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There are approximately a billion resources on how to build a content marketing strategy. And to be fair… some of them are great!

But as you’ll discover when you listen to this episode… we are not a fan of EVERYTHING that’s put out there in regard to content… especially when it comes to the shiny, new strategies that steal your focus and don’t give you the results you want.

These are our hot takes.

AI Transcription that we use (and L-O-V-E) – use this link to get a free month of Premium benefits

Want to hear about how to create headlines that AREN’T super click-baity? Check out one of our original episodes, Episode 5

Check out the entire library of organic promotion episodes here.

Alyson Lex 0:04
When it comes to your content marketing, like we know, this is a big deal. We know this is everybody talks about your content marketing, what kind of content are you creating? What's your content strategy, your content starts your funnel. And it's maybe a little annoying, but it's overwhelming. And there's a lot of pressure on it. And a lot of people out there saying that you must do it this way, or it's going to be wrong. And so Jenny, and I wanted to do some hot takes today to introduce this new little mini series we're doing, which we're calling our content series. And we're going to do some hot takes today. And then over the next few weeks, some amazing experts are going to come in and share some of their best strategies to help you put together your content plan designed for you, and unique to your business. So let's talk about content. Jenny,

Jennie Wright 1:05
I will get on my high horse for a second, because you said hot takes which activates my high horse. And when I think about this, I think that there's there is a fallacy out there of we have to keep generating a new brand new different content strategy, because it has to sound exciting and fun and interesting. And they have the shelf life of the latest tic toc trend. And that really bothers me because the the stayed more maybe boring, maybe, you know, things that were just like, Oh, we've been doing this for 1012 years, those still work. And I think that they're not given enough. Now not given enough stature in the content strategy that people develop. So sure, you can do the cool, fun, latest trend if you want to, but there are content strategies that have worked. And they continue to work. And they continue to work because there's a foundational part of them. That just makes sense. And those, we're gonna talk about those. So I love these. These are like, you know, blogging, blogging still makes sense blogging as a content strategy still works. You have a ton of blogging sites out there still, which still have a lot of traffic. And then you look at something like substack. Right. So that's a if everybody knows what substack is, that's for newsletters, and controversy aside, because there is some controversy around substack right now. And if you go and look it up, you'll see what that is. But news lettering is still a big thing. In different areas. It may not be like the biggest thing and the areas that Alison an ideal in. But it's still big for things like authors and artists and startups, things like that. And hubs stack and all those things. substack all the hubs stack that I say hub stack, HubSpot,

Alyson Lex 3:02
you did you did say hub stack, and I thought it was a new thing that I was gonna have to google much like they just googled substack controversy.

Jennie Wright 3:08
Oh, did you look it up?

Alyson Lex 3:10
I'm working on it. But I'm trying to also be present here. Okay,

Jennie Wright 3:14
not squirrel. So what do you think about blogging and newsletters? Which sound? Ancient eyestay they still work?

Alyson Lex 3:23
I think some of the struggle that people have with them is they sound hard. They sound boring, long form blog content, I have to teach everything I have to XYZ. And so we think it's so much easier to create a three minute video than to create 1000 word blog post. So why don't I just do that plus, and I speak from someone who understands completely, we get that instant dopamine hit when people hit the heart button on our videos, or they comment or they interact or we see our view count go up and that dopamine hit is a addictive ask me how I know. But the thing is, and I think what a lot of people don't think about is okay, so I'm on Tik Tok a lot. It's my zone out method of choice. And sometimes there's a creator on there and I want to learn a little bit more. I want to find out more about them. And the only place that I have to do that is their Instagram, which by the way is still more of this short form content. There is no place for me to become immersed. And I think that that's something really important that we're missing. Not everybody's going to want to be immersed. But guess who does want to your buyers, your hot prospects, your best leads. They want to be in your world and surrounded by your knowledge and they want to be immersed in you. And they're going to want to go to your blog. for that, or even your YouTube, your longer form content. And, you know, I know I just mentioned YouTube but I want to put a pin in that for a second and go back to the blog because I was on Tik Tok this morning while I was avoiding getting ready for work. And there was a video that showed up on my for you page. And it was a woman and she was crying because she had been on Tik Tok almost since the beginning. But she had too many community violations. She didn't understand why. And her primary account was permanently banned. And she lost her followers. She lost her content, she lost her history. And judging from the expression on this woman's face, she maybe felt a little bit like she lost her identity. Because it was so closely tied to a platform that she didn't own. And so if your content strategy is focused only on platforms that you don't own. What are you doing?

