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Have you ever thought “I don’t have time to create a list build for my business!”

We’re going to show you that you DO, in fact, have time for this. Because we’re going to do the creation for a random list build (seriously, we’re pulling a niche out of a hat) real-time and record it as this week’s episode.

If you think you don’t have time… think again.

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
One of the things that Jennie and I love to do, and we do this all the time for our clients, for ourselves, and for random people, is actually just kind of brainstorm list builds, to the point where we find that we do it. Even when people aren't asking us to do a list, though, to help ourselves, right, we're like, oh, my goodness, you could, blah, blah, blah. And what it's made us realize, though, is that we're teaching you and telling you and encouraging you to do all of these list building things. But we're not actually showing you what goes into creating it in the first place. That's why Jenny, and I thought it would be super fun to play a little game throughout the year, really, we're gonna play these games a couple of times.

Jennie Wright 0:53
Don't worry about the wind. Okay, go ahead and clap louder.

Alyson Lex 1:02
We thought it would be super fun to pick a niche out of a hat, and create a list build real time here on the podcast. So that's what we're doing today. Jenny is going to pick what kind of list build we're going to do. Yep.

Jennie Wright 1:23
So it's gonna be fun.

Alyson Lex 1:25
Which 1am I going to do, Jenny,

Unknown Speaker 1:27

Jennie Wright 1:28
am totally feeling a challenge. Today, I'm feeling a challenge. So let's do a challenge. And we're going to pick a niche out of a hat. And from there, we're going to take it and we're going to create a title a tag, we're going to create some transformational arcs. So that we actually create a journey for your participant to go on. And then we're going to decide on our length of our challenge, we're going to decide on what's going in the VIP of our challenge, how it's going to stand out and how to create interaction. So this is literally a bird's eye view of how Alyson and I work, and how we actually build these out. So enjoy the process. This is real time, there's nothing scripted about this, which makes me incredibly uncomfortable.

Alyson Lex 2:07
really uncomfortable with this guy. I'm like to Super jazzed, and Jenny's like, I'm dragging her along for this ride.

Jennie Wright 2:15
Yeah, this is super dragging me along, but we're gonna do it. In the moment, when we're doing this with clients, I'm super loving it, it's super fun. But when we're doing this sort of, you know, impromptu, I do get a little nervous about these kinds of things. But we're gonna have a good time. So let's, Alison, let's start, we've already chosen our method, which is going to be we're going to list below the challenge. And now we're going to pull our niche. So Alison is going to ceremoniously drop all of these pieces of paper into a bowl. And the Queen bowl, thank you for that. And she's

Alyson Lex 2:45
even made it clear. So everybody could see not that this is a video podcast, but maybe we'll include the video in some sort of social promotion that we do. Right? I'm going to close my eyes, and I am gonna pick.

Jennie Wright 3:03
You got to There you go. This one Oh, boy, that's gonna be a fun one.

Alyson Lex 3:07
Interior Designer. Why did we write this one down? I

Jennie Wright 3:12
don't know where this is gonna be hard.

Alyson Lex 3:14
Okay. Wow.

Jennie Wright 3:17
This is actually really beyond my mice. This is gonna be fun, because it is actually beyond my scope. expertise. I'm actually not inclined to interior design in any way, shape, or form. But this is the challenge, right? This is the thing we're doing, this is the thing we're going to do so. Okay, so first thing we're gonna do is we're going to figure out our title and our tag, we're gonna figure out the arc where we need to get people from and where we want them to get to the length of VIP package, how to make it stand out and creating engagement. So let's do it.

Alyson Lex 3:50
Okay, yes. Okay, so the first thing before we even create our title tag, we have to think about who we're speaking to. Mm hmm. We know this. Now, if we had a client who was an interior designer, we could say to that client, Hey, who are you speaking to? But we don't so we actually get to make this up. And I'm going to make it up because that's going to help me feel less anxious. We are going to be interior designers who work with people who work from home

Jennie Wright 4:21
office redesign,

Alyson Lex 4:22
office redesign,

Jennie Wright 4:24
okay, this is awesome. I can run with this night and I

Alyson Lex 4:27
have got some ideas. He got excited. Okay,

Jennie Wright 4:30
so don't get me started.

