Episode 45 – How to Engage Your Audience with Facebook Groups with Christina Jandali

Listen Now:

What We Talk About

You’re probably in one or more Facebook groups that are designed to create a community around a hobby, need, or problem you want solved. And when you plan it right, you can create a Facebook group dedicated to doing exactly the same thing… while also creating a hyper-engaged group of hot-and-ready buyers who are just waiting for your next promotion.

Christina Jandali is going to come and break down exactly how highly-engaging Facebook groups can help your launches, offers, and business growth.

Resources

Christina's Grow Your Group Checklist – which will show you things like how to get started from the beginning and what you can do to create the epic experience you want. She'll also show you what she did to get her first 2500 members in just 3 months.

Connect with Christina on LinkedIn
Find Christina on Facebook
Follow Christina on Instagram


Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
Facebook groups are like the hugest thing. I'm in a bajillion of them for my community, for my interests, and, of course, for my business, my ideal client. But one thing I don't have is a group of my own, that I'm monetizing and growing properly. And it's simply because I don't know how. And so when we were thinking about our calendar this year, I was like, let's have my friend Christina on, because she is super good at this. And of course, Jenny loves her too. So we invited Christina jandali to join us today. She is a Facebook group growth expert, and just knows everything there is to growing and leveraging and monetizing your group. So that's all you need to know about her. She's amazing. So Christina, thank you so much for being here today.

Christina Jandali 0:52
Thanks for having me, guys.

Jennie Wright 0:54
Yeah, super fun.

Alyson Lex 0:55
So who should have a Facebook group?

Christina Jandali 0:59
Oh, it's a good question. That's a good one. So I like to look at it from the perspective that first off, you've got to, you've got to like to be connecting with other people. If you don't want to have real life conversations with people and you want to have a lot of distance, then a Facebook group is not going to be for you. Now, that being said, I'm a massive introvert. So I really enjoy, like deep connection, personal connection. And I like the level of intimacy. So it doesn't mean necessarily you have to be this outgoing extrovert, that's the you know, the the talk of the town that everyone's talking about front and center. But it's really about coming from a place of wanting to wanting to create real, actual relationships with people that is that you're serving. And I'd say it probably comes down to three different categories. Number one Facebook group is fabulous for someone who has a pretty good idea of who they want to serve, but they don't know exactly what they're going to offer yet. And by building a Facebook group, they can get really clear on building up their audience and then finding out what exactly they want. So they can create an offer that's aligned with what they want. So don't sell them something that they're not interested in. The second group of people that a Facebook group is great for is more for someone that they're that they've started their business, they know their offers, but they're just not making as many sales as that they know they could and they feel like there's maybe a disconnection, I don't know what they're not saying why people don't necessarily get how they can help them. Facebook group is a phenomenal place to really get in the hearts and minds of your ideal clients by actually having conversations with them. And then the third type of person that I think of Facebook group is phenomenal for someone that's already doing really well with their launch cycles, or their funnels that they're doing. But they just know that they can scale up. And they know that they can leverage the power of a Facebook group to be able to expand their reach and also increase their conversions on what's already working for them and their business.

Jennie Wright 2:48
Wow. Okay, so that was like a mini course right in itself. Right there.

Alyson Lex 2:52
Right? Awesome. Okay, episode over thanks.

Jennie Wright 2:57
And close. Is there ever a time when people should not have a Facebook group, like, I'll be honest, I've had three or four Facebook groups I've closed. I've started and closed, I think, too. And I've given somebody else a group, like my group, I grew it and then I, you know, somebody else has taken it over completely, because it's more their thing. And then I still have my little baby group. So who shouldn't have a Facebook group.

Christina Jandali 3:29
So you don't want to have a Facebook group, if you're going to run your Facebook group, like a booty call. And that means that you show up when you want to sell something, and then you completely disappear off the face of the earth in between. So if that tends to be your you know, and sometimes this doesn't even come from a place of stop doesn't mean you're being salesy. But it just means maybe you're busy. And then you get into client fulfillment, and then you're supporting on the back end, and you realize, Oh, geez, like I totally forgot I've been, I forgot about all these people that are sending in my space. So it's really important that you have, you have a commitment to be consistent in your group, if you're going to have a group and you don't want to be showing up by running a booty call. Now, you can have a pop up group, which is a group that you open for a launch cycle and close it and you can show up there and serve and sell and close it down and be done with it. But if you're going to have a long term group, then it's really important that you've got to be willing to show up and be consistent in there. Okay,

Jennie Wright 4:26
so can we just address the whole fact that I loved what she said about booty call? Like,

Alyson Lex 4:32
it's totally that's like, that might go in the title. Um, I've got like a million questions. And they're all about like growth and engagement. So I'm going to start with growth and then we'll move into engagement. How do we get people into doing into my group?

Christina Jandali 4:47
Good question.

Alyson Lex 4:48
Yes.

