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What We Talk About

Running a business is NOT for the weak – especially the money part. We bring our personal money beliefs into our businesses – and that affects our business AND our personal lives.

But your business NEEDS you to be solid if you want it to succeed. Which means working on your money mindset is essential to your business’s success.

So let’s bust some of these money myths that you just might believe…


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Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
Not only do we all have a Money Story, we all hear things about money that we believe my favorite is that money is the root of all evil. And that's not the whole saying. We'll talk about that in a couple minutes. But to bust that end, other money myths, common and uncommon. We have one of our very favorites. Robin Waite, he is a business coach. He's the founder of fearless business. He's a best selling author. And he was on episode number 124. If you want to go back and listen, Robin, thanks for coming back with us.

Robin Waite 0:41
Oh, it's an absolute pleasure. I was thrilled when you invited me back means I must have done an All right job on the previous one.

Jennie Wright 0:48
Oh, yeah, you did. Great. We had a good time with that one. And you were you know, just recently in the not so distant past, one of the featured experts on my free online event grow and profit online. So we had to have you back because that was such a good conversation as well.

Alyson Lex 1:04
Absolutely, yeah.

Robin Waite 1:05
That was That was awesome. That was as well, because it's it's very different to a podcast interview as well, when you're doing things like online summits and things like that. So we're glad to catch up afterwards, find out how the launch went?

Alyson Lex 1:16
Yeah. For sure. All right. Well, let's talk about some money myths. I started this episode with with a saying, and I know, you probably know, the whole one, I'm going to put you on the spot. Do you want to fill in why that is? Maybe something we shouldn't be believing that money? Yeah.

Robin Waite 1:37
Money is the root of all evil. But actually, the proper quote is the love of money is the root of all evil. So if that one little key, sort of extra word in there is, is massively important. And I think, you know, essentially, you know, money is, it's an ethereal thing that doesn't necessarily really, you know, exist as such, it's, I always do a thing when I'm actually talking live in front of an audience where I hold up and UK currency, but a five pound note. And everybody's like, Well, why are you holding that up, it's just, we see those all the time. It's like, everybody's got one in their wallet or their purse. And then I get a 50 pound note out, which is our highest denomination note and, and you can literally hear people like, sort of make funny noises in the audience and be like, you know, because we rarely see 50 pound notes, you know, in the UK. And it's normally like builders or drug dealers, so you have them. And I need that, by the way, just to like, make that perfectly clear for your audience. And when I then ask people, what's the difference? They're like, why do you why do you get these sort of warm and fuzzy feelings around like seeing a 50 pound note, as opposed to a five pound note? Now there's the obvious thing a bit more rare, and they just look nicer. But at the end of the day, they're both bits of paper or plastic with numbers and letters and the Queen's head on it. The warm and fuzzies that we get is all about the projection of value, which we put onto that piece of paper, or they're actually plastic now, basically. And that's where that whole thing around the love of money is the root of all evil, because there are positive and negative attachments to money and the value which we attach to it. And I think, you know, we most people have been brought up on, you know, sayings, which are parents, you know, trying to help her somehow, but unfortunately, it goes the other way, where they're saying things like, you know, money doesn't grow on trees, you know, you know, somebody drives past in a really nice car, you know, Range Rover or something like that. And your parents will be like, Oh, that's great test. Why do they need a big range rover? Or why do they need a Lamborghini, it's just, you know, money doesn't grow on trees, you know, oh, you can't have those trainers, they sneakers because, you know, we can't afford this year, we can't go on that holiday because we don't have enough money. So we have all of this stuff that's just ingrained in us, you know, and, you know, money is the root of all evil is just like one of the most common like things that we hear. And nobody, nobody really seems to question it, they adopt it. And the reason they adopt it is because it's human beings. Somebody says something to us, we go out into the world, and we we like to find evidence to back up that way of thinking. So whatever that core belief is, let's let's go you know, if somebody says, Well, money is the root of all evil, we're going find all of the evil things associated with money. You know, yes, money can you can go and buy drugs with money and then people go and have overdoses and die. So yes, there is a negative side to money. But let's also remember, that money enables an awful lot of good as well. You know, at a very basic level jobs, you know, you earn a salary at the end of the month. You can then pay your mortgage, you've got somewhere to live so it gives you security. You can go out and buy food for you and your family so that they've got the nourishment they can survive. Look at the good which charities and have credit as well throughout the world, you know, if if money wasn't available, because some we can't all go to the plains of Africa and go and build schools and things like that, it's just not practical for many of us, okay. But if we can make a donation to a charity, you know, then we can build wealth, we can make the ocean cleaner, we can build schools and third world countries, we can do all this amazingly good stuff with with the money, basically, that money makes the world go round. I think we should remember that.