Alyson Lex 4:33
If we look at our title, we look at our tag we're like, okay, you work from home. Now this could be you work for someone else from home or you work for yourself from home. So we're not like, Hey entrepreneurs, or anything like that, hey, business owners, because there are a lot of people especially now that you know, I and I believe it's going to grow in the future, even after normal happens again. We are going to have more people who work from home permanently. Okay, so let's think about where they are. Right? Maybe working from home is something new and they're not fully set up.

Jennie Wright 5:18
Or, or they don't have a dedicated space. And now we're making a dedicated space for, like a lot of people, you know, if you worked at, let's just say you were working outside of the home, and you were going to an office, you might actually just like when you had to work from your home for whatever reason, you had an office laptop, and you're like, sitting at the kitchen table. Well, if anybody's sat at the kitchen table for eight or nine hours trying to do work, it's not fun. So you need a dedicated space. So we're talking about comfort comfortability, we're talking about versatility. We're talking about ergonomics, ergonomics by the sea. We're talking comfortable, like, you know, just having your own space

Alyson Lex 5:57
and having everything within dorridge ship

Jennie Wright 6:00
within arm's reach. And everything working. Right. So and maybe we're talking about doing this on a budget. Right. So maybe we're talking about like an audit. What if it's like an office, Home Office redesigned for? Like, for under $100?

Alyson Lex 6:18
I like that. I think it's unrealistic, let's say under five.

Jennie Wright 6:22
Okay. So, is that the direction we're gonna go in? I think it is.

Alyson Lex 6:26
I think so. I think that feels good. I think that that's something that people would want more of, in our hypothetical scenario, the home

Jennie Wright 6:33
office challenge, the home office creation, challenge, the home office, you know, make your home office, something challenge. How to create a space,

Alyson Lex 6:45
I was gonna say, create your space. The Home Office challenge,

Jennie Wright 6:51
right. So next year, Alison's gonna noodle that for a second, this is literally the process we go through? Yes, by the way. And if you're typing in the background, a little bit here and there. Don't be alarmed. This is literally us. workshopping this together. This is real time. Right?

Alyson Lex 7:07
Yeah. And I have a lot of keyboard. And she does,

Jennie Wright 7:10
which is fine. So maybe we're talking about working from home. Creating that home office challenge, create your space, the home office challenge. I think that's really cool. And maybe we're talking about, you know, five day under 500 or something like that. Right. And there's things that you can and we don't want to preclude people who maybe can only do this for 50 bucks or for, you know, for whatever it is, I mean, there's so many places you can go or order from me. In Canada, you can use well, and this is also thinking about safety precautions. Could you use things like Craigslist or Kijiji to get used office from office furniture? And is that even something that you would do in this time and age? I don't know.

Alyson Lex 7:59
Yeah, I think I mean, people were still using Facebook marketplace to buy and sell. It's just contactless. Yeah. Yeah. Venmo is, uh, you know, hey, Venmo, you instead of giving you cash, I'll see you at the door kind of thing. So I think that that's still doable.

Jennie Wright 8:15
Okay, so I like this. So I think we should I think we should move from title and tag and start moving into the Lego. So yeah, for sure. So let's, let's define our final title and tag I think it's create your space.

Alyson Lex 8:30
Your space. Yep.

Jennie Wright 8:32
Home Office five day challenge. And the tagline can be something like, you know, how to design create and something. Your home office space for $500 or less, or something like that. Think that's kind of cool. Oh, hi, Alison. Alison is writing a tagline for the ages. How to create a comfortable private and productive home office space. I think she's working on here. So that's good. I like it. Okay, so let's talk about as Allison's finishing that off,

Alyson Lex 9:04
and we'll put the final everything in our show notes. Oh, yeah. So you can head to our show notes page for this episode. And you'll be able to see exactly what we come up with. But because it's live, it'll be a little. Yeah, we're moving along.

