Listen Now:

What We Talk About

In this episode we're talking to Digital Content Specialist Jenny Midgley about brand photography and an intro into building your brand. It's a super informative conversation and super timely with how you can take your own brand photos – even during lockdown.

Resources

Want to increase your leads, subscribers and SALES without banging your head against a wall? Stories + Strategy is an online course designed to help you do exactly this. Get more info here.

Find Jenny on Facebook
Follow Jenny on Instagram
Connect with Jenny on LinkedIn

Jenny's Website

Join Jenny's content & brand strategy Facebook community

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:00
In this episode, we're answering the question, How can I use headshots and photos in my marketing? And how do I get them in the first place? The big question is this as entrepreneurs, coaches and business owners, how do we consistently sell our products, programs and services without making our customers feel like we're only in it for the almighty dollar? How do we serve the way we know we're meant to serve and still run a profitable business? How do we put good into the world while we put dollars into our pockets? How do we change the lives of our community while also bettering the life we lead? It's

Jennie Wright 0:37
not a zero sum game. It's not an either or scenario, it is possible to thrive while serving your clients to the best of your ability. This podcast will show you how. I'm Jennie Wright.

Alyson Lex 0:49
I'm Alyson Lex,

Jennie Wright 0:51
and welcome to the System to THRIVE. In this episode, we're going to be talking to Jennie Midgley. I love

Unknown Speaker 0:57
the name, by the way,

Jennie Wright 0:58
digital content specialist and also a friend of both Alyson I who we've known now, for a little while, we've been in the same Facebook groups, we've supported each other, you know, online with a couple of things. And we thought it was about time that Jenny be on the show with us, because she has an incredible message all about digital content, and doesn't hurt that she's also an amazing photographer. So Jenny, thanks for being on with us. Really appreciate it.

Unknown Speaker 1:24
Oh, no, thank you so much for having me. I'm so I've been very much looking forward to this

Jennie Wright 1:28
whole we did originally Have you booked. And then construction started in an adjacent unit to where I like and that I'm living in to cancel everything. We can't do everything for a while because it was like drilling and all these things. So yeah,

Alyson Lex 1:42
stuff happens. Better late than never means Truthfully, I wanted to push it off, because I didn't want to be outnumbered by the Jenny's here. And on my zoom screen. You're actually on either side of me. So I'm feeling a little boxed in. But my life is surrounded by people with James. There you go.

Unknown Speaker 1:59
My Thank you. No,

Alyson Lex 2:00
yeah, that's just how we roll.

Jennie Wright 2:02
So we have a very important question for you to start off. And that is, are you left handed?

Unknown Speaker 2:06
I'm not okay. So,

Jennie Wright 2:08
because if it was that it would have been three left handed people on the same podcast today.

Unknown Speaker 2:11
And it would have been really cool. I think that

Alyson Lex 2:13
might actually tear a hole in the universe. Which might not be a bad thing. It could reset us. Nope.

Jennie Wright 2:23
Unplug, restart.

Alyson Lex 2:27
Okay, so getting into images and photos, which is kind of your cup of tea? How does that help with your promotion and your brand? and kind of give us the primer?

Unknown Speaker 2:39
Yeah, so I mean, at the base of it, right? Like, if you're a business owner, and you are service, you have a service based business, or you have a product based business where you are like, the sole salesperson, or if you're a sales professional, whatever, like you are, you're the face of your business, right? Like you are your brand. So why would you not support that? with professional photos? Right? Like, I can't tell you how many times somebody will come to me and be like, Well, you know, I got a photo 10 years ago, and I'm like, and what has changed in the past 10 years, right? Like, and it's, it's one of those things that our, our, the way that we consume content is visual, the brain processes images, 60,000 times faster than text. So again, you're the face of your brand, people are going to recognize you and recognize your brand. Like I actually had an I was walking around on a photo session with a client walking to a location and saw somebody who I had actually never met in real life in person. Stop me and say, Oh, hey, I just got an email from you. And I was like, that's awesome.

Jennie Wright 3:52
Hey, now you're talking my language of email marketing?