Alyson Lex 5:29
To go ahead, go ahead. Jennie.

Jennie Wright 5:30
No, I was just gonna say I agree with I agree with the money thing. And you made me think about that a lot of people and I think there's a stat and I don't have the right numbers. So don't quote me on this. But I believe that there is a stat out there that says something about that your money mindset is formed as a child, before certain age, I think it's like before your 10 or something like that. And that, you know, it's by seeing your parents, whatever your social condition is by seeing your parents and how they deal with money. And then you know what they teach you about money. And that kind of sticks with you. And changing that money mindset. And changing your own myths around money can be very difficult. But it is incredibly important, I think, as an entrepreneur, because everything we do as entrepreneurs is tied to the income we can create. And oftentimes, we rely on that income to foster and support our families and other things as well. Right. And I think there's a lot to be said, for. And I think entrepreneurs are so good at this, that we are chameleons, we have to constantly be adapting to new things and doing a lot of personal and inner work. I never did this much inner work. When I was in corporate, there was no need, it was a eight to five job and I didn't have to, you know, do my stuff and clock out. But as an entrepreneur, I have to do all of this extra stuff, to my mindset, my money mindset, so that I can achieve the goals that I want to achieve. It's a lot

Robin Waite 7:05
that's 100%. And you've got the status, it's actually between the ages of four and seven where we start to so before for your parents would have argued, but they wouldn't, you wouldn't have had the awareness to attach, like, the understanding of what they're arguing about. They're just arguing, and it's not very pleasant. And like my parents used to argue about all sorts of stuff when I was a child, but around about the age between the ages of four and seven, that's where your awareness around the words, which they're using start to inform that, you know, and let's face it in most families, you know, money is the kind of, you know, it's one of the major topics around you know, that creates arguments and arguments and household. So if all that happens is when voices are raised, and the word money comes up, lots will, hey, presto, what's the attachment going to be? You know, in your little selfless four year old boy, you know, you'll go and hide in your room, and mommy and daddy are arguing about money money again, you know, and I, I experienced that I think 99% of families experienced that. And it's, it's really sad. But I think the thing about it is, it's about just the process of self awareness when you reach a certain age, and you can start to build your own life, business, employment, whatever it looks like, you can then start to make, I forget the word but there's a word for like, when you have thoughts, you can like humans, the only beings on this planet that have the ability to then process and think about the thoughts that they've just had. So if you find yourself anything that's money related, it could just be something like I don't know, you see it, see a nice coat and you've been wanting to set up you know, you've been wanting a coat for ages, because you're you've had your old one for 10 years or something like that, I don't know, it's probably not the best best example. But if you immediately your thought is to kind of have that coat because I can't afford it. You need to catch that thought and then start to reprogram it, it's not that you can't afford it. It's could be as simple as I can't afford it yet. Or maybe I haven't had you know, there's also a lot of attachment around Do I deserve this, you know, again, if your parents didn't buy you stuff when you're a child, you're less likely to reward yourself as an adult as well. And the same runs for business what you'll find is a lot of business owners will earn just enough money to get by and then really struggled to reward themselves through things like taking holidays personal development for example, buying buying courses or investing in coaches in order to make their lives and their world a better place because that wasn't a thing either. You know, even a generational to like the whole coaching thing is like relatively new like oh, I can possibly spend money on myself you know? So there's a lot of things here but we you know, we've got a one pack it's very complex like topic but it starts with if you can just catch your thoughts if you just if you find yourself saying something negative and it's about money, just go up or be curious, like, why did why did I think that why did I say that? What And is there something in my past which informed me that made me say that because more often than not there is and then it's very like you see the big sign behind me It says fearless, it's very fear based. It's because we're, we're programmed to move away from stuff we don't like. So if those scary arguments were happening when you're a small four year old, and it's based around money, and something pops up about money, without even really like processing it at the subconscious level, the fear kicks in, and we want to move away from it, we just don't want to deal with it.