Jennie Wright 9:17
So I think I think we're finally at home office space. It was it home office space. Yeah, create your space home office five day challenge how to create a comfortable private and productive home office for under $500 in just five days. So I think I want to address something in this title and tagline real fast that I want people to understand. The title tells you exactly what you're about to jump into. And the tagline tells you exactly what you're going to get from. Right. So by the end of it, you'll understand and you'll be able to create a comfortable private, productive home office space for under 500 $500. So we've addressed some big problems. How do I do this? How do I make it work for me? How do I create something that's productive? How do I do it on a budget? And how do I do it in a timely manner. So the tagline and the title, address all of those things, and bundle it up very, very well, so that we can move on to the next part. All right, the next thing is we need to lay out the structure of a challenge. Challenges are not a garage sale of I'll just throw this on day one, this on day two, this on day three, this on day four, etc, there has to be what we call a transformational arc. A transformational arc is basically getting people from the I don't know how I can't do it, this is too hard for me, etc, etc. to Yeah, this is doable. I'm empowered, I can do this, let's get it done. And this, by the way, we're talking right now about home designer home interior design, this exact way that we're doing this works for every niche, whatever you're doing for your challenge, if it's weight loss, love and relationships, money, it doesn't matter. this all works. So in our transformational arc, we need to get them from the I can't to I can, and I will. And when we choose the length of our challenge, we're looking at a usually a five day or a seven day, anything more than that, it's a pretty big struggle, the struggle is is that people tend not to do anything consecutively every single day, for more than five or seven days, it gets too much, it gets overwhelming. And as a result, they drop off. So they never complete your thing. Okay, and if they don't complete your thing, that they don't complete their transformational arc. And if they don't complete the transformational arc and complete your challenge, they won't get to the time when you actually make an offer. If they don't get to the offer, they actually won't make the sale. So you're shooting yourself in the foot very quickly. If you go ahead and increase your you know, the length of the challenge beyond what your niche can handle, there is a there's definitely a line that you if you cross it, you're going to experience those problems that I just described. So to that end, when we do a challenge, again, transformational arc, we're looking at five or seven days, if you do 10 days, it tends to be too long. I've seen 30 day challenges. The only thing I think with a 30 day challenge that is more of a change your lifestyle, change your habit, you're like a yoga challenge or something those would be okay for that length. But not for like a home design, not for weight loss, not

Alyson Lex 12:32
for those things. They're

Jennie Wright 12:33
just too long, right? Well, yeah. So

Alyson Lex 12:35
it's funny because you and I were talking about taking this virtual walk challenge, and it's distance based, and you get to pick how long you you give yourself to do it. So you know, it's like, okay, 46 miles, we'll find you a mile a day, that's 46 days, let's pick that as to help us get into that habit. So obviously, that kind of challenge is good for those times. But I've seen the copywriting challenge that 31 days. And I'm I've checked out after day four, day four, day five, it just feels too long. I want to get more transformation faster. I want to see that. That result super fast.

Jennie Wright 13:16
And the structure that I use, and then I use in my course. So let's build Academy challenge blueprint course, is I take whatever length of challenge that we have, be it a five day or seven day. And they tack on a day zero. Day Zero is about breaking down people's past paradigms, their preconceived notions, their junk, their head trash, that they come into any challenge with, and everybody does it. I can't find love. Love is not for me. I can't lose weight. I've tried everything. I don't have a place in my house where I can make a home office. This is ridiculous. Whatever the cases we to bring, even though they've signed up for the challenge, which means they want it, we still have to break down the crap. And by the way, Hint, Hint, we use the transformational arc and all of these particular ways that we're talking about to do a couple things. So yes, we're creating transformation. But we're overcoming objections. And the goal of that is something super sweet. The goal of that is actually get them ready for a sale for when you present it if you can demonstrate your ability as a coach or consultant or whatnot, to create transformation. And you can demonstrate the fact that you're actually going to walk them through hold their hand, etc. At the end of it when you make an offer. It gets a lot easier for people to say yes, than if you just you know, booked a whole bunch of phone calls from cold marketing and said hey, yeah, how would you like to join my thing?

Alyson Lex 14:51
Right. Okay, so the other thing that I like to do with Day Zero is not just use it to bring Done those mindset issues, but also create some real engagement right up front. And so the way that I like to do that is by encouraging them to go live in our little pop up Facebook group, or our actual Facebook group or whatever group you're hosting doesn't encourage them to go live. This works for a few things. One, it gets them in there, get them engaged. And if you position your live correctly, you can get some really good data. So while Jenny was teaching, because I wanted to stick with this real time thing, I started thinking about what we could do for our day zero. Go Live and show us what you're working with.

Jennie Wright 15:41
Yeah, where you are right now. what's what's what are you working from? Right, like, are you getting like, one question on the couch and

Alyson Lex 15:48
your kids are all over the place? My husband's been working from home since March. And the one question on the couch is like, there's 2020, by the way, 2020? Yeah, there's that spot where it's starting to sag? Because he's, that's where he's been since March 2020.