Unknown Speaker 3:55
Yes. Because and I was and he started telling me the cut the text of it. I'm like, that's awesome. Because I don't write my own emails of a copywriter who does that. So I was like, Oh, I'm so glad you enjoyed it. It's so nice to see you. Totally. And then we walked away and I treated my client. I was like, I have no idea who that it's like, I think I like I knew, like I knew vaguely who he was. But like, it's one of those things, but because I put my face out there, right people know who I am. Because I do video and I do and I have my photos out there and I when you when you are the person who does the things and you're showing yourself, you're showing people who you are and people want to buy from those they know like and trust how are they going to get to know you? If you only ever show them a logo if you only ever show them stock photos if you only ever, you know, put stuff out there that's that's the what of the business instead of the why and the who

Jennie Wright 4:49
that makes a lot of sense. And I want to ask you something in relation to this and it has to do with the fact Okay, so in all transparency I just before COVID hit we did photoshoot like a professional photo shoot. And I think it was early February. And that was a game changer for me because it was really important to have those shots. And I'm not one of those people who likes to be in front of the camera, but I'm sure you hear that a lot. But the thing about it was is that now I have these headshots that I could send to people for being on podcasts and summits. And I could start using them in my social media, but I want to ask you something, I still do use the, like Canva with some stock photos, and some you know, flatlays, and things like that. But I want to ask you, how often should we be mixing in some of those professional headshots? With the stock photo? Or the you know, the flat lays and things like that? What's your opinion on that? What's your I am so glad

Unknown Speaker 5:45
you asked that question. So here's my answer. There is I'm going to flip it though, and say the place is there's a place for stock photos, there's a place for using those images that you get from Canva or PicMonkey, or any of the other graphics program, Adobe Spark wherever that you can support your brand, through your graphics and things that you put out there. But the there there's a two part answer to how how many and how often, right? So on social media, right, we need to post often because it's about visibility and algorithms. It's not about like, you know, you can post 20 times a day, and maybe five people will see your stuff, right. Like it's not, it's about visibility and algorithms. So on social media, the, what I say is, you know, every three to four posts should be personal or engagement, or you know, something about you your day. This is where on LinkedIn on Facebook and Instagram Stories are your friend, that's where you can be, you know, show the selfies and do the things I recommend. If you're going to just go with a headshot session, do it at least once a year if not every six months. Especially for women. Yeah, cuz we tend to changing your hair.

Jennie Wright 7:10
Yeah, because I've changed there's there's hair

Unknown Speaker 7:12
changes as changes like TEALS today couple weeks there's gonna be some pink and purple. Right? So because I I put color extensions and I because let me tell you I don't have time for the five hour like rainbow hair appointment like I used to have. I don't have those hours. Okay, and here's a question for you. Look the grace from the phone on just whatever.

Jennie Wright 7:30
So here's a really Yeah, well, that that was awesome. Allison. I, by the way, I own that. I'm like, screw it. I don't not pluck I used to but I don't anymore. I'm like, whatever. What's I don't know what the female version of silver fox. But if I go that way, I'm cool with it.

Unknown Speaker 7:47
There's actually an Instagram account. I'll look it up. But there's, that's that's totally about like embracing your your gray.

Jennie Wright 7:54
Yeah, I'm nowhere close to that, as you can tell, but I mean, whatever. But what I was going to ask you is originally before COVID hit, we were supposed to do a lifestyle shoot. So it was headshots in February. lifestyle shoot in. Because I'm in Canada, we were waiting for the summer, we want to do some of it outside, and then some of it in a nice, like, very modern location. But obviously COVID and not.

Unknown Speaker 8:16
Yeah. So when should because when should we have our lifestyle sheets? How often? Is it every year? Like you're suggesting for headshots? Or can it be a little bit more spaced out? It depends. So how much are you putting yourself out there on social media? I have quarterly clients that booked me for every quarter because they supply they're like they fill in the gaps. And they do a lot of selfies. I have monthly clients that, you know, we update their content monthly. Wow. Yeah. Because think about it, if you're posting three to five times a day on any given platform, how many photos Do you need, you need a minimum of one for each day of the month? So how would I choose Are you taking I will take anywhere from you know, my basic package starts with eight photos, which will basically give you a little sprinkle of personal stuff that you can put in all the way up to 91. Like, it depends on what your need is. So people who are just starting to brand themselves tend to start with the smaller packages. And then as they as they grow as their brand grows as their online presence grows, they, it does a couple of things. So number one is it's it's more efficient, and it's a better use of your time. And the reason it's a better use of your time and you can be more productive is because you're creating batch content. So when you create batch content, you are able to take everything in a folder and just schedule it out whenever you need to use it you have at your at your ready, right? So that's number one. So when you I mean if you think about If you're planning out your content, one to three months ahead even a year ahead, you know, I have some clients that will really sit down with a 12 month calendar and plan out their content for the year and full on power to you, because that is so not me.