Alyson Lex 10:34
I have kind of started writing down because it sounds like you're starting to give us some steps on fixing our money mindset. And so for those that are listening, that have had the the struggles or the negative associations with money, and they do say some of this stuff, so I can't afford it. I don't deserve this. I'm sure there are other things that people say to themselves, or others about money, fixing it, changing it, so they have a better relationship with money. And really, I feel like the goal is not to be spend thrifty, we're not just throwing $100 bills are apparently 50 pound notes, which is crazy to me that that's the highest denomination you guys have. I'm just going to put that out there because we have like,

Robin Waite 11:25
there was a time when 50 pounds would buy you $100 It's not quite the same anymore. Well, this

Alyson Lex 11:31
is very true. All right, to shy to che. But you know, we're not just throwing these things out the window, but we feel in control. And I think that's really the goal here is it's not to, to just throw money at whatever you want or go on shopping sprees every week, it's to feel capable and in control, correct. That's the point of a positive money mindset. Right?

Robin Waite 12:01
100% It's a lot to that actually, just very briefly. So there's tons of people out there who kind of call themselves financial, like finance specialist, finance coaches, experts and things like that. And there's so much BS in that space. I'm not gonna lie, like those people going around touting that all you know, that coffee that you buy yourself every day, you should stop doing that because if you total up all your coffees, you know, that's $500 a year you're spending on college coffees, and it's like, bollocks. Sorry, excuse the language but if I go for it makes me feel good on a daily basis, and that's going to improve my life and it's going to make me more motivated, I feel better about myself to start small little investment on a daily basis in something which lights you know, likely well that lights a fire for you. And it means that then what the energy you then put out into the world is much more positive as a result of that. Why scrimp on like three bucks for a coffee right? Maybe I have a problem with then like buying the cake as well. Like maybe you should stop at the coffee like there's there is a line somewhere in there, I don't know. But period again, periodically buy the cake as well. Like why not. But it's if you find yourself like, you know scratching around and not buying this stuff because you don't feel you're worth it. And what also what happens as well as when you're being like so thrifty over three bucks for a coffee, you're you move into a scarcity mindset. And I have this theory around, I call it yellow car limiting beliefs. I can't move. I've talked about this with you before. So like and you're probably all of you will find this quite annoying. Now when I tell you this little story, but me and my daughters, we just come back from holiday. So we went for a break just down to the coast. And we play this game in the car called yellow car. So it's a fun game, because it's not that many yellow cars compared to the other cars and you win a point when you if you shout out yellow car first. The thing is like when you're just driving around, normally you don't pay attention to the colors of the cars, the moment the yellow car games kicks off, like this really annoys my wife now because the girls are constantly just shouting at yellow car randomly even when we're not playing the game, right? But when you look for yellow cars, you'll invariably see them. Okay. And it's the same with our with our limiting our core beliefs on limiting beliefs. So if if we have a belief around scarcity mindset, which is impacting our own self worth, we're going to go out into the world and look for evidence to back up that belief system. Right? So if we're if we're scrimping over three bucks, and we're not, you know, we're not worth it. We can't afford it. We will keep on finding you know, we won't earn more money, we'll just we will just scrape by it because that's the evidence we need that that's how we survive and get through life.

Jennie Wright 14:45
Yeah, that we don't deserve any more. I mean, we're aiming this whole story that we've gotten our heads.