Christina Jandali 4:49
Where do I find people? Where do I find members? Yes, I love it. So. So there's ultimately when you have your Facebook group, one of the important things to recognize is that the faster at the, the quicker you grow your group, the more that Facebook is automatically going to tell people about your group. So the the, the rate of growth of your group grows drastically, the more that you start to have regular growth in your group as well as what I call active members. So active members are the people that are reading your content, they're clicking to read more, they're watching your videos, it doesn't necessarily mean that they're, they're commenting or liking. That's certainly part of it. But it also wouldn't contrary to what most people believe is active members is people that are actually consuming content that are in there. So if your group has is has consistency with your active members, and you have consistent growth, Facebook's automatically going to organically show your group to more people and say, Hey, if you like this group, you're also going to like groups, you're also going to come check this out suggested groups, so it's going to automatically show up for you. So knowing that then thinking of like, how do you get to orchestrate the experience of growing your group. So there's, there's there's passive ways and there's active ways. So passive ways are all the existing assets that you already have that you get to just put on a little notice. So for example, on your website, you can have a little bar on your navigation button, on your navigation bar, a little button that says join the Facebook group, you can have it on the PS of your emails, you can have it on the thank you pages of your OPT in pages. So you're thinking you can have it on the banners of your social media platform. So you can put a call to action to join your group on things that are already established that don't take any time, effort or energy, it's like set it and forget it and it's done. And it gives people the opportunity to have a call to actually know where to go. So that's sort of the passive, then we're looking at it from an active standpoint. So that means that we're actually doing something to generate a result, we're actively promoting it. So when you're actively promoting that, there's really three forms of traffic that gets to come to your group, there's free, there's paid, and then there's joint venture. So free would be activity on your social media platforms free would be being on a podcast interview, feet free would be guest blogging. So free would be all these ways that you could be it could be speaking online, most of its online as the time of recording this virtual, there's not a whole lot going on in person right now. But so you have all those, those ways that are free, then you have paid which of course is paid pay to play. So whether you're doing Facebook ads, or Google ads, you're directing people to go to your your group. And then the third is joint venture traffic. So that's where you can run a collaborative event, you can do cross interview slots with other Facebook group hosts, you have the opportunity to host a giveaway event in your group, or you have different people coming on doing giveaways each day, for a certain period of time, you can do a summit where you're doing interviews over a period of time, and then the conversation is coming into the group for a summit. So those are really your three forms of traffic, but knowing that you have the opportunity with the free the paid and the joint venture, and if you do that, well, Facebook's automatically going to start showing your group to more people and the pace at which it grows is just gonna skyrocket.

Jennie Wright 8:03
That's amazing. I love the absolute gems that you were pulling out there in terms of how to use organic because you know, I'm a big fan of organic. And then there's obviously the you know, the different kinds of traffic. So I think is great. So engagement is a big thing. You just told us that Facebook rewards us for engagement by showing our groups to more people. So how are we going to create engagement? What's the trick? How do we keep going? What are all the things there that actually helped us out?

Alyson Lex 8:29
Yeah,

Christina Jandali 8:30
so one of the thinking about engagement, I think first let's let's get a true measure of engagement. So most people measure engagement with like I say, it's like the feel good. I feel good when people like I feel good when people comment, I feel good when I can, you know overtly see people. And so often I see Facebook group hosting King, no one's paying attention to me, I feel like I'm the only one talking in my group. No one's those day feel like all alone out here. And then what happens is they stop and start their content, based on the fact that they think no one's tuning in and paying attention. But what they don't realize is there's a whole bunch of people in their group that are lurkers that are consuming every single thing that they put out, and they may not even know that they exist. And so when you go into your group insights, you actually want to be looking at your active members, which are the people that are liking they're commenting, they're viewing, they're clicking to read more, they're watching your videos, but they're actually consuming your content, not necessarily outward, engaging. I think it's really important that we recognize, yes, we want outward engagement, cuz it makes us feel good. It's kind of one of those ego metrics a little bit, right. We feel good when we feel validated, and people are saying, Oh, that's great. And

Alyson Lex 9:44
you feel like you're not talking into the abyss. That's like the worse

Christina Jandali 9:47
totally, yes. So you feel like you're it's like a two way conversation, which is great. But we also have to recognize that there's people that are constantly tuning in and paying attention and if we stop and start with your content, what happens is you lose trust with those People, and then they get what go elsewhere. And then they're no longer show up. So consistency is key. So how to create engagement? Here's I'm going to sum it up in one word, and then I'll go up one, one sentence, and I'll go in and explain it. So I want you to seek to understand, versus seek to be understood. Say it again, seek to understand versus seek to be understood. When you are wanting to prove you're that you're an authority or prove that you've got value to add, or you're, you know, shouting from the rooftops about things. You're not giving people any space to share anything, you're talking at them. You're killing engagement. When you're pouring out how to content and tips and tricks, you're killing engagement. Now, there's a place for these things, but what creates engagement, think about this, you go to a dinner party and you're having a you're sitting around the table at a dinner party, there's one person at a dinner party, and they incessantly talk about themselves, in their life, and their kids and their dog and their partner and everything right, and you can't get a word in edgewise. You're like, okay, I don't even want to be here. Like, I don't even want to talk to this person. It's like the person that says, Don't ever sit next to, don't ever sit next to so and so. Right, then you go to the other side of the table. And there's this person that's just very curious and asking you questions and learning about you, and really has this keen interest to find out about you, and what's going on with you and your life, and what's important to you and what matters to you. And during that conversation, you open up and you start sharing, and you feel like you really connected to that person, even if you never even knew anything about them. Why? Because they created space for you to be able to share about yourself. And so you want to create that experience for your members, you get to establish your authority as a result of creating a sense of community with your members. And the only way you get to create a sense of community with your members is to make it about them, it has nothing to do with you. And if you make it about them, they feel valued. They feel seen, they feel heard, they feel understood. Suddenly, now they're tuning in, they're tapped in, they're turned on, and they're gonna be engaging a heck of a lot more because they're they're, they're paying attention to you now. So I think that's the biggest flip of shifting perspective is making it about them, that has nothing to do with you.