Jennie Wright 10:15
So not Allison or I, and my gosh, Allison and I are struggling to try and keep up with the backlog we already have.

Unknown Speaker 10:21
Wait, I know, I'm like how I spent so much time on other people's content, but like mine falls by the wayside, right? Which is why I outsource my email because it would not get done if if I didn't outsource my email. But you know, so the batch content, number one, number two is it gives you the ability to really strategically look at your goals, and follow through with a plan and a strategy to support those goals. Right. So if you have a business that has seasonal stuff involved, right? We're going to be planning in June, July for October, September, October, November, right? Like we're gonna be planning on looking at what are the fall things? What are the what do we need to focus on? Because who are you trying to reach? Right? So if you are a business that is, you know, like a realtor, right, like, you really have to think outside the box of how you're going to set yourself apart. So my realtor clients, we go to specific neighborhoods that are growing and take photos all over the neighborhoods, we will go to, you know, wherever I have a real estate client who's ongoing, she does we do quarterly sessions with her and she will, like pick a spot. And then we're like, you know, we just we rapid fire, we have a shot list. So not only is it saving you time on the end delivery, and because you have this batch content to use, it saves you time on the front end, because think about how much time you would spend every day setting up a photo. Oh, yeah. So in two hours, when you can have three months worth of content that you've grabbed in two hours, because of pre planning, they have a very detailed questionnaire, we do shot list, we do a pre cut precision console, all of that, because it is necessary to reduce your time investment. I mean, as entrepreneurs our most valuable resources time. Like I can't I mean, I need 36 hours in a day. Don't we

Jennie Wright 12:22
all I can't even get enough of having like a, there's just not enough might Honestly, I love the direction that you're going with this. I think I know

Alyson Lex 12:29
nominally I'm completely fascinated. And I just typed a note to Jenny. I was like other Jenny. See, this is why I don't like being outnumbered by Jenny's. Because now I had to tell you which ones of you I'm speaking about. I was just telling Jennie Wright. Like I love this pre planning direction you're going in. And I kind of do that with, like, I take selfies. And if I feel really cute that day, I'll take like a whole boatload of selfies. And then I can use I just save them in a folder. And I can use them throughout. I just grab one when I want to promote something or when I want to put a picture out there. Yep. And I guess I never thought of doing like a monthly thing where I'm like, okay, today's my photo day. And I'm just going to take a whole bunch and the the shortlist is really intriguing to me. Me too. Because Yeah, because it stops that. Okay, now what do I do? It's like, okay, I want to get a shot of me leading up on this. Is that how detailed you get like, I want to get a shot of me on a stool in outfit a

Unknown Speaker 13:32
Yep, my clients would only like, we'll sit down and it starts with the questionnaire, right? And then I go through the questionnaire and I go, Okay, this is they fill it out, they send it back to me, I go through and I'm like, all right, based on our conversations and your questionnaire, these are my recommendations, what do you think? And then we kind of we go through that creative process and we say, okay, we're gonna do this, but it is literally that like I just did one of my, one of my realtor clients, we were in the downtown area of her town. And we knew ahead of time we wanted you know, I had already talked to the stores that were going to be open to make sure we could shoot in there within without masks because that's a that's a thing right now, right? So like, the deal was we could pop or mask off for a quick photo and then she had to put it back on but same thing restaurants, we went to the she had a change of clothes we did. But we every step of the way, from where we parked to finishing the session was pre planned. We're going to do the shot in front of this fountain. We're going to do this thing here. And then I also built in time in case anything inspires me or something like we we've finished up and we were starting to walk. And there was like somebody had set up hay bales and pumpkins and I was like, go sit there. Yeah, that's awesome. Right now we're gonna, you know, and she already used it like it's already. You know what I mean? So, and then we were walking back to the car, she's like, ooh, what about the town hall? I was like, go for it. Right. So we got, you know, we're able to, there is flexibility and there can be spontaneity Because that's part of the creative process, right? And then but part of it is just reassuring my clients that I understand what their vision is, and I'm going to do my best to carry it out.