Robin Waite 14:52
And the opposite to that is abundant mindset, which is where you then kind of flip it completely on its head and you're like, you know, you hear people talking about positive affirmations I think there's some, you know, you know, truth in affirmations and how they work. I'm a little bit skeptical. Get for me affirmations fall into that thinking grow rich like territory where most people think all I've got to do is thinking Grow Rich, well, actually, you need to go and buy the lottery ticket if you're gonna, there was some crazy stats when when the lotto first came out in the UK here. So it was something ridiculous like 76%, or no, it wasn't as much as that sorry, 46% of Scottish people base their future wealth on winning the National Lottery. And then in the same surveys, they then asked them, well, how many of you buy ticket and only 50% of them by ticket? So it's just like, you've got to be in it to win. It.

Jennie Wright 15:41
Sounds like my grandfather was Scottish. And he was always like, Oh, my God.

Alyson Lex 15:48
Go ahead, Jenny. Nope. Okay, so I wanted to just kind of talk for a second because I'm a psychology nerd, as well. And what you guys are talking about is confirmation bias, you know, that tendency to look for, and perceive the world and interpret the world to favor a belief you already hold, right. And I just did a quick little search, and found that it actually has four specific effects, this confirmation bias. So the first one is attitude polarization. Okay, so a disagreement between two parties can become really extreme, even if you have the same information. That really doesn't, right. But this one belief perseverance, which is when beliefs persist, after evidence is shown, that proves this belief false, as well as the irrational primacy effect, which is earlier belief and information holds a greater weight than most recent and illusory correlation, when you find an association between two unrelated events. And so those last three really take hold, I think, when it comes to beliefs about money. Well, I learned it when I was a kid. So it must be true. And I'm going to see nothing but proof that I'm right. And every bad thing that happens in my life, is a result of my money status. My water heater breaks, which knock on all of the wood in the world has not happened to me lately. My water heater breaks, if I have a poor money mindset, of course, this is going to happen. Because I finally just got ahead. And so I can never get ahead, because something's always going to happen.

Robin Waite 17:41
So it's relative as well, though, so you know, you get a you get a bigger house, right? And you're going to have bigger problems. It's just part of the process. And again, people think that, you know, so a common sort of similar thing to that as well as when you watch the news and somebody somebody's won the lottery. And then the first thing that comes to your mind is, oh, well, it'll never happen to me, like, what's the point, but if you don't actually kind of put your marker out there and buy the ticket, like, it's your, you miss 100% of the shots, you don't take, you know, going really smashing out the cliches today. But it's so true.

Alyson Lex 18:17
We started off with one so it works out really well.

Jennie Wright 18:20
They were saying was a theme or like the theme.

Robin Waite 18:22
But what it comes down to those you have to create opportunity for yourself. And opportunity is it's twofold. So one, you have the affirmation to Think and Grow Rich, well, you have those negative thoughts, right, I'm going to I'm going to start to reprocess, reprogram those and say, actually, has somebody else done this before me. So if for example, as a business owner, you're maybe just starting out, and maybe things are a bit of a struggle, and you've struggled financially up to this point. And your goal is to hit six figures, right? Has anybody else run a six figure business before in the past? Yeah, tons of people have. So it's a very high chance that you can too, if if you don't then back that up. And so the second part of this is, if you just think, Oh, I'm going to do a get $100,000 a year business and then don't do any of the work to actually achieve that you don't go to networking meetings, you don't charge people enough. You know, you you don't get out there and sell because you don't want to be too pushy. And so you just wait passively for things to happen to you. You're going to struggle and it will affirm reaffirm what you've learned in the past, but this is where you have to just step outside of your comfort zone a little bit. And I mean, this is what being fearless is all about in my eyes. It's not about being reckless doing like dumb stuff. It this is about those little things that you are a bit afraid of. You need to feel those things ever slightly less in order to achieve your goals. You know, which could be going up and standing up in a room full of 100 other business owners and giving you 62nd pitch. That's that's your that's the Small Business equivalent of buying a lottery ticket. Like put yourself on the map. It could be Eat that when somebody asks you how much you confidently say to them, it's this much, you know, and at a value which is going to economically like stack up for your business, rather than what most people do when they when they get asked how much is like they retreat like Gollum like well, it's probably like self encouraging, you know, we don't want that we want people to really recognize the value which they're bringing to the world. And again, the thing is like, when, you know, the big thing about sales, like people, people completely get sales wrong, okay. And again, it's linked to our own internal value system, it's linked to how we associate with money. In sales, everybody thinks that the goal is to go and collect clients, right, and get as many yeses as we possibly can. It's rubbish. It's like part of the process. It's a qualification process. qualifying people are a good fit in and people are a bad fit out. There are such things as bad clients. But I mean, and that's like making business like very black and white. Okay, and taking the human being element out of it for a second like that. That's business. Now, if we can actually be a spectator to that and see that as being part of the process, when a clients or prospective client says no, they're not saying, No, I don't like you. What they're saying is, no, I don't think this is for me. Right? It's so it's not personal. We just got to start, we take it personally differently. Yeah,