Jennie Wright 16:07
Right, exactly.

Alyson Lex 16:08
So show us what you're working with. Tell us a little bit about what your budget is. Where are you now. And then, as the challenge host, you go in and you engage with those facebook live videos. And you say, Oh, I see. Hey, Sally, Sue, I see you, I see that spot on the couch, we can go ahead, and we can take care of that. Well, I guess, you know, I'm excited to work with you.

Jennie Wright 16:32
Exactly. And because we're doing this all remotely, obviously, and it's all online, there, you have to create that interaction. So part of your transformational arc. And part of your job as the host, is to create that interaction, and get people to participate. The worst thing is doing a challenge, and not creating that interaction, and then not seeing anybody, you know, really post their stories like you have no idea if anybody actually did anything, it's very hard to validate your ideas as the host, if people aren't interacting. And if you don't create that interaction, like we're talking about, then it gets very challenging to actually make the sale at the end. So Alison, while I was talking earlier, Allison started laying out what we could possibly do. And this is real time, we didn't think of this ahead of time.

Alyson Lex 17:16
Now. So Jenny was doing all this amazing teaching. And I was sitting here muted because there's wind whipping past my window. And I was like, Well, let me think and my brain started going. So Day Zero, where are you now? And then we move them into, hey, where do you want to go? Right, so day one is maybe your wish list. Right? So when I think about a wish list for a room, you know, hey, maybe I'm gonna give them some training on the different types of things that we could have in a functional home office at different ideas. Maybe I show them some some mood boards, or some vision boards, or some pictures of what's doable. At different spaces and budget levels, right? Help them imagine a good future. If you followed me for any amount of time, you've heard me say this in relation to copy, help them imagine a better future. Right? That's what we're gonna do, we're gonna help them futurecast give them a download, hey, let's fill in your wish list. Let's look at the items that you're looking for. Then the next day, where where might it go? Again, help them see what's doable? What kind of space do you have in your home? Like I might, you know, you might say, hey, do you have a basement that's not being used, except maybe by your kids, big toys that are too big for the living room? You know, maybe we can section a part of that off and create a cozy home office. Give me that idea. And that way I can, you know, start thinking about it. Start making those plans. All right, and then your download could be maybe a measurement guide, right, a minimum measurement guide. I'm just kind of making this stuff up at this point.

Jennie Wright 19:23
I like it. I like that. I like

Alyson Lex 19:24
the idea of the download ideas. Yeah.

Jennie Wright 19:27
I like the idea of a download being, here's the minimum amount of space that you need, like I you know, you and I actually interviewed somebody who had converted a walk in closet into a home office. Yeah, because their entire place was a concrete box. And it wasn't conducive to doing video. It wasn't conducive to doing audio nothing. So they converted their entire like not entire they had to walk in closets, because they had a master bedroom. And they converted one walk in closet into a home office. So one of the things I think is you know, just About day one making your wish list, which is great. Day two, where can it be? Day Three? What do you need? And what materials and furniture Do you need to make it happen? This is where I think you make a, your download could be a checklist, like, what do you have? What do you need, right? So you might have an office chair already, or you might have, right? You might have like, like I have had in the past. Extra. Let's just say I really like IKEA. And I've had, we have had some extra table legs, that you know, just like metal table legs that you can you know, IKEA table eggs. All we needed to get instead of buying a whole brand new home office, when we were making decisions on getting our home office together. All we needed was the slabs. Right? The the particleboard slab because we had the table legs, through some table legs on it, boom, now we've got, you know, good size desks and stuff like that. So

