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What We Talk About

If you have a podcast – or you’re thinking about it – and you’re NOT making money… then it’s time to change that.

There are at least EIGHT ways to generate revenue from your podcast (and yes, they’re all listed in this episode) but the biggie? Sponsorships.

Podcast Growth and Livestream Specialist Billy Thorpe is with us to talk about exactly what you can expect in regard to how much revenue you generate from your podcast… as well as how to get started. 

This is an episode you do NOT want to miss if you’re podcasting withOUT generating revenue.


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Billy’s Fishing Podcast – The Fishermans Post

Check out the entire library of organic promotion episodes here.

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
back in the heyday of clubhouse, I got to hang out in a room with this guy who really knew his stuff about podcasts. And we became friends. And they introduced him to Jennie and they became friends. And we have, we have gotten so much value from his just being in our lives, as well as his knowledge about how to monetize your podcast. And so we have asked him to be here today, Billy Thorpe is a podcast and live stream strategist. And he is the host of a podcast called Creating daily, which is very cool. And you should definitely check it out. But Billy, thanks for being here with us today and letting us pick your brain on the mic.

Billy Thorpe 0:52
Yeah, absolutely. Love it. Love what you guys do. I know you're helping your audience like crazy and trying to find the trying to find other people to come and help your audience too. So I love what you're doing and always, always here to help however I can. And thank goodness for clubhouse we made some really good friends.

Jennie Wright 1:07
And that was a really great, that's where I met you too. Cuz I remember going on to one of the ones where you were there. And I was like, Oh my gosh, and I remember distinctly messaging you on Instagram, thinking, hey, I think you'd be a really great expert for my Summit. And you're like, Yeah, I don't think I would be right now at least. That's honest, I take that. This is this is a cool topic. So we were just for transparency. Alison, Billy and I were talking off. Like before we hit record, we were talking about podcasting and monetization. And we wish we'd hit record way back when? Because we spent like 15 minutes just chit chatting about monetization. So talk to us about monetization. What? What can people do to monetize a podcast if they've never done it before?

Billy Thorpe 1:49
So first step to monetizing your podcast is knowing that you can way before the Guru's say you can. And I think this is what happened when I first got into podcasting, actually, sort of livestream show started it. People started watching like, like 1000 people every week, we like watch our show. And I was like, freaking out. I'm like, Oh, this is awesome. And then it turned into work. And then I was like, oh, there's a lot of work, like, how do we make some money? And so I started down this rabbit trail of like, trying to figure out like, how do I monetize? How do I make money with my show. And every, every podcast I listened to about monetization, every article, I read every blog, every video I watched was all like, you get 10,000 downloads an episode before you can make any money because you get to charge a small fee per 1000 downloads, blah, blah, blah, and I'm like, There's no way this is ever going to work out for me. So that was my first show. So I actually monetized it by selling it. So I sold my half to my co host, because we couldn't agree on how to monetize it. And so then I started another show, and I monetize that show through networking. So it was a show really just based on business. And I would talk to other business owners, and I have a screen printing promotions company at a time. So that was all just networking relationship. And then people go, Oh, you podcast full time. I'm like, Dude, I wish but I print t shirts and promotional items. And then I would they you know, it'd be a network. So then they'd be like, oh, man, well, you helped me out, you promote my business. Now. I mean, you know, help you out, promote your business. Then fast forward to the pandemic. All that went away, teach your business went away, because I helped nonprofits build product tables, big, big audiences, went to know audiences and Billy's business went to no business. And then I just had to retool and think, like, Okay, what am I going to do? And it was really in that moment of sitting at my desk for 30 days, 1000s and 1000s of dollars of canceled orders, that I just had to really be honest with myself and my family and say, What do you want to do man like now is the reset button, the world has hit the reset button. What do you want to do, and he grew up. And it was I want to make content. I'd been fooling around with content for a couple of years, but I didn't know how to make a living from it. And so I decided at that moment, like, I'm just going to do whatever I want. I'm going to break every rule, every blog, every article, every person who says, I need a certain amount of audience, I'm just not going to listen to him. And I'm gonna go out and I'm going to do something different. And so a friend of mine, and I started a fishing podcast. And we said, Okay, we're gonna do four episodes, and then we're gonna go pitch sponsors it. So that's what we did. We did four episodes, we had 400 Total downloads, which was still amazing, by the way, like 100 people listening to your shows like, oh, wow, this is amazing. So we realize like niche matters. So we niche down to the coast of North Carolina, saltwater, if it doesn't live in the salt. We don't talk about it in short offshore near shore, and we interview guides along the coast of North Carolina. And so I went out and basically started talking to sponsors and said, Look, I don't have a huge audience, but I have the right audience. And that was what really where this became a thing of mine for podcasters was you don't have to have the biggest audience, but you have to have a pure audience. So if I can go and say, Hey, sure, you can put a billboard up that no one looks at because they're all staring at their cell phone at the red light, and hope someone calls you. Or I have all these people that are your target audience listening to my voice who trust me know me, like me, and trust me, and after four weeks, but we'll continue to do that for the next X amount of years. And I think that was the moment where, you know, I had this epiphany, kind of like, Man, I don't have to have a ginormous following. I just have to have the right people in it, build this, this relationship, like be the middle person for this relationship between, you know, sponsor and listener, or sponsor and watcher. And so that was, that was really my first deal was a 10,000 plus dollar sponsorship deal, because we found the right sponsor for our show, and they've been with us for 115 episodes. So yeah, that was my first way of doing a couple of monetization things.