Alyson Lex 12:16
You're speaking every word of my language here with the make it about them, because we do the same thing and sales copy YesI At any rate, make it about them. And one of the things that I know is that two huge things that everybody's audience wants, this is the one time I'm going to say this applies to everyone in the world is you want to be understood. And you want to know you're not alone. And so your goal is to create a community of people who understand you. And that is basically what you're saying to do with your Facebook group. Because that's going to create that engagement, that safe space. somewhere. They want to be all of that, right?

Christina Jandali 12:57
Absolutely. Yes. And it's something so simple. But yeah, so often overlooked?

Alyson Lex 13:02
Well, and I think it's hard because it's like, do I want to ask all of these non business questions? Right? Like I if I was to have a group, it would be full of business owners? And do I want to ask the personal stuff. And sometimes I feel like I shouldn't, because I'm very tactical. And I'm making the same mistake that I know a lot of people make I am not my customer. Right before you can say it. But do you start it with those personal kind of questions? Is that how you start the conversation? What kind of questions would you ask?

Christina Jandali 13:36
So there's two types of engagement questions that that we speak about in your group. So there's what I call mindless engagement. And then there's purposeful engagement. And when it comes to mindless engagement, mindless engagement is more of the personal questions, and easy to answer things that really have nothing to do with your business, your offerings or niche. So they're in some, so you could almost say they're kind of pointless, but they do boost engagement. Now, oftentimes, people like overusing these because people engage with them. So they're engaging with them. So it's like, oh, this work, people are commenting on this, I'm gonna do more of this. But that is not moving people towards a buying decision. And essentially, you want to create a group and a community, but you want to be moving people towards a buying decision. So the other kind of engagement is what I call purposeful engagement. And that means that you're asking questions, that is allowing you to either learn about their, learn about their challenges, learn about their vision, learn about their feelings, learn about their experiences as it relates to your area of expertise as it relates to your topic, and allows you to be able to drop points of authority and credibility and vulnerability in the experience of doing that. So I'll give you an example. purposeful engagement, let's say, let's say someone is a health coach, and they're asking a question in their group, right? And they say how do you feel about that? Being able to keep weight off once you lose it. That might be something that's so simple, but most people that are struggling with weight have gone through yo yo dieting, they've gone through losing weight and gaining it back over again and back and forth and back and forth. And so they struggle with that. So now by asking them how they feel about that, suddenly now you're creating an opportunity to experience for people to have a shared experience inside of the group shared feelings inside the group. And now you're getting someone to open up and share about what's showing up for them. Now, as you would recognize to Ellison, this is like a goldmine for coffee because now everyone's telling you how they feel which now you get to use this their language when you're speaking to them. And now you suddenly are connecting with them and it's landing. So purposeful engagement is asking very, very simple questions, that is really getting into the hearts and minds of your ideal client as it relates to your area of expertise. And it relates to your topic, and the majority of your engagement questions should be purposeful engagement, not the mindless engagement.

Jennie Wright 15:57
I love that beyond like Alison and I are just like are you guys can't see it. We're like nodding our heads like holy crap. Because it's so true. We're in a lot of Alison and I are in a lot of the same groups. And we absolutely do see the mindless engagement and, you know, the more purposeful engagement. I'm a fan of purposeful, although I do sometimes do a little mindless, you know, thing, which is good. But I think like you said, some people really overdo it because they see it as an opportunity to create engagement. But it's not moving people towards that buying decision. And so to me, that's the part I love. Yeah, the me being very tactical, I see it as an opportunity to maybe use it occasionally, but not overuse it to the point where it's like, dude, if you ask me again, which kind of ice cream I like, like, come on, you know, but I don't I mean, I totally get the the desire, which is cool.

Christina Jandali 16:48
Yeah, and one thing to keep in mind, too, when it comes to the mindless engagement, one of the best places to be able to

one of the best places to be able to use that mindless engagement is right before you're going to do a promotional post. So if you want to promote something, and you're putting it out there right before you do promotional post, then go and do a mindless engagement posts because guess what, you're suddenly going to get more reach. And Facebook's going to say wow, this person, they're really creating a lot of conversation this group, they're creating a lot of engagement, we want to show their posts to more people. So the next post that you do after that, if it's a promotional post can get more eyeballs on it. So if you are going to use mindless engagement, use it in the right order at the right time and use it strategically not just for the sake of sort of filling in the gaps.