Alyson Lex 20:58
that's something to look at doing. Right? So well. And it's it's funny, because in day four, I have where can you find it? rebalancing things, and how to find out things on a budget. So I want to go back to day three. What do you need day three? What do you need? And, you know, so this, I love the checklist, right? Like what furniture is, here's your big checklist circle the ones you want. Right, we talked about your space wish list? Well, here is now your we're creating your shopping list. And then day four, I love a training on swiping things from the rest of your house. I do this all the time. So I actually redesigned. Before my son was born, I made a guestroom out of a spare room. And I did it for under $200 because I swiped things from the rest of my house and a training on how to do that and do it well. And maybe even like how can you upgrade things? Because I painted a lot of stuff. How can you XYZ things? How can you use those table legs that you have randomly hidden in the closet and turn them into a desk or an end table? or whatever? Right? Hey, your kid's playroom is kind of ignored. He's not using those two shelves. Let's look at how to turn those into a desk. Right? Now, obviously, you don't have to train on all these things. That would be literally an all day event. But you can say, here are some ideas. Google is your friend. YouTube has tons of info on this. You can just kind of give them resources on where to look next. also finding things on a budget so teaching them how to use what's the Canadian Kijiji Kijiji Kijiji or Craigslist or Facebook marketplace or in you know, non endemic times flea markets and things like that. How can you source those things? And thrift stores and all of that? Yeah, okay. Yeah,

Jennie Wright 23:11
I don't want to go too granular on that. But yeah,

Alyson Lex 23:13
yeah, sorry, I got a kind of excited, this is what happens, right? We get excited. day five, how do you put it all together? This is where you'd give them best practices for design and space.

Jennie Wright 23:27
This is also a really good opportunity on day five, to do some spot coaching, where you can actually ask people as part of your engagement, to take pictures of their the spaces that they're working on, or maybe the mood board that they created or whatever it is, have them take a picture of it and show you and then you can guide them and say, it's really great, I love what you're doing, I would recommend that you turn the desk around and have a face the window. Or like, you know, that would be some great spot coaching. Obviously, there's a prerequisite of having a camera or a video camera on your computer or a webcam so people can actually see that would be a great opportunity to showcase your skills as an interior designer. Now,

Unknown Speaker 24:08

Jennie Wright 24:10
start thinking about the future here. So we've gone through, I eat a home office, I have no idea where I'm sitting on a couch and the couch has a depression from my butt for the past 12 months to I have a dedicated space. Yes, I didn't want to go in the basement because it looks like a dungeon but I have done a little bit of work to make it a more habitable space. By the way. I literally know somebody who has taken an unfinished basement, put a couple of those sort of bendable foldable screens made of space have a desk and now they're working there and they've got a ring light they made a ring light out of get this LED Christmas lights wrapped around. I love that because they couldn't afford a ring light because a ring light was like $250 or something that they wanted They bought 1999 random Christmas lights, a Canadian Tire led ones wrapped around a frame that they made today, and now they bring light. But showing and showcasing your abilities is, is a huge part of this, by the time they get to day five, or whatever the day is day five or day seven, the journey has to be pretty much complete in your training. Now not everybody in the challenge will have achieved the goal, whatever that goal is, okay, revamping your Tinder profile, getting your interior design thing done getting your home office done, whatever it is, they're not necessarily going to all be at the same stage. But to have the information to get there, your goal now is to start moving those people towards a sale. Now, we need to backtrack ever so slightly, because we need to talk about a VIP. Now, when you do a challenge, there's a couple ways to do it. One, you can be completely free, with no via VIP option whatsoever, then there is the option of doing free plus a VIP upgrade. Now, the VIP upgrade has to be a bundle of things that makes sense to encourage and move people along in your challenge. It's the extra secret sauce that gets people from point A to point B and opens up their wallets at the same time. Okay, so it's very important to think about what goes into these things. And then the other thing that we need to think about is what are we offering after the challenge is over. And hence, the entire challenge should be built around whatever it is that you're offering. So if you're offering one on one coaching, then whatever the whatever you're teaching should be built into your challenge. In the case of our example, we're talking about interior design, we've pulled one small niche out of interior design, which is redesigning your home office, maybe the coaching or the program, or the product or the service that comes afterwards is tackling a bigger room. Right maybe it's the reader redesigning your living room on a budget, or maybe it's you know, reorganizing a, you know, your your closet, I don't know, but we need to think about that. So let's talk about the VIP because I have done lots of challenges. And the ones that I do that have a very understandable and a very clean VIP package are the ones that sell,

Alyson Lex 27:20
right. And it's a really great way to monetize your challenge before you even make an offer. Mm hmm. The other thing about a VIP is that people who buy in, are gonna have a little bit more skin in the game, you're gonna have more engagement from them to begin with. So VIP is a really cool thing to offer. What can we include?