Alyson Lex 6:02
I was taking some notes because you're right, you don't need a huge audience if you have the right audience and I'm going to dive into what little I know about the world of fishing for a second, because it's not just that they're super niched in it's that they are and I say this with love, they are rabid. When it comes to purchasing fishing stuff, um, I said junk because but it's not junk. It's stuff. It's its hooks and its lines and its bones and its gear and its boxes. And it's, I don't know, that's all I got. I think I've fished once in my life. But so what if your audience isn't as rabid as fishers or golfers? I'm trying to think or dog people, you know, the ones I'm talking about? Right? Like they are they will buy anything if it's got their thing on it? What if your audience isn't like that? Can you still get away with that smaller audience?

Billy Thorpe 7:05
Yeah, absolutely. Well, I think the funny thing that you just said for somebody who hasn't started a podcast and is looking to start one, go drive around town and see what retail stores are around, because everything you just mentioned, fishing, golf, sports, whatever, like those all have retail shops. And so you know, if companies are putting the money in and the energy to build a store, then that's going to be a big enough niche for you to really target and go after. But I think it's, I think it's more like I said about the purity of the audience. And everyone's different. The so the podcast industry may not be the biggest industry, but I make money through sponsorships through it, because it's still valuable, because those people are still spending money, they're still using services, it's still an industry, it's still a market. So I think, you know, in the fishing world, I may just have a bigger scalability than some other podcasters. But I think that the purity of the audience still matters. And it's really knowing your audience not talking to so many creators that are like, Yeah, I want to make money on my cool. What's your podcast about? Oh, anything, man? Oh, if you got a story, I'll tell it and I'm like, Okay, well, that's cool. But who's it for? Like, who are you trying to inspire? Who are you trying to help? Who are you trying to serve? And they're like, everybody, no, my debts doesn't work. Like no business in the world that is successful serves everybody because it's just impossible. Like, it's just impossible. And it's cool to have multiple layers of revenue streams. But you got to figure out who that target is. And so I'm not, I think any of these targets are worse because I've monetized very small audiences through the knowledge of podcasting in spot, you know, sponsorship through podcasting, and live streaming services, all that kind of stuff. I've had those companies write me checks, because they understood like, yeah, you might not have 10,000 of those people. But the two 300 that you have are very valuable in those are, you know, if they transact and they're going to be a decent amount of revenue for our company, every single month, week, year, whatever that looks like. So So I think it's really about knowing your knowing your audience, and knowing the needs of that audience in matching the sponsor with that audience, I think this is the biggest mistake that I see. It really actually really annoying actually, if I'm gonna be honest, and listen to a true crime podcast I'm into it. Not that I mean, I guess what do you sell steak knives or something, but, but I'm into it. And also I was like, Oh, this Purple Mattress and then you're like, Okay, this is why this this took me completely out of the storyline. And so for our fishing show, we keep it in the fishing world. We keep it about what fishing is, you know, fishermen and anglers are interested in and I've had plenty of opportunity to sell, have sponsorship spots to stuff that just makes zero sense for our show. But I don't want it to be a deterrent. I want that content to come seamless. We follow and be a part of our episode. So yeah, it's knowing your audience and knowing those brands that can serve them really, really well. And I think the tighter that is, the longer that that relationship lasts.