Jennie Wright 21:26
people take it. So personally, and I know them the last time that you were on the podcast, we talked about raising our prices, and doing the pricing thing with confidence. And that was a conversation that I found really interesting. And I kind of want to touch on that a little bit. Everybody can go and listen to episode, I think it was what 124? To hear Yeah, 124 to get more of what Robin was saying about raising prices, which I thought was great. But I want to touch on this a little bit. Because one of the things, especially in this space that we're in, is we do have a bit of that confirmation bias when it comes to our own pricing systems. Right? So if we do a sales call or something, and the person says, yeah, no, I don't want to work with you, or I can't work with you right now, because of the price. People do take, it's here, you know, they take it personally. And it's hard not to one of the skills that I developed as a salesperson. Because I did that before I did this was I developed my own little reset button. It was almost like the the I don't know if you guys have like the staples, the big red staples, reset button, right? So it was kind of like the big red staples, reset button. And after a sales call, because I'd have to do 40 or 50 of them in a day. Every time I got to know I hit the reset button. Because if not by the end of like my mood from the beginning of the day versus the end of the day was completely different. My energy was different the way I talk different because if five people said no to me, the sixth person, I would be like, Hey, do you still want my thing? Do you want my thing you want to buy my thing? You probably don't want to buy my thing, right? Like you don't want this or I'm pretty sure you're gonna say no anyways, but I'm just gonna try. And we would look, I mean, it would you'd literally convince people out of saying, yes, it's crazy. I think my question that I want to bring back to this is how do we how do we look at the money mindset piece, so that we can raise our prices confidently without feeling like, like, we're doing something wrong or without feeling like it's authentic. You know, how do we how do we do that without cringing? Yeah, well, it's

Robin Waite 23:25
a great question. Um, it's, it's for me, it's about like getting yourself out, like putting yourself out of the picture, like getting over yourself basically, like, because because it's very ego driven, right? When we take things personally, it's driven by our ego, oh, God, they don't like me. And I got handed a very, it was a it was a different lesson. But it was a very interesting lesson for me quite early on in my coaching, sort of days when I was growing my practice. And I don't know why I just completely took the filter off with this guy, because I thought things were going well, I think he was like, really positive on the call. And then he said at the end of the call, like a very affirmative, no. And I just completely, like just took myself out of the picture. Because I was like, I want I really want to understand what's going on here. So I asked him three very pointy questions at the end of it based around why he'd said no. So I said, Well, do you think I can get the result for you? Which I've promised you? And he's like, yes, absolutely. And I said, Well, do you think then that it's going to be good value for money at the price which I've quoted for you? Yeah. 100%. And I'm confused at this point, thinking, why on earth has this guy said no. And I don't know what I just blurted out. So I just said, Have I done something to offend you? Like, do you not like me? And he went, I hate to say it, but he said, I think I'm gonna really struggle to work with you. I was like, Wow, thank you for your honesty. Like, and do you mind me asking why? And he said, I have a bit of a potty mouth and he's like, he's very heavy, like very Christian. And I have massive respect. You know, he just said, If you I'm going to be rude mortified it affects our entire coaching session if you drop an F bomb or or, you know, something like that, during the coaching session, he said to a point where if you did that in month two, and he said, and he said, I know you're not doing it in a nasty way. But if you did that in month two that would affect the rest of our coaching together. And I was like, Cool. I'm really massively appreciate the feedback on that. And, you know, again, that feedback is massively useful. And I realized then at that moment, it wasn't personal. It just wasn't a good fit for him. And great, perfect. And I think sometimes we just get really caught up in our own little worlds, with our own little belief systems like business for me is like you have I think I maybe talked about this in a previous episode. But you have, you know, Alyson or Jennie over here and what's going on in Alyson and Jenny's world or Robbins world and then over here, you then have your business, okay? Most people, they think that the two are industry inextricably linked, they think that they are one when you are a small business owner, right. And so it's very hard to extract your ego out of it. But look, if you have a bit of a wobble, what's going on there, your business is having a wobble too. So you lack like, you lack control in your business. But again, that affirms what you're saying about, oh, my life is wobbly, I don't get enough, you separate the two out and you're having you can have as be as wobbly as you like over here and have all sorts of shit going on, right? But over here, your business needs you to be solid. You know, your business can be solid as a rock. It's it's unaffected. It has processes and systems, it needs you to ask for good money. When you sell your product or service to somebody. It needs to make profit each and every year in order for it to continue. You can have your wobbles and then when you feel insulted. Right, let's go let's get back into it again. And I think people just don't separate, they don't come part mentalize enough, I'm going to make a very possibly a broad generalization here, which I hope doesn't offend anybody. But I think men are actually much better at compartmentalizing, we're very good at like taking that thing out, like the business out of the box. Dealing with that for a bit, we put that back in. And then it's like, right, I'm going to be dad, I think women possibly struggle with the wobbles a little bit and they're too close a little bit, and tend to be affected more so about sort of the sort of the interpersonal, if somebody says no, I think there's a lot more I work with, by the way, a lot of 70% of my clients are female. So I see this all the time. And I'm forever reminding them just you know, it's not personal. It's just business like, you know, come on, let's get on with it.