Alyson Lex 17:37
I'm swiping that hack not just for groups, but for my profile right now. Just deciding. Okay, so the one thing I've seen a crop up lately, and a couple of other groups that I've joined, and I've seen it before with like, optional, hey, do you want my free training, but now I'm starting to see like, it's required that you sign up for my email list to join this group, or, you know, really kind of very restrictive rules, and we're gonna really check you out and make sure you're a good fit. And I totally get wanting the right fit in your community. But it feels counterproductive to me, what are your thoughts on making it hard for people to join your group?

Christina Jandali 18:25
So I'm going to give you guys the three questions that you should be asking for your pre join questions when someone comes. So we're gonna go straight into it. Okay, So question number one should be a very simple and easy to answer qualifying question. So we're not getting into the nitty gritty qualifying of buyers. At this point, we're getting into the qualifiers of your group. So for example, I host of free training series group group training series, and I open a pop up group for that's just based on Facebook groups. So if I'm going to ask a question there, I might say, do you have a Facebook group? Are you looking to start one? Like we're talking like, very, very simple, easy, qualifying question wrong getting into the nitty gritty, if you're a parenting coach, Do you have children? Right? We're asking something that's very basic, very simple, easy to answer. It's not a high barrier, but it's simply being able to make sure yes, you know, we're narrowing it down a little bit. The second question that you want to be asking is, what's the number one question that you have as it relates to your topic? Now, so many people go through and they answer these questions on what what's the what's the biggest challenge you're experiencing when it comes to your growth? And when they're asking do you guys want me to do is I'm gonna stop I thought I turned all the ringers. Okay.

Jennie Wright 19:49
Well, well, if you want to go back to what's the

Alyson Lex 19:55
I'll go back to starting at your second point. Yeah, the second second questions Second, okay.

Christina Jandali 20:05
Oh my goodness, we have an offer on a house right now. So my husband's like calling all the lines. So just give me two seconds. And I'm just

Jennie Wright 20:15
that's an important thing. We got it.

Christina Jandali 20:16
I know. I'm like, it's awkward house. We're countering going back and forth on.

Alyson Lex 20:25
Sorry, guys.

Christina Jandali 20:28
I never usually have any edits on me. Okay, so. So the second question that you want to, oh my goodness, we're still going into this life and digging on here. Did you guys hear that? No. I'm like, I have all my notifications off. Okay. We'll stop. Okay. So the second question that you want to be asking for those pre join questions is, what's the number one question that you have as it relates to your topic, your area of expertise? So when you're asking, we're a lot of people go wrong, as they say, What's your biggest challenge when it comes to losing weight? What's your biggest challenge when it comes to meeting the man of your dreams? What's the biggest challenge when it comes to your business? Now, the problem with this is that many of the people that are gonna be coming into your group might be new to you. And if someone comes up, like if you're, you go and go on a blind date, and someone asks you like a really deep question, you're gonna be like, Whoa, I didn't even know you yet. You have not earned the right to ask me something like that. And if you're asking someone, what's their biggest challenge? What happens is that it's with the expectation that they're broken, they're stuck. There's something that's going on that they're having a challenge with. And so it's like, it's not, it's not really creating that safe environment, it's just kind of showing up in their face. So instead, if you ask them, what's the number one question you have, as it relates to topic, guess what, that's going to be their biggest challenge, but it's framed in a way that's very inviting. And it's not making something wrong with them. It's just like, Hey, you know, what, what's your biggest question so that you can best serve them? So that's your second question. And then your third question, you want to have it around, you're getting them onto your email list, ideally. So hey, do you have whatever the name of your free gift is, or your free training, or whatever your free offer is, hey, do you have that if not, enter your email address below, and we can send it to you now, someone doesn't enter their email address. So what you're going to have the opportunity to be able to promote your free gift and your experiences inside of your group afterwards. But now you've got the lead there, and you have the opportunity to build a relationship with them. And you're gonna have multiple opportunities to promote that free gift in your group. So it doesn't matter if they don't enter their email address. That's totally fine. So your first question is the qualifier. The second one is the number one question they have. And the third one is about getting them onto your email list.

Jennie Wright 22:47
Well, I think you've just made a whole bunch of people happy because those are probably that's a lot of questions that I deal with, with my clients. Because we do a lot of pop up groups. We do a lot of groups for summits. And I usually give people you know, here's like the first post you should do in the Facebook group. But I certainly hadn't done this. This is great. I'm totally swiping This is awesome. It's perfect. I love to

Alyson Lex 23:08
send your clients to listen to this whole episode,

Jennie Wright 23:10
right? Absolutely. Everybody go and listen to the episode and Christina generally, because all your questions are answered.