Alyson Lex 10:12
I wanted to say just because I too am a true crime podcast junkie. Hashtag crime junkie, my favorite, but, um, like, you can solve that with copy. Right and how you promote it. And I know Jennie has something to say, as well. But how you promote it like, Okay, so we're selling a mattress, and it's a true crime podcast? Well, maybe listening to this podcast has kind of freaked you out a little bit. And crime junkie does a really good job with this, which is why I brought it up. Maybe it's freaked you out a little bit, and you're worried that you're not going to be able to sleep tonight. I don't have to worry because I've got my Purple Mattress. Like you can can write, you can connect a copywriter for a reason. But you can connect it and they do that with the Simply Safe right as crime junkies we know how important security is. That's why we do this simply safe home system. They didn't pay me for that I should have made them sponsor this episode. But so I think that I just wanted to bring that up because it hit my head. Because I think that's an important distinction to

Jennie Wright 11:22
agree with you, Allison, because that is there, you can create a connection, Allison and I can spin anything. We've done it like a zillion times. So I think it's about the story. And the way you connect it for sure. In terms of monetization, somebody else said like five minutes ago, I've been literally biting my tongue. Because I completely disagreed with her. And I was like, oh, yeah, how can I so wanted to jump in, but I was like, Nope, not gonna do it.

Alyson Lex 11:44
interrupt me anytime. Yeah, no, but you,

Jennie Wright 11:47
you were saying earlier, and I think it was to try and make a point that, you know, there's rabid fans in these niches that, you know, like anglers and etc. I disagree. In the fact that I think there's rabid fans in every single niche, every single niche, don't care what it is, I have a client that I spoke to this morning, she is a rabid fan. Anything that has to do with automation in our business, she buys everything to do with automation. I literally had to, like stop her this morning from buying something she doesn't need. Because she's like, Oh, but I heard so and so I heard Jenna so and so sad. I'm like, No, you do not need this thing. So there's, it's not that I completely disagree with you. I just think I want to make it broader that there are raving there are rabid fans of all of these niches that are rabid fans in our niche even that there's a way to monetize all of it. I like really what you said about not having to wait, which I agree with, you have to have 10,000 downloads present whatever. Like who says that's a hard and fast rule. There's probably somebody out there that wants to, you know, be on your podcast as a as a promoter or whatnot. I think the question that I wanted to bring up was, how do you? How do you structure the monetization of this thing? How do you monetize it? Like, what are the rules? Not to get too complicated? What are the top three ways that people can monetize it? I'm guessing one obviously, is having sponsors. But what would be your other like two ways?

