I want to see you putting your money into learning how to sell, I want to see you putting your money into gaining financial literacy, I don't want to see you putting your money into how to do reals. I'm just that's like an objection of mine. Right? For experts who are going to charge a premium price for a service that takes some consultancy to deliver, right. And so I just always want to be clear about that. And then really having a plan for your money. Once you start making this money, how are you going to best use it? How are you going to make the most out of what you're bringing in. And that does and can go back to profit first. But what I do want to say is, it depends on what stage of business you're in. And I think owning a small business can be wildly privileged. I agree. Because it takes it takes time, and it takes money. Like I didn't like my first year in business, I worked alongside my corporate job, I was already burned out, but I did it anyway. And I used what I was making in my business to reinvest in the business while I had a salary coming in. And the second year, I had an agreement with my spouse with my husband, that he was going to cover more than me for that year while I got onto my feet. And it wasn't until you're four in my business, that I was able to start really replacing my corporate salary, which I know is a very big goal for a lot of people when we say they leave for necessity, and like what they're looking to accomplish when they leave one of those first goals or, you know, goals for a few years is to replace that corporate salary in some way. And Hint Hint $100,000 in salary is not $100,000 in revenue.

Alyson Lex 31:59
It is not it's

Tara Newman 32:00
actually 250,000 in revenue. Yes, it is. Thank you. So like, right, we just we need to this is the literacy and the Know your numbers and how it works piece that we need to have. Right out of the gates instead of them finding a Marie Forleo. Right, we need them to find this information.

Unknown Speaker 32:26
Were out of order.

Tara Newman 32:28
And we're also misconstruing, marketing as like overall business acumen. Agreed?

Alyson Lex 32:36
I think that's a big one, too. And so I think your program probably helps with all of that. Am I correct? How can people find out how you can help them get that business acumen they need?

Tara Newman 32:49
Yeah, sure. So we have a we have a model on how you would build a build profit business. And we start with, it really answers to three questions that we get the most, which is, or the three comments we have the most and I know the two of you are gonna be like, Yep, yeah, yep, I have no leads. Right? I have every says I have no leads. My I don't have consistent sales. And I don't know what the fudge to do with my money. I did it.

Alyson Lex 33:20
I'm so proud of you.

Tara Newman 33:22
What the fudge to do with my money, right? Like they have no idea. So that's the three areas that the program is built around, we show them how to find their invisible leads, the low lying fruit, the stuff that's right in front of them, how to identify a warm and a hot lead, because instead of focusing on cold leads, let's get really, really good. Let's get expert at converting those warm and hot leads. You know, I think that the the online business space over prioritizes, the sex appeal of cold leads. We talk about how to communicate your value, but we do it through jobs to be done theory, which there are not a lot of people teaching out there. And it's a really buyer psychology focused way to to learn which I love teaching. Because it takes the pressure off of like, I don't know how to talk about what I'm doing. And we're like, we're just gonna figure out why people buy, right, like, let's just identify why people buy. And then we teach them how to align their sales process because we're in the online space. We're teaching tools over process. So reals, social media, web webinars, email, podcasting, those are all tools, but where do they fit in your process? And once you have that process, any tool matters. It doesn't matter if you use technology or not. Right, like it simplifies. And then starting conversations, having the courage to start conversations every day, because you know, right,

Jennie Wright 34:52
prospecting you have to do the prospecting conversations when

Tara Newman 34:56
it comes to conversation and relationship building which women are accepted. They'll add,

Jennie Wright 35:00
yeah, we're just not using it enough.

Tara Newman 35:03
No, we're right. We're, we're just not we're just not using it. And then What the fudge with the money, right? We're looking at building them a consistent system for cash flow where they have a tax plan where they make make smart, smart money decisions, and pay themselves first. We've tried to simplify something that is actually complicated as best as possible.

Jennie Wright 35:25
Well, it sounds like you've done it. I actually was just on the website not too long ago pre show, and I downloaded your revenue goal calculator. Yeah. So I think that's something that everybody should go and download. So you absolutely should be going to the bold leadership It's right. It's all over the page. It's like on the footer and all over the place. And I love this calculator. I think everybody should have a calculator on this, because we're looking at like we talked about earlier, we're looking at it wrong, right? We're looking at only paying ourselves out the like what's leftover when we should be formatting it completely different than I think people need to look at that. Where else can people get in touch with you connect with you?

Tara Newman 36:05
Yeah, so 100%, don't check out the calculator, it's going to remove a lot of noise. We're unfortunately setting revenue, we're allowing other people to set our revenue goals for us, when we listen to the marketing and join programs where they're telling us how much we should be making and things like that. You might not, you might not need that much. And what I find is women are just generally overworking for their revenue. When they do that calculator. And I have a podcast, the bold money Revolution podcast. I hang out on Instagram now and again, a couple times a week, but for the most part, I like to have a life. So come and find me. On my email,

Jennie Wright 36:45
absolutely. Alright, so we're gonna put all of that into the show notes for this episode. And you're gonna want to make sure that you check out this episode with Tara. So this is episode 164. So go to system to forward slash 164. You'll see everything about Tara in the show notes, everything we talked about all the links that we just talked about, and all that other information. So make sure you're following the podcast so you don't miss a thing. And you go and check out everything that Tara has to offer. Tara, thank you for giving us such a good perspective, enjoying the rant with us because we absolutely loved that. And just coming prepared. And also, you know, just keeping a lid on the on all of the fun words that we all want to say, but

Tara Newman 37:25
we're not super fun. Thank you so much for having me.

Jennie Wright 37:29
Absolutely. And we're gonna have to have you back and have even more conversations about topics like this. This was a genius conversation. We really appreciate it. So thanks so much, everybody, and we'll see you all soon. Take care



Episode 164 – Real Talk About Numbers, Scale, and What It’s REALLY Like To Grow a Business with Tara Newman

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