Alyson Lex 23:17
Right. It's like a masterclass

Jennie Wright 23:19
it is. It is she's fantastic. But we knew that going in, which is why we invited her to be here. So thanks for

Christina Jandali 23:24
having me.

Jennie Wright 23:26
We knew it. We were all over that. And I've been I mean, you and I have been talking about this for like, at least a month or two. Like, hey, when you're not launching? Well, you're not launching, you know, and as we were talking before we actually hit record, you've been launching a lot this year, and you've been using your Facebook group to monetize those launches. And I would absolutely love to find out how you're making that happen. So what's the best way we can use our Facebook groups to create a successful launch or monetize a product or program or service that we're trying to use?

Christina Jandali 23:57
Yeah, so Facebook group alongside a launch strategy is like the supercharge. It's like the supercharge experience of what it is that you get to create. And, you know, I was, I was helping one of my clients earlier this year, and she was at the time of the recording was earlier this year. And she was already creating seven figure launches in her business. And she decided that she wanted to add a Facebook group as a strategy to build upon what she was already doing with her launches or successful launches. And so when we were talking through her strategy, she ended up this ended up being right in the beginning of lockdown of COVID when everything started shutting down when it was like we have no idea what's going to go on or we you know, is the world coming to an end what's happening and she decided to continue to move along with the launch his plan. But what she what she realized was that by having the Facebook group and talking to people that she actually had to pivot her messaging in order for it to be aligned with what you Their her, her clients were saying what her what her members were saying to her. And so she had the opportunity as a result of creating those connections with her members as they were going through the experience. She was able to pivot her messaging, she had a record breaking launched and multiple, seven figures in her launch as a result of it. And she said that hands down, it never would have happened, had she not had the Facebook group. So for myself having a group alongside of your launch experience, you're going to see an increase in conversions, because you're creating connection. And I think that we're really moving away from disconnected marketing. We're moving away from this sort of Guru marketing where someone's, you know, at the top of the food chain and either unattainable. They're, you know, unreachable. You can't have a connect people are craving more than ever, with lockdowns that are happening. People just want to have connection, they're craving that they're missing out, we're built some want to have that connection. And so what happens inside of a Facebook group is it really is like the number one way to create connection with your audience online. And as a result of that, if you're doing it alongside your launches, your real time having those two way conversations with people, your real time being able to tap into turning on to like what are their fears, their objections or worries, the things that are standing in their way that you have the opportunity to speak into as you go through it. And so when you're bringing your members together in the shared experience, other people, you're creating social proof, as you're going through it, you're creating excitement, you're creating conversation, you're creating connection. So you really start to see that increase in conversion on the back end of it. That gets to really supercharge your launches, and many of my students have gone from maybe converting 2% on their launches, to I've had students convert as high as 30% on their launches, which is in sane as a result of having a Facebook group. And in fact, that person that did a 30% conversion, my student that has 30% conversion, sure her computer died and all she had was her phone. And so she couldn't even get on to our technology and our computer. She was going on live on her phone winging it and she had a 30% conversion rate on her lunch.

Jennie Wright 27:05
Wow, that is amazing. Alice and I are like gobsmacked. That's fantastic. That's incredible. Yeah.

Alyson Lex 27:13
I'm sure she was like freaking out. Like, oh my gosh, my computer's dead. What am I going to do?

Christina Jandali 27:18
Exactly? Yes. What's happened now it's crashed. I'm done. This is it?

Alyson Lex 27:23
Well, and I think I wonder, I want to dive into that for just a second. But I wonder if maybe some of that success was because she was able to show up as a real person. Because of the tech issues. And it's like, Hey, guys, my computer died. I'm so sorry. I'm on my phone. I'm winging it. It's not scripted. It's not perfect. My life isn't perfect. I'm human. And it was like instant connection because she's a real person.

Christina Jandali 27:50
Absolutely. And it reminds me even actually, on the last launch that I did, on day three of the launch, we were announcing extended payment plan for our signature program and a new bonus that was added. And just as that happened, our hosting company that hosts our website, crashed, our whole website was down so that people could not go to the sales page. And this is a day where you're creating a lot of volume during the announcement, right? And oh,

Jennie Wright 28:18
oh, hurts that hurts to hear.

Christina Jandali 28:22
And so that like, you know, last note with the team, like, what are we going to do, let's just send them directly to a checkout page instead, where they're just like the payment page, there's no date, you know, there's no details, it's not about the program. And we ended up having one of our best sales days as a result of like, just sending them directly to an order form. And it's because the relationships and the connection that was already created leading up to that plane, and Alyson, like you're talking about, it's like it's realness. It's like, hey, guess, let this happen. This is real life. This is the experience of it. And, and it doesn't hinder that. And I think that's why I think groups are phenomenal that way is because you get to really show up as a real person. And it's a lot more real when you're going live inside of your group versus you know, and I love writing an email and copy and all that scrape but there's different experience when people get to see you and fill you through video.