Jennie Wright 15:10
So where this takes me as a person who prefers to be behind the camera than in front of it, in a big, big way, is when I finally decided to do the headshots, Can I just tell you that it took a year and a half before I actually did them? And up until that point, the only person who could take a reasonably good photo of me was my partner? That was it. like nobody else could take a good photo. He was the only one right?

Unknown Speaker 15:36
comfort level with him. Right, like so there's a component, there's a relationship component, which is part of the reason why I spend so much time planning. Yep. When you get to the session, I need to know how to make you laugh. I need to know how like what's gonna make you tick. I mean, I'm, you know, yeah.

Jennie Wright 15:54
Yeah, you got to get them comfortable and things like that.

Unknown Speaker 15:56
I mean, I'm a goof. So I typically will just my burden, you know, I'll do something stupid and make somebody laugh. And you'll get that

Jennie Wright 16:03
natural smile. Right? Yeah. So during the during the actual photo shoot that we did with the professional, he was trying to make me laugh and make it kind of goofy and fun. Because I, I was struggling a lot. The fact that I don't have feeling on one side of my face. So when I smile to me, it feels very lopsided. And if, if you're Canadian, go Google, john cozzia, who was our Prime Minister? I feel like him sometimes, because he's got like this party. Anyways, long story short, the The only time I smiled was even was during a natural laugh. Yeah. Right. And so he was trying to make me do that, which was cool. But my question that I wanted to say was, how do you what do you tell somebody who's brand spankin? New to trying to get their content out there on a consistent basis on social media? How about like, what do you tell them in terms of how many pictures should they be? Like, how many pictures do they need? Can their can their friend take them for right now? Since? Yeah, COVID? Like, how do we get them started? Because it might feel overwhelming to to hear some of your clients or quarterly, you know?

Unknown Speaker 17:06
Yeah. But I mean, again, most of you know, most of the new or rebranded clients are looking for the website, refresh that. That's where that like, eight photo package comes into play is right, like it gets you covered for all of your social media platforms, and then your, your website and a hero image and you know, enough for your email campaigns, that sort of thing. So the answer to that is like, yes, we can do I mean, we can even do a virtual session where I show you, you know, I can take your photos, if you have an iPhone and FaceTime, it Hold on,

Jennie Wright 17:40
I want to hear way more about this virtual thing.

Alyson Lex 17:43
I saw an ad for somebody that was doing that. And I think it's the coolest. Yeah.

Unknown Speaker 17:48
Yep. So what I what the way it works is that, and this is a totally like, because of COVID kind of thing that birthed itself. We do pre planning, we talk about lighting, like we do a video session like this over zoom or FaceTime. And you walk me around your house, you show me where all the lighting is, you show me all everything, I will actually set up and direct the photo I have you you're gonna need a tripod, like you're at least gonna need a, you know, a cell phone tripod. But we talk about all the things you're going to do I set you up for the photo, and I can take it through my phone. And yeah, through FaceTime. So because it's using your camera on your phone, to show me the photo, like to create the image. And then I can take it on my end through FaceTime. And I only do it through FaceTime. I only do it through iPhones. Okay, totally Mind blown. Hmm.

Jennie Wright 18:51
We have to talk after this then. Right, cuz that's insanely cool.

Unknown Speaker 18:58
So cool. And then my facebook group and on my Facebook page, I do a lot of talk about like, you know, how to how to effectively use your images, your marketing, and also what to do in absence of a professional photographer. So basic tips and tricks with lighting and like, Don't stand if you're going to take your own photo at home, don't stand against a wall, stand a foot in front of the wall, right? Like,

Jennie Wright 19:19
Yes, I remember you talking like I remember you talking about that. And it was a game changer. Mm hmm. Right? Because Yeah, that was such a big deal.