Billy Thorpe 13:19
Well, I so I think sponsors so I really have like four ways that I mess with a lot. So if I don't care, I was just like, throwing Yeah, so so one is like sponsorships, I think that is the most amount of money that you can make quickly, quicker, I guess I should say, if you're willing to put in the work. And so, you know, I want to mention one thing about the CPM rate because this one is called when you pay X amount of dollars per 1000, whatever. But this is a traditional and I worked in traditional advertising for a newspaper. So I understand how this all you know how understand how this operates. And that's what I didn't think was fair about it, because I was like, well, that newspaper has a shelf life that billboard has a shelf life. That magazine has a shelf life, like all this stuff goes away, but my podcast doesn't. And I can prove that people will listen to episode number one every single month or episode number 20. And so I'm really selling my sponsors this lifetime ad for one time ad spin name one other advertising marketing agency on the planet who does that? You can't No one does. Facebook doesn't Instagram, tick tock Twitter, none of these places do what my podcast does. And I'm like, Dude, I'm I'm baking this thing in I'm leaving it. Now you can do dynamic insertion and all that kind of stuff. But you can leave yourself out there and you're not really building that relationship. You're kind of going well you pay me X amount of dollars, I'll get you X amount of impressions, and then blah, blah, blah. It's like it's Trent. It's too transactional for me and not enough relationship. And so I've learned to lean on the relationship and say, Hey, I really want to build you as a sponsor into my show. So sponsorships are number one for us. The next thing is we just launched one of these is a membership so we've kind of after two years years of building our audience decided we wanted to produce additional content. And we kind of did this a little bit through buying a coffee. So we were actually generating a couple $100 a month in revenue through buy me a coffee, just mentioning it on the show whenever we could, or whenever we remembered, and people just wanted to support us as a host. So we kind of took that, put some additional content to it. And now we charge like a small monthly fee, or even an annual fee. And we provide additional content, and ours is in the form of fishing reports. So we talked to guides up and down the coast, 11 of them to be exact. So we got 22 of them signed up for the program to help us bring reports and forecasts and kind of what's, you know, weekend warriors, best play and all that kind of stuff. So that's another way sort of through that one, one way we have it, but I've come from the apparel world. So I understand how to do this, I just haven't done it because I understand how to do it is a lot of work is to launch our own apparel. And so our own physical products. So that's one thing that we're that we're looking to do. Probably 2023 Maybe is to is to do that. And so you know, hats, hoodies, stickers, all that kind of stuff, in your, you might, your audience might be ready for that sooner than anything else, they might be stoked on it and kind of launch that, but a lot of direct to garment, you know, providers or direct product printers or whatever. There's, I have a strategy where I do a bunch of pre sale stuff. So I've helped companies and nonprofits for years do pre sell events. That way they get paid, I get paid before the product ever ships. That way, no one's sitting there with a bunch of T shirts in their closet. So that's a whole nother bag of worms I won't get into. So what am I talking about? Let's see product, oh, then you can do like digital goods, physical goods, you know, digital goods, as well as physical. So that's kind of your own product. So you know, similar to what you guys do, if you do workshops or courses or virtual events or whatever. There's that digital lineup of goods as well. And I've done that, as a creator have done, you know, sponsorship workshops, for instance, where people go, I got a little more question about that. I'm like, Cool lunch, come, you know, come to the workshop. And then the last thing that I do, and I'm really getting into this year is affiliate marketing. So I think this is, you know, through big platforms like Amazon or Walmart. I'm, I'm a part of an Amazon live creator program, which isn't really in my affiliate, actually, it doesn't really have a niche like you don't have to. And that's a whole nother, we'll talk offline about that. Because I could talk about I'm like obsessed with it right now. So I could talk about it for days and days. But I realized that I can't manage every product I can't sell every had they get sold. I can't sell every workshopping course, and all this kind of stuff. So now what we're focused on is aligning ourselves with other brands that serve our audience, that maybe aren't a good sponsorship for the podcast, or maybe we just can't get them to sponsor. So then I go, okay, cool. Well, let me promote your product getting affiliate code that I'm going to generate a bunch of revenue. And then guess what I'm gonna call you back and leverage those sales against the sponsorship conversation. So I can get paid without having to hustle and sell your product all the time. So that's there's a couple different ways to, to mess with affiliate marketing. And there's a couple different ways to leverage those numbers when you get them to sell sponsorship deals. So all things lead back to sponsorship in my world, because that's, that's the kind of money I want to do. But So yeah, those are, those are kind of the four, four or five ish ways that I've seen that we could really make money with our show and be you know, for me, it's setting me up to be a full time content creator.

Alyson Lex 18:42
So Jenny, and I were taking notes because we do that for every podcast. And you dropped 707 different ways. So sponsorships or ad revenue, premium content, donations, margin, physical products, selling your own stuff, affiliate marketing, and then building those referral relationships. So those are the seven ways that and earlier in the show, you mentioned an eighth, which is selling your podcast.

Billy Thorpe 19:11
True. Yeah. Yeah, forget about the money, good money off of this stuff. And, and I think as podcasting gains momentum in the marketplace, like there's gonna be more, you know, big box companies, I guess, is what you could call them. You know, the Spotify is the apple that's gonna come and they're gonna scrape up some of these shows, they're gonna come up and I mean, they're already doing it, I mean, on my show, but they're going to eventually start buying out shows and, you know, taking ownership of some of the stuff good or bad, it's just gonna happen. So that's, that is definitely an exit strategy for somebody who just wants to build shows and sell them. I mean, and that might be a good option for people because I know I get bored with podcasting. Sometimes. I'm like, man, I've talked about every topic ever. And I want to get rid of the show. Like how do I do it and that might be a good way find somebody to buy it and just offer it you'll never No, who'd say Yes?

Jennie Wright 20:01
Agreed. The marketer in me must ask the eight ways to monetize your podcast. Have you made this this lead magnet yet? And if not, why?

Billy Thorpe 20:12
Because I'm too busy trying to figure out the ninth way. That's why

Jennie Wright 20:15
will you do no to people who can actually help you make it just hashtag just saying,

Billy Thorpe 20:19
Yeah, all right, I need to get on it. I have done I have done like four ways to monetize your podcast workshops. But I have not done eight ways. So I'm gonna have to think about that. Because I didn't even realize you broke it down into eight. I always just group stuff because I can't count. So.