Jennie Wright 29:12
I just did a I just at the time of this recording, I've just finished an online challenge very recently, and I did it differently this time where I was going live in the Facebook group, an existing group that I wanted to re energize and reconnect with. So it did help my engagement went from super low to like, really, really high really quick. But I was doing an hour well 45 minutes of lives every single day in the Facebook group. And then I had this VIP experience at night just for the people who purchased the VIP and my challenge. And the people in the free portion in the Facebook group. There was a lot of people interacting. There was a lot going on in there. Allison was watching and i was watching it. Tons of interaction happening and the challenge is closed. But what I'm finding is that the group is still quiet. Active? And it seems, you know, and I've done launches in Facebook groups before, not to the level that you're talking about. Certainly not with that result, which makes me very keen on your tech, you know, your techniques. But my I think my question is, and it's not even really a question, I think, I think now's the time, like when you and this speaks to consistency, when you've done a launch or anything, right afterwards, you do absolutely still need to keep that connection going. You can't take your foot off the gas and just go, Yeah, I did my launch. And now it's time to go quiet again and retreat. My right.

Christina Jandali 30:32
Absolutely, yeah, you've got to keep the camera, you know, it's keeping the connection going. And, and those that transition period, and ultimately think about this through the stages of the launch. So before you're going to do your challenger experience, whatever you're bringing people through and your launch, you're building up anticipation and excitement for what's going to come, then you go through your free experience, your free training, that you're going to help deliver value, build that authority. And ultimately, as you're going through that you're identifying the gap of what's going to be the next problem or challenge they're going to have, then you get into your sales period of time. And during that sales period, in your group, if you're going through a launch. It's about tension. It's not about creating, it's not about creating content. It's not about creating engagement questions, because that's defusing the tension. And ultimately, to get someone into buying decision. It's really helping them see like where they are and where they want to be. And what's going to be that like, are they going to do this, are they going to do this now it's really helping them make that decision. So the conversation is only about that during your set your period of time where the carts open. And then once your cart closes, and you've closed off, it's about giving generously back to people and pouring into them, recognizing that you've had a lot of focus on this one, no or topic for this period of time, because you are going into launching your offer. And it's really about giving back more to them and making it about them and sort of opening up the conversation to be a little bit more generalized from where I was in that specific area, so that people start to come out and they get to share in that shared experience as well. And as you get to go through that. So I think it's important to sort of recognize what stage are you in at the time inside of your group, knowing that it does change, and you are going to notice in the sales period, that engagement drops off a lot because people are not in a place of necessarily respond being responsive, they're in a place of making a decision, and they tend to quiet down and be more introspective during that period of time.

Alyson Lex 32:21
Well, I could listen to you talk about this all day. And we have already gotten so much information from you. I love what you just said about really understanding the cycle of how people are going to interact with you. It's it's really refreshing to hear that people might quiet down during the sales time. And the tension thing was really good. And I want to I don't have to go back and listen to this whole episode. But where can we find you online and join your Facebook group?

Christina Jandali 32:52
Yes. So the best place to find me is of course on bass Becca, Who would have guessed, it would have guessed. So deliver your genius is my is actually my business page on Facebook. And that's where I do tons of free training because it's public. So I have built many different Facebook groups to 1000s of members over you know, the lessons starting my first free Facebook group from the very beginning. And where where I go now when it comes to Facebook groups is I actually don't have a long standing Facebook group anymore. I've done that I've been there for years. And now I really love the energy of having pop up groups during cycles of launches that we go through. So usually once every month or two going through and opening up a new pop up group, and creating an incredible experience for the members coming in. And then we close it down. And then we got to go through and go through it again. So a delivery genius on my business page is the place where there's tons of free trainings on Facebook groups and engagement and all that. So that's the best place to find me.

Alyson Lex 33:55
And now I know you also have put together a nifty little gift because you didn't deliver enough information here on this episode. A free gift, the grow your group checklist, is that right?

Christina Jandali 34:07
Yeah. So sometimes it's easy to look at where someone is and think, Oh, I should be doing all the things that they're doing right now. But I think sometimes it's more helpful to really take a look at like, where did it all start? Like, how do you actually get started like grassroots from the beginning. And so these two checklists are really just kind of processing through some of the things that you need to know about your Facebook group in the beginning to really create that epic experience. And then all of the things that I did in the beginning, for my very first Facebook group to get my first 2500 members, it was in about three months, all of the things that I did to generate those new members coming and so you can literally go through the checklist, do one thing at a time and go through it so that you have the opportunity to start building your Facebook group as well.

Jennie Wright 34:49
That's awesome. I don't know if you know this, but while we've been talking, Allison and I take notes we always do. We're at three pages. I love it. The pages of no pages of notes, three pages of notes. unheard of you guys. This is like epic, epic training. I feel like I just went to one of the best webinars that I've ever been on and got like super good content. This was incredible. This was not podcast worthy. This is like masterclass where the good stuff.

Alyson Lex 35:15
So I just want to just interrupt you real quick that grow your group checklists. Well, that's right link will be on our show notes page, or you can go there now to deliver your genius.com slash thrive. She made a special link, y'all. It's awesome. deliver your genius genius.com slash thrive. And we'll also go ahead and put that on our show notes page. You can always check it out there as well. And we'll link to you everywhere.