Unknown Speaker 19:27
Right? Because we don't think about like, the average person who's not a trained photographer wouldn't think about all of these little details about like, if you're going outside, hold your hand up in front of the sun, like a cloudy day is best. But if you're gonna go outside and take a picture, hold your hand up and see where your shadow falls. Right. Don't face the sun because it's going to make you super squinty. Oh yeah, are going to face the sun. Then you close your eyes and you count and the person counts to three and you don't open until they say three and that's when they take the picture.

Jennie Wright 19:59
That's me. 100% I'm such a squinty person that I need to do that.

Unknown Speaker 20:05
So when you, if you're standing outside and the sun is shining on you, you close your eyes, and you go 123 and you have your face set up except for the eyes opening. So your face is also that, and then 123 and your eyes don't have the time to adjust, so you're not squinting. So for the millisecond that you're the shutter goes the shutter speed, then those are the little things that we don't, you know, again, layperson would think about but I will coach my clients through that if they need it.

Jennie Wright 20:35
And it let's let's just let's do something cute here. So we're recording this on zoom with our video on if you're listening to the podcast, you can't see us. But what you can see on this zoom video, and I'll just describe it is that Excuse me, is that I I'm not properly lit right now. I'm not properly lit by a long, long country mile. So I have one side that's completely blown out with light and one side that's partially in shadow. And that's because we haven't finished putting up some proper like window coverings in this room.

Unknown Speaker 21:09
Oh, well.

Jennie Wright 21:10
I'll get there and I'm not too concerned but I'm literally I look like a unlike half and shout outs right split down on the center. My face is kind of what we call an overexposed highlights. There you go. I'm overexposed highlights girlfriend all day long right now. So we're gonna get it fixed.

Unknown Speaker 21:25
But it's just that you're mentioning it right? If you were to put up some like really nice glossy curtains, I like like do room darkening that you can open like either blinds or whatever. But if you put some like nice gauzy curtains up there or something that's that's going to be more shear that will actually act as a natural light diffuser. And then you can turn your chair in front of the junior facing the window full on and take your photos there. You know what I meant? Like? It's really, yeah,

Alyson Lex 21:59
it's funny. You mentioned it because my window is much closer to me than Jenny's is to her just set off the window. But I have they're not. They're not room darkening and blackout, but they're not fully shared either. And, yeah, you could I just opened them. And now the side of my face got blown out.

Unknown Speaker 22:18
Yeah. The monitor is actually blocking the light, like I can see it. And right, rational, right, like I would you know, so there's there's things that we can talk about, right. And if you have a photographer who is accustomed to working with commercial or business clients that they will be able to say like, Hey, you know what, let's think about it this way, right? Like I was at a retreat recently. And we had some like painting night or whatever. And I was like, so proud of myself because I volunteered to do nothing. I did not volunteer to take headshots, I didn't volunteer to participate. I didn't volunteer to speak. I just wanted to show up. And so I just showed up, but it was fabulous. But the photographer comes over and she's like, do you mind if I take a picture of you know, while you're doing your painting thing, and I was like, yeah, hold on, and I quickly set up the shot. So that it wasn't just like, you know, a snap shot or a snap or a pic. Alright, y'all listeners, do yourself a favor. Never ever, ever comment on a photographer's professional photo as a pic, or a snap?

Unknown Speaker 23:29
Please don't do that.

Alyson Lex 23:30
Okay. Okay, so we talked a lot about things like lighting, and making sure you set up the perfect shot. And as someone who has taken a selfie up against a wall. Now I feel like I'm doing everything wrong. And so how important is it that we follow all of these rules all the time, especially when we're first getting started? or putting ourselves out there?

Unknown Speaker 23:57
It's not, it's not so I mean, the reality is like, you need prevent, like, you need professional photos for your website. You need professional photos to showcase yourself on your social media platforms and to send to other professionals that you are going to be partnering with for guest blogging for, you know, visits to their Facebook groups for podcast guesting all that stuff. You need professional photos for that, for the day to day. It is like it Yes, accounts with professional photos get higher views, more engagement, more follows overall, because they're pretty to look at, right? They're not messy. They're not they're not low quality. So higher quality images do convert. However, if you're just starting out if you're somebody who's like, you know what, I don't even have time to breathe much less try to find a photographer and schedule sessions monthly, quarterly, whatever, even though I promise you it'll save you time. You'll reclaim that time, I promise. Um, you know, just pay attention a little bit of attention to where you are in space, what you're wearing. And what's if you're going to take not every photo, remember has to be of you. Yeah, it could be of your house, they can be of your office of your car of your dog and cat, kids, however, your because of your life,