Jennie Wright 20:38
So okay, so we've got eight ways. What do you think is the best way to break into this? You know, a lot of people who do podcasting may not have the knowledge, like how do you get started? What do you what's? What are you going to do? Where are you? How are you going to connect with people? What if you don't have the relationships that you do? Or the product creation? Background? Or the Creator background that you do? What are you going to tell people in terms of like, how are they going to do this?

Billy Thorpe 21:04
So I think the thing that I've been successful at and that's kind of my foot in the door for sponsorship conversations, affiliate conversations, all this kind of stuff with brands, is to one ask them, if they're familiar with whatever, like podcast advertising, you know, and I do a little legwork. And I educate them, because there's a lot of people I just talked to a potential sponsor yesterday. And he's like, Yeah, I've never heard you know, I don't know anything about podcasts advertising. I don't know anything about Amazon live stuff. I don't know any of this. And I was like, Cool. Let's jump on a phone call. 1520 minutes. And let me educate you about these two things, and how I think they can help your business. Because what we're doing is we're really like, you know, we're, it's sales. I mean, I hate to some people were gonna vomit when they hear this word, but it's like, this is what it is like, I'm a sales guy for my own podcast. Sure. I love creating, show love doing the all the fun stuff and sit in front of the camera and the lights and everything else. But if I want to get paid to do this, and I gotta go figure out, how do I sell this product, which is my podcast, which is my, for lack of a better term, which is the attention of my audience? And how do I make this relationship between the three of us so cohesive, that it makes sense for long term? Because it takes a lot of work to get a brand to say yes. And I don't want to get them to say yes, just one time, I want them to say yes, for a year, three months, six months, 12 months, five years, like I want to, I want to get them to say yes, a lot. So, one, it's a friend of mine, a millionaire friend of mine, who started a Harley Davidson pipe manufacturing company in his garage, I asked him like, how did you do that? And he goes, dude, I threw a lot of mud against the wall. And then when I found something that stuck, I just kept finding that same kind of mud and throwing it against the wall. And sometimes as an entrepreneur, is which is what you are, if you're trying to monetize your project is it's just eating crap a lot. I mean, I hate to say that, but it's just like, I'm just gonna take a few punches to the face until I figure out what works for me. So keep throwing mud, keep trying. If you don't ask the answers always no, I can't remember not Norah Jones. But Nora Roberts said that I believe, if you if you don't want to ask the answers, always no. So you never know what opportunities are out there. And never undersell yourself, always ask for more. Always ask for that's what I've been doing my whole entire, you know, podcasting, sponsorship monetization thing is, if a company is interested, if a company reaches out to me and they're interested in what I want, and what I'm doing, then they're going to take time attention away from other things I'm doing so they get a pay for that. That is the equity that I bring is the value that I bring to them into the market. And so I think that's the biggest thing is like, it takes a lot of work, so don't underprice yourself when you get there as well. So I said a lot. I apologize for kind of rambling, but it's okay.

Alyson Lex 24:02
We always know there's a danger when we have podcasters on our podcast that they're just now.

Billy Thorpe 24:09
That's a real, it's true. We don't

Alyson Lex 24:11
start podcasts because we hate the sound of our voices. So one thing that I know, I was driving listening to a podcast, funnily about growing podcasts and happen to hear you on that show. And I think one of the things that you mentioned on that episode was that you're not just leveraging your podcast listeners, you're leveraging your entire audience as well. So the sponsors are not necessarily just sponsoring the podcast, they really become a special your longest term ones have really become like, integral into your business. And I think you even mentioned on this episode that sometimes they get more excited about download numbers and stuff. Then you do.