Jennie Wright 35:41
Oh, of course. I can't believe you just said y'all.

Alyson Lex 35:43
I did. I said, y'all. You did what have it.

Jennie Wright 35:49
It just, it just sounded interesting. That's all I was just, you know, just calling it up. Having said that, this was an incredible episode. We really appreciate you being on Christina, thank you so much. I know this was like figuring out schedules and doing all these wonderful things. But we really appreciate your time. Super super, like grateful right now.

Christina Jandali 36:08
Yeah, so much fun. Thank you guys for having me. So good to see you.

Jennie Wright 36:11
Yeah, absolutely. And I'm sure this is not gonna be the last time that we will see Christina on this podcast, because I can already foresee another two episodes of like three pages of notes each

Alyson Lex 36:23
bag until she agrees again. Yeah, we'll just keep going.

Jennie Wright 36:27
Let's try and get on that schedule. We know that we know your assistants email, we know where to go now. So get some time. Exactly. So we just want to take a second and thank everybody for listening. Thanks for being part of this listening to the end grabbing the resources that we're providing for you. If you haven't already, please do go and subscribe to the podcast. We don't want you to miss episodes like this with Christina Jen Dolly, who was amazing. We also have episodes that come out on Mondays with our quick tips and our episodes on Thursday with just Allison and I where we get to you know, do a little bit of dish and spill some tea and talk some really cool stuff. So we have a good time. And if it feels right to you, please do leave us a review. We'd love to hear what you think of the podcast and we'd appreciate that very, very much. So thanks again, Christina for being here. Thanks for listening, everybody. And we'll be back very soon answering another big question.

Listen Now:

What We Talk About

You’re probably in one or more Facebook groups that are designed to create a community around a hobby, need, or problem you want solved. And when you plan it right, you can create a Facebook group dedicated to doing exactly the same thing… while also creating a hyper-engaged group of hot-and-ready buyers who are just waiting for your next promotion.

Christina Jandali is going to come and break down exactly how highly-engaging Facebook groups can help your launches, offers, and business growth.

Resources

Christina's Grow Your Group Checklist – which will show you things like how to get started from the beginning and what you can do to create the epic experience you want. She'll also show you what she did to get her first 2500 members in just 3 months.

Connect with Christina on LinkedIn
Find Christina on Facebook
Follow Christina on Instagram


Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:02
Facebook groups are like the hugest thing. I'm in a bajillion of them for my community, for my interests, and, of course, for my business, my ideal client. But one thing I don't have is a group of my own, that I'm monetizing and growing properly. And it's simply because I don't know how. And so when we were thinking about our calendar this year, I was like, let's have my friend Christina on, because she is super good at this. And of course, Jenny loves her too. So we invited Christina jandali to join us today. She is a Facebook group growth expert, and just knows everything there is to growing and leveraging and monetizing your group. So that's all you need to know about her. She's amazing. So Christina, thank you so much for being here today.

Christina Jandali 0:52
Thanks for having me, guys.

Jennie Wright 0:54
Yeah, super fun.

Alyson Lex 0:55
So who should have a Facebook group?

Christina Jandali 0:59
Oh, it's a good question. That's a good one. So I like to look at it from the perspective that first off, you've got to, you've got to like to be connecting with other people. If you don't want to have real life conversations with people and you want to have a lot of distance, then a Facebook group is not going to be for you. Now, that being said, I'm a massive introvert. So I really enjoy, like deep connection, personal connection. And I like the level of intimacy. So it doesn't mean necessarily you have to be this outgoing extrovert, that's the you know, the the talk of the town that everyone's talking about front and center. But it's really about coming from a place of wanting to wanting to create real, actual relationships with people that is that you're serving. And I'd say it probably comes down to three different categories. Number one Facebook group is fabulous for someone who has a pretty good idea of who they want to serve, but they don't know exactly what they're going to offer yet. And by building a Facebook group, they can get really clear on building up their audience and then finding out what exactly they want. So they can create an offer that's aligned with what they want. So don't sell them something that they're not interested in. The second group of people that a Facebook group is great for is more for someone that they're that they've started their business, they know their offers, but they're just not making as many sales as that they know they could and they feel like there's maybe a disconnection, I don't know what they're not saying why people don't necessarily get how they can help them. Facebook group is a phenomenal place to really get in the hearts and minds of your ideal clients by actually having conversations with them. And then the third type of person that I think of Facebook group is phenomenal for someone that's already doing really well with their launch cycles, or their funnels that they're doing. But they just know that they can scale up. And they know that they can leverage the power of a Facebook group to be able to expand their reach and also increase their conversions on what's already working for them and their business.

Jennie Wright 2:48
Wow. Okay, so that was like a mini course right in itself. Right there.

Alyson Lex 2:52
Right? Awesome. Okay, episode over thanks.

Jennie Wright 2:57
And close. Is there ever a time when people should not have a Facebook group, like, I'll be honest, I've had three or four Facebook groups I've closed. I've started and closed, I think, too. And I've given somebody else a group, like my group, I grew it and then I, you know, somebody else has taken it over completely, because it's more their thing. And then I still have my little baby group. So who shouldn't have a Facebook group.