Alyson Lex 27:29
Yeah, a couple of episodes ago, we had Fabian Fredrickson on and she talked about the masculine and the feminine. And we tend to find that men are more masculine, or those who identify as men are more masculine, and vice versa for those that identify for women. But we all have that in us. And so the compartmentalization and the, the, that part of stuff that you're talking about, I totally lost my words. But that is a more masculine energy. And it is a more feminine energy to be the nurturing. And we all have both, it's just we have to lean into and so that, I think listening to that episode, and then coming to listen to what you're saying, or vice versa. Work with these two in conjunction because I think you can really learn to lean into your masculine or your feminine, depending on what your business needs from you. I really liked that wobble, for those of you listen to he really wobbled his arms, and it was a good visual demonstration as well. Yeah,

Robin Waite 28:33
I should add, like, I don't mean any of what I just said in a negative way at all, I think this is about Listen, this is about accepting what makes you you and unique and understanding like, again, seeing the positive sides of like your personality, you know, and starting to reprogram it more in that way so that you're not stuck in the past with those negative core beliefs that you've kind of got, you know, you've ended up with inherited from your parents.

Jennie Wright 28:57
Nobody's gonna think oh, well, at least I'm gonna say this. We Allison and I already know, just based on getting to know you that you would never say something like that with the intent to offend anybody. That's just not your personality. So you know, don't worry, I think we're just we're just talking dynamics. And I think that's important.

Alyson Lex 29:13
And adding that in as a resource because it is that energy and I thought it could be helpful for our listeners to have another reference.

Jennie Wright 29:20
Yeah, Agreed. Agreed. So I'm trying to wrap this up a little bit because I also want I can keep talking to you and talking to you and talking to you. But eventually we have to kind of like wrap things up here. But in looking at to wrap these this thing up, what would you tell people is the best way they can sort of change or update or look into their money mindset or the myths around money mindset that will help them create a more positive outlook.