Jennie Wright 6:12
There's, I get that and I get the dopamine hit piece. I'm not as I'm not as dopamine driven as maybe some people. But I have fallen down. I know. Yes. It was really nice.

Alyson Lex 6:26
You were I admitted. I am dope. I like that dopamine driven?

Jennie Wright 6:29
Yes, yeah, I was dopamine driven. And that's cool. But I do love going down the rabbit hole. So if I see something cool, and I was watching a documentary yesterday, and the documentary kept referencing really cool tidbits. So little tidbits about what the documentary about, by the way, the documentary was all about the Bruce Peninsula. It's this really cool place in, in Ontario where I live. It's very neat. And it kept putting up these really cool little tidbits like these little factoids. And then I would look up the factoid while I was like checking it out. And then I found somebody's website, where they had written all these blogs about their travels, of going around this Bruce peninsula, and they're camping and family and things of that nature. I was really pulled into the storyline of that content, because it created this really neat story. So I just, you know, I think there's a place for blogging, I think there's a place for newsletters, and I think that we have to look and we have to look beyond that dopamine driven idea. And we have to look at the long game. So blogging creates the long game, it's that piece of content that's out there forever in a day that people will find later on. And if you're good at it, then you can make it almost timeless, right, and proper tagging and things like that. Newsletters also has a place. I mean, my partner has he's on a newsletter that he religiously checks, almost like all the time, and it's a Seth Godin one. And, you know, that's really cool thing. There's another one called prof profit G or prof Gala, Professor Galloway, he has a newsletter. And that thing is really, really cool. So, news authoring works for certain things. And I really liked that. But the other thing that I think is incredibly important, as a content strategy is podcasting. And Allison and I have had this podcast now. We're currently we're in season three, I always think it's season two, we're developing season four, and I still think it's season two. But we're working on this and having this content built out. And at the time of this recording, we have officially officially done 167 episodes. But if you look at all the extra episodes because Alison threw us on a content crazy caravan of let's create every piece of content we can in the world with these extra podcast episodes are probably closer to like, I don't know, 250, something like that. Maybe more. But the the effect of creating this content has had a direct and translatable impact on us as business people, business women, as well as on our businesses. So it creates like creating content, even for the long the long game, right. So the, you know, the podcasting and things like that. It allows people to go back and it creates that credibility. So you can go back and go, oh, this person has been podcasting for X amount of years or has this many episodes, wow, they it creates instant credibility, or wow, this person has been blogging since 2011. And has, you know, over 1000 blogs, wow, create instant credibility. You know, this person has a newsletter. It's been around since 2012. And you know, they've got so many subscribers. Yeah, that's credibility. But the elevation piece with creating content is something that I think is also not talked about enough. I think personally, podcasting and everything else that we've done in terms of content strategy has allowed Allison and I to formulate our opinions and our Thoughts on certain topics and areas. It's allowed us to create content that we think matters to our audience, which then translates into people listening, watching or interacting with our content. And then seeing as the experts in the fields of that, whatever we talked about, it's, for me, it's translated into speaking opportunities, I get asked to be on more speaking opportunities as a result of having the podcast, the blog, and things like that. And I think, and this is my own personal opinion that it's elevated me as a businesswoman.

Alyson Lex 10:42
So I did some quick math. And we have, as of this episode that we're recording right now, we will have 263 published podcast episodes, that includes full length episodes, our quick tips, our bonuses, and our trailer, so maybe we'll call it 262. But that's still pretty impressive. And you're right, that adds a ton of credibility, because you're, we're committed to something. But one thing that it also does, and you may have mentioned this while I was mapping, is it. Like, if if we can say to somebody, yeah, I have 262 podcast episodes published, their first thought is probably, oh, that person knows a lot. And you, like I said, You made might have said that while I was scrolled away, having to figure out how many guys is

Jennie Wright 11:36
directly I think, I think you're saying it more directly than I did. I just said, it kind of creates that credibility piece. But you're talking about the fact that it actually means that you know, a lot.

Alyson Lex 11:44
If you can talk about a lot, How much must you know?