Jennie Wright 25:25
and that's what people want to see. And I've seen you actually take pictures, because you posted some of them. And it was something in somebody's office where it was like a cup of coffee and like a notepad. And nothing along those lines are in target. I took client to target. Right. So I have a question for you with all of this, which makes I think it makes a lot of sense. And I and probably you as well, we watch a lot of influencers, we will watch a lot of the people who are who paved the way for us in terms of our digital marketing careers. And in particular, Alyson I follow a pretty close set. And we've been watching them. And what we're trying to what we're seeing now is that some of them had to distance themselves so far from, I guess, looking like real people. And I say that in air quotes. You know, everything looked very, very, like super set.

Unknown Speaker 26:15
Now we're just

Jennie Wright 26:16
super polished. Now we're seeing them trying to do more authentic stuff. But the weird thing is, is that it's coming off, at least in some cases, it seems to become an inauthentic. Yeah,

Unknown Speaker 26:27
yeah.

Jennie Wright 26:29
So how do you like, how do you balance that? Yeah,

Unknown Speaker 26:34
yeah. So the way that you balance it is you just balance it, right? Like not everything has to be perfect. There's beauty and imperfection, right? We are imperfect as we are built. If you look, you know, the reason that women paint their eyebrows on is because they're asynchronous. They're supposed to be sisters, not twins. Our eyes are different sizes, our feet are different sizes. Our boobs are different sizes, right? Like, as people like this is we are not 100% symmetrical, no, but the reality is your eye will naturally follow symmetry. Your eye naturally looks for symmetry. So that's why we do these things to make, you know, to make ourselves like perfectly looking and doing all the things but the reality is that as your audience wants to get to know you. So the way that you balance it, is you balance it, right like you put no makeup selfie, you put the you know, went live the other night, no makeup, and

Jennie Wright 27:35
I was like, ah, whatever.

Unknown Speaker 27:36
I, you know, I used to do. I've done a few videos where I'm doing my makeup while I'm talking. And, you know, or, you know, life happens. And my my kids or their kids are everywhere. Hmm, they, my kids are part of my brand though, right? Like my kids have their own hashtags. Because all my shits public, I don't care. Like I don't post what I don't want you to see. Right? So if I don't want you to see it, it's not there. So you get to see the life. I mean, it's it's real life, right? I've managed to do a whole video series on my personal page because my daughter cried that she didn't get mail. And that's all blue. We're still like, we are now getting responses to our cards that we sent back as thank yous and like so it's it is starting like a pen pal relationship on those. But it's you know, those types of things where it's not always peaches and cream and unicorns, shooting rainbow glitter, right, like in real life. And real life is messy, and it's dirty, and you should show your dirty sink full of dishes and you should show your you know, your your kids crying and you should show your crazy goofball, cats and dogs and you know, your messy desks and not everything has to be perfect, because that's not real. And people know, people will spot the bullshit, you're saying you're seeing these people who are trying to be trying too hard to be authentic? It's not coming across the right way. So at

Jennie Wright 29:15
all, at all, and then you've got those people. I mean, are we I think we're done. I hope we're done. I really hope we're done with the shots of the, you know, here's my feet in the sand with my favorite book

Unknown Speaker 29:26
kind of thing. Like for the love of laundry to be done with it because somebody else is going to come into the space, you know why? So here's the thing, everybody's at a different part of their journey. Right? So and everybody's in a different part of their, their brand journey, right? Because we're constantly evolving. So, you know, it's something to fill to say like to resonate, right? I promise you, those are they are tired, and there's more creative ways to do it. Right. One of the one of the things that I talk about all the time is like that's where that place for stock photo comes right? You can create emotionally engaging stock footage for yourself. There, you know, the example I use is like if you're talking about a mobile lifestyle, right, let's say you're a network marketer, and you want to talk about how easy it is to work from your phone. Or because of, you know, the frit the time freedom that you've achieved, do not use a picture of you holding your phone, in your hand or your tablet or your laptop, and talk about you know, how easy it is to work from there, use the image of you, you know, have a massage therapist and saying, Look what you've done with your reclaim time, you're able to go to the park with your kids, you're able to go for that, you know, your for that spa appointment, you're able to go shopping, or, you know, go sit outside in your backyard. And that's where that plays for the you know, the feet in the sand in the book may come into play, right? Because yes, it's a tired image. But if you're if it's paired with the right message, right, not just like, oh, look at my life, it's so relaxing, more of like a, you know, hey, I managed to save myself an hour today, because I got my work done, and look what I'm doing now.