Robin Waite 29:50
So I the first thing is really like when when those thoughts do come up or words that you find yourself saying just in the moment about that it may be negative ly attached to them. and eat. First of all, don't beat yourself up. Like it's perfectly normal to have those thoughts and where, where I would love the listeners to get to as to a point whereby they just catch those thoughts as they happen and sit with them for a moment or two and just just do a bit of introspection around like war. Where did that thought come from? Even? How powerful was that thought? What? What was my? Because quite often again, we have thoughts on that, then we have knee jerk reactions to that. So what what was, what was my urge? What did I want to do when I had that thought? Or what was going on? What my, what were the circumstances going on around me? And then he can sort of look at maybe like, Why did I have that thought? What was it in my past that I saw? So it's like catching it and spending some time getting to know that thought is actually massively helpful. So just slow the thought process down a little bit. And then, and then it's just a matter of like, beyond that it's a matter of like war. How could I rephrase, reframe that thought in a more positive light? Yeah, so it could be well, like, I remember having conversations with my my girls, you know, they're off on some holidays now at the moment, and one of them was just like, she was really having a dynamic between these two, we're in a, like a natural history museum. And she was torn between two crystals that she wanted to buy. And it was her money, and I and I said, You've got five pounds on your or five pound 50 on your card. She's six, I said, and they were five pounds each, I said, you can only afford one, you need to choose which one and she was having this massive dilemma. And I immediately I had these really like deep, you know, emotional feelings myself, because I always I had to make these choices when I was younger as well. And I said, I just said to listen, what do you want to get out? What do you want from the crystals? And she's like, well, I just liked them. They're pretty, but but actually, Daddy, I think, you know, if I buy them not only gonna do anything for me, I was like, Cool. How do you want to feel like, what do you want to do? And she said, Well, she likes games. So she's like, I'd like some kind of a game. And we found these other crystals that were in modeling clay. So she had to dig them out. And like, and that was like half the price as well. And it was just like, so then that little conversation there. It was just like rather than again, me as a dad, but I didn't want to project I tried to help them make an informed decision. And for it not to be about necessarily money, but more so about value. And what the what was the in terms of reframing this dilemma that she was in? How could she come out of it with some kind of a positive way of, of seeing and thinking about that scenario. And for it not to have been overwhelming and she came, she was so happy when she left that. And I just wish sometimes as grownups, we could find that no child, allow ourselves to have that dilemma or almost push ourselves to the point of tears, but then come away from it with like a really positive like reframe.

Alyson Lex 32:55
I think a lot of what kids do is really, really smart. I really, I watch my kid grow up. And the way that he sees and interacts with the world is is amazing. And if we can all just work to get more like that, I think will be a little bit better. But until we get to that point, I'm sure you have some resources that can help us out. So where can our listeners connect with you?

Robin Waite 33:23
Yeah, absolutely. So I'm on social media I've even made it onto tick tock Now believe it or not, so you can just go and google me Robin weight weights with an E on the end of it. Or I talk about money mindset and pricing in my book, take your shots. So it's actually had a makeover, but I've also got some signed copies of the blue one available for people if they want to get hold of a copy. So the link for that is fearless dot biz forward slash T YT. S for take your shot lowercase. And I will happily sign a copy of take a shot marched down to the post office and personally posted out to whoever requested a copy of that. And you

Jennie Wright 33:58
have because Alison and I both have one on our bookshelves and it is very, very good. Definitely worth the read. Robin, it's always a pleasure having you on the podcast we so enjoy talking to you and being you know, knowing you as a person and understanding this has been very helpful for Alison and I, we've had a couple of conversations after you know, our podcast together, where Allison and I kind of like dive into the money mindset thing a little bit more. And we talk about the pricing thing. And you know, it's been a whole it's a whole journey. And it's a constant journey as an entrepreneur. So we really appreciate everything that you've been sharing and your time. You're just one of those people that we really enjoy having around. So thank you so much. Oh,

Robin Waite 34:36
it's an absolute pleasure. Thank you, Alison. Thank you, Jennie. Appreciate it.

Jennie Wright 34:39
Absolutely. And if you want to hear more about what Robin is up to you, please do find him especially now on Tik Tok on all the social channels. You can find them everywhere. And he's very responsive if you message him so go and do that. He'll send you a signed copy of his book which I think is super cool. And you can find everything about what Robin was talking about today. At system to for slash 165 That's that episodes number and also system to forward slash 124 which is the first episode we had with Robin so go and check those out thanks so much for listening everybody we really appreciate you and we'll be back again soon take care



Episode 164 – Real Talk About Numbers, Scale, and What It’s REALLY Like To Grow a Business with Tara Newman

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