Jennie Wright 11:48
Or how much how much you'd be able to be as about I don't know, I mean, 262 episodes of God knows what?

Alyson Lex 11:55
Well, and I remember, we had a conversation. It could have been weeks, it could have been months ago at this point. I don't really recall. But I was, I was saying to you, like, we can't do that episode. We already did it. We already talked about that. And what did I say? You said, Yeah, but not from this angle? Yeah. We didn't talk about it like this. And so that, I think is another big myth that keeps people from creating or feeling good about any kind of content strategies, they feel like they have to always be doing something brand spanking new that's never been done in the world before ever imposed is impossible.

Jennie Wright 12:40
And also, what happens with your audience, Allison, you know, I'm gonna you know, what I'm gonna say? They haven't seen all your stuff. That's right.

Alyson Lex 12:49
They haven't. I was like, I don't know what you're gonna say, my dude or hat is in the other room. But yeah, they haven't seen it all they haven't heard at all.

Jennie Wright 12:59
And most likely, people aren't going to go back to your origin episodes, your origin blogs, necessarily, they're not necessarily going to read the first dozen, chances are, they're not going to see it. So when I was doing that crazy Facebook Live thing that I was on. I know, it's insane. I have 86 Facebook Live episodes that I found. Anyways, I you know, I kept repeating the same content from a different theme, or from a different point of view, because the same questions keep coming up, they just get phrased a little bit differently. I find so and the same people struggle with the same problem. You actually we'll never run out of things to say if you're actually listening to your audience and the problem that your audience is explaining. And if you ever run into a content, development, strategy issues, just go into the places where your people are playing online, and see what complaints and questions and issues that they're bringing up. You've got fodder for days. Just absolutely. Like I mean, Alison's always screenshotting stuff. There's a Facebook group that we're both in about a topic that we're both interested in. And she'll screenshot me stuff going, oh, you should do you should do a thing on that. Or, oh, we need to do a podcast about that. So we do this to each other all the time. Because those areas that your customers hanging out in and asking those questions, they might get a couple answers on that post. But they are not the only person with that question. It's just the fact that you saw it in a Facebook group or it was posted somewhere. So grabbing that, and converting that into a piece of content is great. The other thing that Allison is going to tell you and I'm going to say it because I do have my mind made her hat in the room and I'm wearing it is that she'll always tell you that. Yeah, you can have that set. She's got a sad face.

Alyson Lex 14:41
No, I'm very curious about what you're going to say.

Jennie Wright 14:44
To make it easier to develop the content. There are ways there are a couple of ways that Allison always teach us to do it and one of them is just to talk it out. So we have these amazing abilities to record ourselves with Zoom, rev, you know, otter.ai all these things and you can record your thoughts and then have it transcribed later. So one of the best things that I did was the Facebook Lives that I did, Allison went into my facebook page account, and she downloaded them all. She put them in a folder, and then she threw them into otter.ai, which transcribe them. So now I had all of these Facebook Lives with somewhat okay language, but a really good idea. And then we looked at getting those put into a turning into a blog post, it's a lot easier to create a blog post from something that's already created as potentially an outline than starting from scratch. So that is, you know, if you're, if you're listening to this, and you're like, but Jenny, like, God, you're you're gonna make me do more work. And you're I hate you. You're so annoying. Yes, I am. And yes, I will. But I can tell you how to make it easier by doing things like this.

Alyson Lex 15:49
That is where you hear all of those create 40 pieces of content in an hour a day. Oh, record this, transcribe that, cut it into this. We're not saying do all that. No. But if you struggle to write a blog post, but you can get on a video and talk for 10 minutes. I'm gonna have to look up how many words people say in 10 minutes, but it's about 130 words a minute. So 130 times 10 is 1300. You figure 300 for editing, you now have 1000 word blog post,

Jennie Wright 16:27
which is great on, done, done and done. Add a couple of backlinks

Alyson Lex 16:30
which you never go. Alright, so one, Jenny mentioned otter, and one thing I want to mention is that we do have a link for that, I'll put it in the resources on the show notes page at system to thrive.com. And it is transparency is our affiliate link, but we pay for it. So we don't actually get anything out of it. We get extra free minutes added to a bunch of minutes. We don't use anyway. But it will get you a free month of some premium benefits. So head to system to thrive.com/transcribe for otter.ai. We love it. It's the best resource out there. It does help with your content creation. I also work transcribe my podcast guest interviews. Actually, anything I record, I transcribe. Because you never know, I create content like crazy. I just don't use it. Well, well,

Jennie Wright 17:27
yes, you do, actually. And don't don't knock yourself on that Ellison because you're actually getting better at it. So working on it, it's going to talk about my friend that way. Okay,

Alyson Lex 17:36
I'm being transparent, because I don't want everybody to think that everybody has all of their s together.

