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Alyson Lex 0:00
Hi, this is Alyson Lex and instead of a usual quick tip that gives you an actionable strategy that you can use to grow your business. Today, I want to actually talk about something really important and kind of personal. See, the one thing that's going to kill your business faster than a bad marketing strategy or a bad marketing plan? Is burnout. Not taking care of yourself working too hard. pushing yourself beyond your limits to the point where your body gives out, your brain stops working right. And you just can't do it anymore. And I tell you this from personal experience, so I'm gonna tell you a story. Last year, in March of 2020, we all know what happened, the world shut down. Things drastically changed for everyone and anxiety that I'd always had never realized, reared its ugly head moved to the surface and quickly took over my entire being. I wasn't sleeping. And when I was I wasn't sleeping. Well. I was stressed out all the time, and I was constantly buzzing. I've never experienced this before. And frankly, I didn't recognize it for what it was. But what I did know is I was more productive than I ever thought I'd be in my whole life. I thought, Hey, this is kind of cool. This is kind of a new, Alyson right, maybe I'm finally growing up. Or maybe I'm finally getting into my business. And I'm excited again, the shift that the world has seen has brought out something pretty cool that frankly, I could get used to. And what Jenny, who is an amazing friend, and a wonderful partner, what Jenny saw and tried to say to me but couldn't get through was house and this is unhealthy. This isn't how you should be. Yeah, the productivity is great. And it's really cool to wake up in the morning and find six hours of work already done, because frankly, that's how much I was getting done. But you can't sustain this level for that long. And so it was probably maybe August. It was probably August when the depression that I always knew I had came in. And it came in full force. And I was no good. For a while because I hadn't been taking care of myself, I hadn't been paying attention to what I needed as a human in order to run my business. And so it's sidelined me for a good couple of weeks. And frankly, I'm now back to probably I wouldn't say pre COVID levels of productivity, I'm working really hard. But I'm definitely not the April and May version of myself. And sometimes I miss that. Sometimes I miss feeling like I can get so much done. But frankly, the spinning feeling all the time. Now I know how unhealthy that is, I've sought the help that I need in order to handle things in a more healthy way. So I tell you this not to encourage you to go and try to get anxiety so that you can get more done or not to start a woe is me type of story. But to show you that, frankly, you're not alone. It's really hard to take care of yourself when you're trying to build something. We launched this podcast on July 9 2020. And really, we did it in 30 days. Part of that was due to this anxiety, I was able to get so much done. But it led to some major burnout. And even now I see some really good friends pushing really hard to get some things done and they're working. They're getting up super early, working all day, not taking breaks, working until the late hours and then getting up and doing it all over seven days a week.
And I know from personal experience that this isn't sustainable. This is not something that you can do on an ongoing basis. Yes, there are going to be times especially when you're during a launch, that you're going to say to yourself, hey, I need to do a little extra hustle today. But if you don't take the time to step away from your work, your work will suffer. It's not just going to be you that shuts down. It's going to be your business. your creativity will suffer your productivity will suffer your ability to think Through in a critical and logical way, is going to suffer. And I don't care what kind of marketing plan you have, if you are not able to implement it because you haven't taken care of yourself. It's not going to help your business. Okay, so I know I said this wasn't going to be super actionable. But I want to talk to you really quick about how to do this self care thing. From the perspective of someone who doesn't really understand self care. That's my damaging admission. That's my confession to you today. I don't get it. It's hard for me to turn off. And I always thought that that was creativity and ambition and excitement and passion. But now I know it's anxiety. It's hard for me to turn my brain off. Anxiety and ADHD. Thanks for that, right. But by intentionally stepping back, as well as giving yourself permission to take time off, without feeling guilty, without feeling like you're missing something, without wondering what you should be doing, putting the phone down, turning off the computer, signing out of clubhouse, silencing notifications, doing something that puts you away from your business for even 10 minutes a day is going to be a game changer for you. And that's where I want you to start. If you are the person that struggles to step away from your business, whether you feel like you can't or you feel like you don't want to, it's going to be hard. And sometimes we mistake it for passion or excitement. But what it is, is fear. We're afraid that if we step away from our business, no matter how often or how long we do it, that it's going to end. And I will tell you, there are things that you can do to set it up so that you can step away from your business for an extended period of time without worrying about it. We can always talk about that in a future episode. We can talk about that with a guest expert. Maybe that's someone that will look for. But it is essential that you are able to do it for at least 10 to 30 minutes a day, go for a walk, go outside, sit in a recliner, watch stupid TV, read a light reading book, not a business book. But a fun book, play with your kid, pet your cat, I don't care what you're doing. But if you're awake, and not eating, and not showering, you need to be doing something that is not about your business. That's the step that I want you to take today. That's your action item 10 minutes, find 10 minutes, step away from your business. Focus on you. Do you want to relax, go relax, do you want to get some work done in your yard, go go garden. But if you keep pushing to your business, if you obsess about your business to the point where it takes over your entire life, then you're going to burn out. And that's when you're going to lose your business. That's when you're going to really really screw things up for yourself. Because you won't be able to tell when it's coming. I can tell you, burnout is not one of those things that gradually shows up and you know it's coming in, there's a magical point that you can see in the distance that says here is where you're going to have to stop. It shows up out of nowhere. It shows up in illness, it shows up in injury, your body will shut you down.
And I'm recording this at seven o'clock on a Saturday night. So clearly I don't take my own advice. But frankly, I've started to burn out a little bit. I've been pushing really hard for the past couple of weeks, and I recognized Hey, I don't feel very good today. My body's trying to tell me something. It's trying to say take a day off. So I did. I took a day off. And I'm going to do it again tomorrow. And so that's why I'm recording this at seven o'clock on a Saturday night because I said, Hey, I need to get this down so I can tell other people, this could happen to you. And it does happen and in and I know we have an episode coming up about burnout in your business. Our guest actually burned out so hard. She closed her business. She was making a ton of money and she said I can't do this anymore. I'm done. And I just don't want that to happen to you. I don't want you to have to get to that point before you begin to take care of herself. And she'll give you some really good actionable information on how to how to manage that. But that's something that I want you to just really think about. So again, take 10 minutes away, make sure that you're not obsessing. And just take care of yourself. There's only one you. Okay, I see you, I see you working really hard. I see you pushing and striving and working to building something that's great that you can leave a legacy and make an impact on the world and affect other people in a positive way. And I know it's hard. I know it's hard to push and push and push and feel like you're not getting the momentum that you should be. So you must certainly need to push harder. But I promise you, that's not the answer. This has been a thrive quick tip. And I'm here for you and you're not alone. And I'll see you next week.