Billy Thorpe 25:01
Yeah, that's, I'm glad you brought that up. Because this is normally for a small audience, one of the things I teach on is, we look at our podcasting. Well, yeah, 100 downloads, I get 200 downloads, or I get 50 downloads or whatever. First of all, those are people. So think about them as people that's valuable. People are valuable. Take 50 people and walk them into your office right now. You're gonna be like, holy cow. There's a lot of people. So think about your downloads as people, not just numbers, talk about them as people, not just numbers talking about them as community, not just numbers, because the sponsor that you're reaching out to their little niece get 50 million tick tock downloads. So you start talking about downloads, and I'm competing with little Suzy, and she's crushing it on tick tock. Okay, so I don't want to compete with little Susie dancing on Tik Tok, I don't I just want to talk about my audience in the people that listen to my show. And then what you want to focus on too, and I focus on my entire ecosystem. So not just focusing on my podcast numbers, my YouTube or my Instagram, I'm presenting all of that. And I'm figuring out how do I build packages to help all to incorporate them into the entire brand of my podcast? And that's part of the leverage, like you're saying, is this whole ecosystem to say, you know, how can we do that. So when we build a package for sponsors, one we aren't, we're not recreating the wheel, we're looking at who sells sponsorship packages in our industry. And we're making it match the hatch, if you will, like, you know, same with fishing like you don't go out and just fish with a completely different bait. And once in the water in the season, that it's there, you figured out what baits in the water and you try to get something that mimics that so you can catch more fish. So same thing with a sponsorship package. And we create those three different for us we do three, six and 12 month packages, in each one of them have different perks similar to buying software, or you know anything else. It's the, you know, longer, longer term, the agreement, the more stuff you get per episode, all that kind of stuff. And it does incorporate our email list or Instagram, any marketing, promotional materials, all that. And I think when you put some of that out there to the sponsors, they go Oh, wow. Because they're used to people kind of line adding all those things like, Well, if you want this, you want to add this, we don't want this, add another 20, add another 50, add another 250. And I'm going Nope, just give me this one fee, and I'll give you everything. So that's how we've done it and had a little success.

Alyson Lex 27:23
All right, so we could probably sit and talk to you for another. Well, let's call it eight hours an hour for each of the types of monetization there is. But I have a feeling you have resources. And if your show may cover a lot of this. So can you tell our listeners where they can find more about you and binge your know how?

Billy Thorpe 27:49
Yeah, so the the best place to connect with me is creating Daily Dot live. So I do a daily daily show, I used to be a lot or used to be daily, I guess now I do it twice a week, Tuesdays and Thursdays at 4pm. Eastern, it's live, I bring on other creators to do that. But if you want to dive into monetization stuff, I have another podcast that I've pushed the pause button on called Creating for money. No, some people hate that. But you can learn a lot on there. And I give away a ton of content on there. So just go binge listen to that whole 2528 episodes, whatever it is, and you could probably pull out enough nuggets to go make some money with it for sure.

Jennie Wright 28:27
And at some point in the future believe will most likely have the eight ways to monetize your podcast lead magnet. Just saying that, you know, it should be something in the future. And if you're hearing this, then go search for it because Billy may have made it by now. Yeah, just okay. All right. Fair enough. I've, I've I've poked the bear on that one enough. I love it. I love it. Absolutely. Well, you know, we're nothing if we're not marketers, I mean, this is what else can I do? Right? So one of the things we're like constantly trying to do is get people to stop saying, Oh, I'm too busy to create the thing when the thing is what's going to propel your business forward, right? Or get more people into the, you know, into your world or to get into your lead magnet or sign up for your list. It's all good and wonderful that we have listeners on our podcasts and followers on our Instagram but if they're not in our list, right, that's that's where the problem is. So yeah, I'm saying it tongue in cheek, but I'm also saying like, get her done because that's what works but that's just me.

Billy Thorpe 29:26
Okay. Thanks for the inspiration for sure. I'm on it's on my to do list

Jennie Wright 29:29
on his to do list and Alison and I know Billy so we're gonna like message them later, we'll DM him and be like, Hey, how you doing on this? Oh, nag. We will not you. Yeah, we're good at that. And having said that, Billy, there's a lot here. You know, and you've given some great resources. But what we haven't been able to do is we haven't been able to get enough out of you on this episode. And I'm sure that we're gonna have to have a doc talk about other ways to monetize other ways to grow podcasting and things like With that, I know that I also ly have relied on you as a resource in the past. You know, and I see us definitely staying in touch for doing that. So thanks so much for doing this. We really appreciate your time and effort.

Billy Thorpe 30:11
Yeah, absolutely. Well, thank you for having me. You guys are crushing it and everything you do is awesome. So wanted to tell your audience if they haven't connected with you on a deeper level, they should because you guys are already inspired me to do a lead magnet. So here we go.

Alyson Lex 30:25
Thank you really glad to know you.

Jennie Wright 30:27
Yeah, absolutely. And you can find everything that we talked about for this podcast, this episode at the show notes, which is system to, forward slash 181. And you can check out everything that Billy had to say there and connect with Him, we will have all of the links that he talked about. So you can do that as well as if you want to look at what it looks like to work with Allison and I there is a link on system to where you can do that as well. And connect with us book a call talk about you know, talk about how we can help you grow your business. We are marketers we can't help ourselves. We just basically marketed Billy, so we can probably do that for you and do it really, really well find out how to do that system to Thanks so much for listening, everybody. We'll be back again soon.



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