Jennie Wright 17:42
Well, none of us have all of our eggs together. And the ones that say you do are lying, which is what brings me to the next point that I want to talk about, which is what we hate and love about the content that's out there the content trends that we're seeing. So there is a there is a group of people that are preying on the brand new entrepreneurs, the brand spanking people coming in teaching them content strategies that Allison and I will literally screenshot to each other with a ton of words that you know, shouldn't be said and popular settings. Oh my

Alyson Lex 18:19
gosh, we totally do. We are scalars Yes, we are messenger.

Jennie Wright 18:23
And the love hate relationship is we don't love anything about it. We just hate it. And these are things like promos in the DMS sending somebody a friend request. And then you know, sending them a DM like, Hey, I have this Facebook group or I posted this blog post in the you know, in my Facebook group and come check it out. And I mean, I know it's a DM and it's not necessarily a content strategy, but the content strategy is trying to get you to their content. And it's spammy and nobody really likes it. Or Allison's favorite when somebody tries to pitch her to join their register for their thing. That's a content strategy from DMS, right.

Alyson Lex 19:08
i Okay, so I got a friend request, like two days ago, and I checked it out and she's a coach. So I accept it because I always accept people who could be potential leads and I checked it out, but she is an emotional eating coach. And if you guys have seen pictures of me, you know that I am not a skinny lady. I'm fine with it. My relationship with my body is my relationship with my body. But I know that pitch is coming. I've been pitched on healing my vision because I wear glasses. I have been pitched on that one ways, crazy programs. Oh my gosh, that was so crazy. I have been pitched on weight loss programs. And I will call these people I hate it. Do not pitch me based on something you assume About me, by the way that I look

Jennie Wright 20:02
at the terrible content strategy, by the way, terrible content strategy. And the other. Don't

Alyson Lex 20:08
go, Oh, I just got real mad.

Jennie Wright 20:12
That's because it's really, it's, it's damaging it. It feels very predatory. It was predatory. And it's offensive. And it's predatory. And

Alyson Lex 20:21
it's I was getting there. And if I was not as secure in myself as I am, which I have not always been, I could be taken by this.

Jennie Wright 20:33
Dude, I have been taken by this, it has pissed me off, it has upset me. And I'm a fully fledged human being point, you know? Are your whole human the whole human? Can you imagine? Yeah. Every year, get older with it. Okay. So there's a ton of context, right? Isn't we're not the only ones that we hate the other ones that we hate, what's one of the ones that you hate?

Alyson Lex 20:56
I got an email from a pretty well known educator in our space. And it was like, here are the 10 Simple Steps to blah, blah, blah. You know exactly which one I'm talking about, because I saw the look on your face. And I read that email.

Jennie Wright 21:14
But it was even worse than that. It was the 10 simple steps. So that you can achieve ABC XYZ. And then right below it was a testimonial that said, I use so and so's method. And I made $260,000 with one email.

Alyson Lex 21:28
So the 10 Simple steps where you know, step one was actually step one, step two was actually step two. And then Step Five was like, like hidden, hiding the real effort. And it was like a lot of work has to go into this part. It was let's pretend it was, you know, how to have a nail salon business, right? So step one is get your nail salon license. And step two is learn how to do nails. Step five is you know, find a building rented, open it, get customers and hire people, like they hid all of the work into one step in order to make it feel easier than it is. And that is one is so gross. But to like that's not helpful. That doesn't help your people.

Jennie Wright 22:24
What doesn't but doesn't, because it doesn't explain the actual work that's involved.