Alyson Lex 31:19
Okay. So basically, what you're saying is, take lots of pictures, get some of them professionally done. You don't have to be perfect from the get go show the real mass. And I think the biggest takeaway is, you can do it for us virtually from an iPhone.

Jennie Wright 31:37
So I'm so sold on that, right?

Unknown Speaker 31:41
100%.

Jennie Wright 31:43
Yeah. And the other thing I got from that is just the authenticity of it, what we haven't even touched on, and this is why I think we're probably going to have to have a totally separate conversation, like a brand new Jenny Midgley moment, is to talk about the actual content and the storytelling, which we haven't even touched on today. It was just about pictures, pictures and images. And I know that's not the full story. I know, there's so much more to this than just taking a picture and putting it up. There has to be the story and the content and all of that with it. And so I think we're gonna have to have you back and talk about the storytelling portion

Unknown Speaker 32:13
of this, because I think it's really important. Yes, for sure. That's my jam.

Alyson Lex 32:19
So until then, how can we get in touch with you? How can we talk to you about these amazing virtual sessions, or find out some of these tips that you share all of that?

Unknown Speaker 32:29
Yeah. So I anywhere you go on social, it's just Jenny Midgley. That's how you find me. On You know, I'm on Instagram, Facebook, LinkedIn, feel free to connect with me. And, you know, you can go to Jenny Midgley Comm. And, you know, send me an email. I'm very accessible, I will respond, you can fly to my dams, I'll respond to you. And you can also find me at I have a podcast, it's called girls who do stuff. And also, that is how you find the girls who do stuff. It's girls who do stuff, calm. Girls who do stuff on Facebook and Instagram. So yeah, so we are, I'm accessible. And you can absolutely find me and ask me questions. And I have a Facebook group. Everything is is.

Jennie Wright 33:18
Everything's linked off your business page.

Alyson Lex 33:20
Yeah, yeah. And yeah, so we'll go ahead and put links to that in the show notes at System to thrive.com. But if you want to go right to Jenny's website, right now, it's je and and why am I dgley.com? I stole her last name wrong all the time. And it's different spelling of the first name than our other Jenny. So je and ny mid je le y.com. We'll also put all of those links on our show notes page at System to thrive.com.

Jennie Wright 33:51
Absolutely. And I will say that Jenny is incredibly accessible. And not only that, she is also incredibly supportive. So she is supported Alison and I, when we've been promoting things, you know, she sees a post, she's always one of the first people to like it, share, you know, comment on it. And, you know, that means a lot. So we appreciate that

Unknown Speaker 34:10
quite a bit. So thank you. I appreciate both of you. So thanks for having me.

Jennie Wright 34:14
Yeah, of course. Thanks so much for being on Jenny. We really are like, this is a conversation that we could dive even deeper to and we will. We love the fact that we talked about these, all the different modalities that we can do as entrepreneurs. It's brilliant. just brilliant. And just want to say thank you so much. So thanks for listening, everybody. If you haven't already, please do subscribe to the podcast. Easy. Just grab that go where you're listening to podcasts and hit the subscribe button so you never miss another episode of the System to THRIVE with Alison and myself. And thank you so much, guys. We'll be back answering another big question next time. Thanks again for watching or listening to this podcast. We hope we've answered some of your big questions today. Be sure to subscribe to the podcast anywhere you're listening and leave us a review

Alyson Lex 34:59
also Make sure you've checked out the thrive collaborative podcast community, our Facebook group for listeners and entrepreneurs find us on Facebook or online at System to thrive.com

LOVE WHAT YOU HEAR?
SHARE WITH YOUR NETWORK!


RELATED EPISODES YOU MIGHT LIKE

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.