Jennie Wright 27:44
So I made a couple suggestions, while some was talking earlier, about what we could include in a challenge like this. And maybe as so let's explain this one more time, you sign up for the challenge, it's completely free. Once you've signed up and before the challenge takes place you made it you know, an offer has been made to upgrade to this VIP package. Again, the VIP has to be completely synonymous with a chat with the challenges about and assist them to get to their goal. So everything in this VIP has to assist them to get to the end goal, which is creating their home office. So one of the things I thought of was a virtual home office space walkthrough, where the host would be able to do a video call with the recipient or the purchaser and look at the available spaces and say, Okay, well, I have this basement space, what do you think? Or I have this, you know, closet space, what do you think? Or I have this corner, right? And then have the host be able to guide them on the, like the areas that they think, okay, because part of the thing that I was was Allison was talking about was being able to pull from other places in the home, you know, Rob Peter to pay Paul kind of thing from one room to the other. In doing that walkthrough, the host might be going, Oh, that chair, are you using that occasional chair? No, perfect. I think it would be a perfect accent piece and a small, you know, blah, blah, or like all of those things that I was talking about. So I think that's a good opportunity. And the next one, you know, you could include downloads and templates, downloads, and templates are a really great thing that people need in the US to complete the project. Right. So that's always a great thing. adding in some VIP calls would be a great thing. So perhaps you're giving them even you know, if it's a five day challenge or getting a training every single day, as part of the VIP, maybe they're getting a couple extra trainings, two, maybe three extra trainings in the evenings or later on in that day, where they're getting additional information. That's an opportunity as well. The other one that I thought of was, excuse me a downloadable productivity training video. Like how to be productive in your home office, how to organize things, where do where should you put things where should the printer go? You know, where should this go? Where should that go? Always there should be access to the recordings from the actual challenge afterwards. So those could be loaded to YouTube and made as an unlisted playlist. And then access to a future workshop would be a really good option that you're going to do. And maybe it's on a slightly different topic, but it is also synonymous with the product or service that you're trying to offer. And then last, but not least, would potentially be a 30 minute call with you the host. Right? So we've listed out six things, and you can grab, choose and pick things that you that you like, and again, transposable to pretty much every niche, instead of a virtual home office walkthrough, that would be something maybe where it's like a pantry walkthrough, if you want to help people lose weight, you know, etc, etc. So VIPs, let's just talk about pricing real quick. The pricing really, really depends on your recipients or your challengers, thresholds, everybody has a different threshold, and every niche has a different thing. Right. So if Alison was doing a copy challenge, content, you know, her VIP price is going to be a little bit different than somebody who's maybe doing a high end how to you know, how to breach seven figure challenge, right? Maybe that VIP is a different price point. So think about it this way. Think about who you're serving. Think about what they've been willing to historically pay for things, what you would like to see them try and pay for this knowledge. And what makes sense, right? For sure.

Alyson Lex 31:35
And don't be afraid to make it a little uncomfortable on either end, like, hey, this feels a little too cheap. That's okay. Or hey, this might be $10 too expensive. But we're not looking at, you know, $1,000 for VoIP,

Jennie Wright 31:59
we're looking at 6797 790 $7. Yeah,

Alyson Lex 32:03
yeah, that range.

Jennie Wright 32:04
Yeah, exactly. So let's, let's move on to the last part of this particular idea that we're talking about. And again, we hope that you've been enjoying listening to us, like create on the fly. Yeah, that's why it seems a little less polished and a little less outlined. Because it's not really on the fly. And we're talking about engagement. When you're wrapping a challenge. The point is, to get people to take a sale with you to purchase something with you to move forward with you in whatever shape way form that's going to happen. And we need to look at the ways to create the engagement that's going to make that happen. So we've got a couple ideas that you can use that are going to be helpful. Number one, you can create what we call challenge Bingo. Challenge. Bingo is literally where you create a bingo card. And by the way, you can make those on Canva and online and other places where you have simple tasks that people need to conduct or do, so that they can put a little stamp on their little bingo card virtually, and be able to say that they completed it. And if they complete it, then they get entered into a draw to win something. Now this is I've been in part of a lot of challenges. I've checked out a lot of challenges alson. And people use things like $10 gift cards, $50 gift cards, blah, blah, blah, and I really don't like that. If you're going to give something away. Pardon me,

Alyson Lex 33:23
I don't like it at all.

Jennie Wright 33:24
Yeah, I my feeling is, is that if you're going to give something away, it should be something of your time, or something that you already have that keeps them within your ecosystem and not sending them to somebody else's.