Alyson Lex 22:30
Well, it makes a big promise about what they're going to discover in the content. And then it absolutely does not deliver. So one of the things that is, has been really popular is the click baby stuff. And it doesn't deliver. And I know way back in, oh my gosh, I'm going way back episode five, we talked about these headlines, these clickbait headlines. And the only way you should be using click Beatty stuff is if you deliver. If I'm going to tell you, I'm going to give you my three step secret to making perfect eggs without burning every single time. And then I only give you steps one and two. That's not okay. But if I give you three steps, and they actually are perfect, and you can do it easily, then that's not click Beatty.

Jennie Wright 23:21
And if they make you K to give it away, if they make you do step one and step two, and then have to pay for step three.

Alyson Lex 23:28
That yes, no.

Jennie Wright 23:30
The other one is the is the bro douchey content strategies.

Alyson Lex 23:36
Oh the check me out at the gym. I'm gonna buy this new expensive car.

Jennie Wright 23:42
It's the it's the light. It's a fake lifestyle,

Alyson Lex 23:46
the fake lifestyle. Right, so

Jennie Wright 23:48
you know me with my for $250,000 cars and my mansion, which by the way I rented for an Airbnb for a cup, you know, for half a day to do this. So the fake lifestyle, the vacant, you know, authenticity, which was really popular, by the way in 2019. And a little bit earlier, it's faded a little bit. But the people people keeps trying to keep trying to resurrect it.

Alyson Lex 24:11
Well, and I think too, it comes in different versions. So I don't want to just call out the bro douchey stuff. But what about the Super moms who have the perfectly clean home who love playing with their kids who cook home cooked meals every night? And who were a size four?

Jennie Wright 24:29
Actually, I just saw there was a tech talk the other day that I just saw where a content creator who who talks about that. She was showing her dining room her dining room was like where she was doing like a whole series. And she said okay, and here's and she pans her camera and she's like and here's the rest of it, and the place is a disaster because she made her you know she made her dining room look like it was in home and garden. But the rest of the place was what a typical family home would look like with stuff happening in it. Just like, you know, don't believe, basically, it's Don't believe the hype. But what I would start what I struggle with and the things that you and I both hate, there is one thing that kind of, like feeds through them. And that is, is that it takes advantage of people who are who don't know, necessarily and think they have to live up one to that image or to to that thing, or they can get it to if only they do this, and that is a content strategy. And it drives me nuts.

Alyson Lex 25:29
And, you know, I know that we're kind of blurring the line between content and sales here. But let's face it, content marketing is still marketing. So it all works together. And what you put out there, as yourself, as your brand as your, your persona is part of your content, how you show up, what you allow people to believe about you matters. And that's why you know, I'm a genuine are both very transparent, like, No, we don't have it all together. We're very good. All right, we both both individually run successful six figure businesses. Alright, so we're not, you know, amateurs hear

Jennie Wright 26:13
no, and we and there's no, we're not amateurs. And I just went for a giggle, to the Googles. And I looked at here, what is content marketing, I wanted to see what was the top thing. And some of the top stuff that comes up is blog posts, white papers, ebooks, customer success stories, case studies, product content and guides Resource Center's total that is in testimonials. That is the that is the foundational that is the basis of really good content, because those are all long strategies. All every single one of those has a long gated shelf life. And it allows people to find that it also allows if you know, Tik Tok and Instagram and Facebook aside, but it allows the Google algorithm to, you know, to find it properly. I'm missing the right word not tagged but it's something else. I can't think of the word array down. But it's the you know, where it like not scrapes, but it looks through the information and properly puts it up on Google. There's a word there. Everybody's screaming at who's listening to this, and I just can't remember neither

Alyson Lex 27:20
of us can think of it but whatever. Um, right. Yeah. Yeah. Now I have to think of this word. Okay. Yeah. And so those are the foundational pieces. And then your social content is on top of that. Your Podcast content is on top of that, your sales content, your email content, all of that is on top of that, to create that full content, and marketing strategy. So maybe let's change it from content marketing, to content and marketing, to recognize that it's bigger than social media, it's bigger than blog posts.

Jennie Wright 28:02
It's, it's important. It is important, and that's why we created this series. So we've got this content marketing series that we're working on. So at the time that we're recording this, we've got some people in place, and we're gonna be talking about some cool stuff, right? So we're going to be we're going to be looking at how do you like talking about keywords? Right, so we've got Laureen ball in this in this particular series, she's talking about keywords in SEO. And in a way that actually I think, is really, really helpful. So that's really,

Alyson Lex 28:32
I love her take on it. So we're also Yeah, we're gonna have Bree Williams back, we love her. We are going to talk about creating your content for stage which can also be used for videos and blogs, and your signature talks point of view and talks.

Jennie Wright 28:52
We also have Anthony Anthony. So Anthony chanson. With he's going to be on he's going to be talking about using case studies. So he's got a really cool way of talking about and creating case studies that you can use for the long term and case studies are great. They're such a good content strategy, not only do they get that social proof, and they teach people a little bit about what you do and how you do that. But they also make a good case. Funny enough for the sale, right? So it's that social proof of Wow, you did it for so and so you could probably do it for me too. And it shows people the depth and breadth of what you can do. Case studies, I think are really under utilized. Content Strategy, and people's overall content plan.

Alyson Lex 29:36
And we're also going to have Keith Mont again, who is going to talk about email marketing. And we really love his point of view because he has done a lot of it for a lot of different people from regular businesses all the way up to some really big household brands. So we get to kind of dig in and find out everything he's learned from all of his experience with that

Jennie Wright 30:00
Alright, so before we write series it is going to be, but before we wrap it up, and we'll let you go and listen to the rest of them, is we want to talk about the stuff that we love. And we're going to wrap with the stuff that we love. So, Allison, what's your favorite content strategy that you love?

Alyson Lex 30:15
I love the step by step. Here's how you XYZ. And it doesn't have to be a through z, it can be ABC. Here's how you get from where you are to where you want to be. How do you propagate a pathos?

Jennie Wright 30:38
Yes, I want the one. I don't want the 15 step strategy. I want the one thing like how can I grow? I'm pointing behind me, how can I propagate my pathos in a in a jar? My mason jar back there? Because I have that everywhere?

Alyson Lex 30:53
That micro I'm going to answer that one that

Jennie Wright 30:56
micro answer question. I love that. Those are great content strategies I I love really well written stories like it the customer journey stories like the customer success story. I love there's a there's a bunch of podcasts out there that I listened to that are all about. One of them is called how I did this, I believe it's called and I'm so bad with names. But it is basically how people started from where they were the idea the inception of the idea how do they make it happen? Things like that. So if for me, it's podcasting, I love podcasting. But anything that tells a story is going to get my attention because I love that, that journey, the hero's journey, the you know, from rags to riches, those kinds of things. I like that authenticity, those kinds of things, that kind of a strategy really, really appeals to me. And then the other one, I will admit is I love a little bit of a Ah, I love a little bit of a not tear jerker, but something that connects to my emotional sign in marketing, like a little bit of those stories, like hey, you know what, I, I became an entrepreneur because of the struggles I had, or, you know, this was born out of desperation, and it turned into so a little bit of that story I love as well.

Alyson Lex 32:22
I am a big fan of actually what we talked about the showing the mess. The admitting where we have room to grow. I guess we could really kind of roll it all up into authenticity. But that word just feels really overused. Doesn't make it a bad word, though. It's not a bad word. I'm just trying to be a writer and come up with a new one, Jenny,

Jennie Wright 32:50
sorry, I'm not gonna fall into that game girlfriend, it is still think is the right word to use. I don't care if it's been overused personally. But I think authenticity is still a word that rings true. Because it does what it says it's going to do. And I like well, people

Alyson Lex 33:06
connecting with real people.

Jennie Wright 33:13
I like that too. And I think that's a great way to sort of wrap this up real people. So I mean, that's where you and I are just two people telling real stories. We are, you know, and creating that authenticity that our stuff is not always perfect. And we don't always have all the all of our s together. But we definitely enjoy creating the mess around the s to create the success. Who did you like that? All right, and on that note, we're gonna recommend that you go and check out the rest of this series. So this is episode 167. For the next 1234 episodes, we're talking about all of the different ways that we love content for creation, and content for growing your business. So go check those out. And make sure you're following us wherever it is that you do. listen to podcasts. Leave us a comment. Tell us what you think of the series. Tell us what you think of what we're creating, share some feedback with us. We actually read all of it, and we incorporate a ton of it into our future future episodes. So go ahead and do that. And Allison. This was supposed to be a completely different episode and I enjoyed creating it with you. It was kind of fun.

Alyson Lex 34:15
This was fun. And yeah, we'll see you next time.

Jennie Wright 34:19
Take care everybody.