Alyson Lex 33:36
And if you're going to give something away, make it use the giveaway to qualify ideal clients. Okay, so if I'm giving away $100, Amazon gift card, for instance. And I've got a challenge for people that may or may not be my ideal clients. My bingo does not help me identify who's really engaged, because they want that Amazon gift card. Whereas if I say hey, I'm going to give you XYZ it's something of mine. And I've got 20 people all fighting tooth and nail to win this drawing. I know those 20 people are ideal clients. They're raising their hands for me. So definitely make it something of yours and not

Jennie Wright 34:19
not that's and that's a really really good point that it all like all roads lead should lead back and then you should be identifying hot and ready leads the whole time, which I think is fine. Yeah. Which I think is perfect. So there's two ideas like challenge Bingo. I like to use a where you know, where are you now post? So I'm always liking to post in a challenge group you know, answer this question. Let's get to know you. Where are you now? What are you doing? I'm not about the posts of like, show me your favorite ice cream flavor because that really doesn't tell me if you're hot and ready to lead. Unless I'm selling ice cream to you. I like my posts and I like my engagement pieces to be on point and to help people raise their hands. Those can be You know, tell me tell me the biggest challenge that you're currently having in Acts, and how people interact. I love the Facebook Live idea. I love that interaction and creation. The other thing that creates a ton of interaction and creating, and you know, back and forth is doing hotseat coaching. And as a host, your job is to be really, really engaged and really, really present in the challenge. So if you're thinking about doing a challenge, and this is kind of like sparked your interest, great thing, it would be a fabulous idea for a lot of people. And I really, I really believe that in the time that we've been doing this, and this is a bit of a longer episode. You know, we've done a lot of things, we've created a title and a tag, we've created our transformational arc in five days, we've talked about downloads. And we've also talked about how to create a VIP, and interaction. Right, so if this will make sense to you, and you're looking to actually possibly create a challenge in the future, also, and I would love to recommend that you actually get in touch with us. And let us help you plan it. You just watched us plan one for interior design. Can you imagine what we could do for you in about the same amount of time. Funny enough. So go ahead over to System to forward slash, I think we're working on this. So actually, we'll put it in the show notes. But it's System to And we'll put a link, I believe it's actually on the menu along the top. And we'll grab that for you. So make sure that you go and check that out. We would love to talk to you about how that would look for your business and how we can make this really, really interesting. It's System to forward slash thrive plan. We got the link. Perfect. Awesome. Way to go Allison.

Alyson Lex 36:45
Over here, I was like, Oh, it's this one. I was like, Nope, that's not it. I'm trying to write a note to Jenny and I deleted what I thought it was. And I just put I don't know. And this has been a completely unscripted episode. So I just would love to thank Jenny for real quick moment, because this unscripted stuff just is not up her alley at all. But I think she does amazing with it. She just really hates it. So the fact that she came to play this game with us today was really special for me. And I hope that I haven't turned her off on doing it in the future because I had so much fun.

Jennie Wright 37:21
Good. I'm glad you did. We'll probably do it again. In the future. Yes, it makes me uncomfortable. Yes, it's not in my comfort zone. Sure, I like being pushed. But I'm just one of those people that likes things polished. And I know that this

Alyson Lex 37:33
outline before we do it.

Jennie Wright 37:34
Yeah, I like the outline. So having said that, I just want to say if you really enjoyed this episode, I'm glad hopefully it was something that you found useful. Get out there and start list building, start talking about the challenges that you should be doing. Start list building and start attracting those ideal clients getting people to raise their hand for you. That's what you need to be doing for the entirety of 2021. Don't let this opportunity pass you by. If you think you had no time to do something like this, you actually do. And I think we just proved it, because we just laid it out. Right? Literally. So this is not something that should take you three weeks to plan. We planned out an entire challenge, pretty much in, you know, 40 minutes or so. And you can do this too. Thank you so much for listening. And if you haven't already, please do go and subscribe to the podcast. Wherever that you listen. And if it feels good to you, we would love to get a review from you. We'd love to hear your thoughts and your feedback. So leave us an honest review. And we would love that very, very much. In the meantime, thank you so much and we'll be back again soon answering another question.



Episode 161 – The Biggest Needle Mover for a Successful Challenge with Stirling Gardner

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