Christina Jandali 3:29
So you don't want to have a Facebook group, if you're going to run your Facebook group, like a booty call. And that means that you show up when you want to sell something, and then you completely disappear off the face of the earth in between. So if that tends to be your you know, and sometimes this doesn't even come from a place of stop doesn't mean you're being salesy. But it just means maybe you're busy. And then you get into client fulfillment, and then you're supporting on the back end, and you realize, Oh, geez, like I totally forgot I've been, I forgot about all these people that are sending in my space. So it's really important that you have, you have a commitment to be consistent in your group, if you're going to have a group and you don't want to be showing up by running a booty call. Now, you can have a pop up group, which is a group that you open for a launch cycle and close it and you can show up there and serve and sell and close it down and be done with it. But if you're going to have a long term group, then it's really important that you've got to be willing to show up and be consistent in there. Okay,

Jennie Wright 4:26
so can we just address the whole fact that I loved what she said about booty call? Like,

Alyson Lex 4:32
it's totally that's like, that might go in the title. Um, I've got like a million questions. And they're all about like growth and engagement. So I'm going to start with growth and then we'll move into engagement. How do we get people into doing into my group?

Christina Jandali 4:47
Good question.

Alyson Lex 4:48
Yes.

Christina Jandali 4:49
Where do I find people? Where do I find members? Yes, I love it. So. So there's ultimately when you have your Facebook group, one of the important things to recognize is that the faster at the, the quicker you grow your group, the more that Facebook is automatically going to tell people about your group. So the the, the rate of growth of your group grows drastically, the more that you start to have regular growth in your group as well as what I call active members. So active members are the people that are reading your content, they're clicking to read more, they're watching your videos, it doesn't necessarily mean that they're, they're commenting or liking. That's certainly part of it. But it also wouldn't contrary to what most people believe is active members is people that are actually consuming content that are in there. So if your group has is has consistency with your active members, and you have consistent growth, Facebook's automatically going to organically show your group to more people and say, Hey, if you like this group, you're also going to like groups, you're also going to come check this out suggested groups, so it's going to automatically show up for you. So knowing that then thinking of like, how do you get to orchestrate the experience of growing your group. So there's, there's there's passive ways and there's active ways. So passive ways are all the existing assets that you already have that you get to just put on a little notice. So for example, on your website, you can have a little bar on your navigation button, on your navigation bar, a little button that says join the Facebook group, you can have it on the PS of your emails, you can have it on the thank you pages of your OPT in pages. So you're thinking you can have it on the banners of your social media platform. So you can put a call to action to join your group on things that are already established that don't take any time, effort or energy, it's like set it and forget it and it's done. And it gives people the opportunity to have a call to actually know where to go. So that's sort of the passive, then we're looking at it from an active standpoint. So that means that we're actually doing something to generate a result, we're actively promoting it. So when you're actively promoting that, there's really three forms of traffic that gets to come to your group, there's free, there's paid, and then there's joint venture. So free would be activity on your social media platforms free would be being on a podcast interview, feet free would be guest blogging. So free would be all these ways that you could be it could be speaking online, most of its online as the time of recording this virtual, there's not a whole lot going on in person right now. But so you have all those, those ways that are free, then you have paid which of course is paid pay to play. So whether you're doing Facebook ads, or Google ads, you're directing people to go to your your group. And then the third is joint venture traffic. So that's where you can run a collaborative event, you can do cross interview slots with other Facebook group hosts, you have the opportunity to host a giveaway event in your group, or you have different people coming on doing giveaways each day, for a certain period of time, you can do a summit where you're doing interviews over a period of time, and then the conversation is coming into the group for a summit. So those are really your three forms of traffic, but knowing that you have the opportunity with the free the paid and the joint venture, and if you do that, well, Facebook's automatically going to start showing your group to more people and the pace at which it grows is just gonna skyrocket.

Jennie Wright 8:03
That's amazing. I love the absolute gems that you were pulling out there in terms of how to use organic because you know, I'm a big fan of organic. And then there's obviously the you know, the different kinds of traffic. So I think is great. So engagement is a big thing. You just told us that Facebook rewards us for engagement by showing our groups to more people. So how are we going to create engagement? What's the trick? How do we keep going? What are all the things there that actually helped us out?

Alyson Lex 8:29
Yeah,

Christina Jandali 8:30
so one of the thinking about engagement, I think first let's let's get a true measure of engagement. So most people measure engagement with like I say, it's like the feel good. I feel good when people like I feel good when people comment, I feel good when I can, you know overtly see people. And so often I see Facebook group hosting King, no one's paying attention to me, I feel like I'm the only one talking in my group. No one's those day feel like all alone out here. And then what happens is they stop and start their content, based on the fact that they think no one's tuning in and paying attention. But what they don't realize is there's a whole bunch of people in their group that are lurkers that are consuming every single thing that they put out, and they may not even know that they exist. And so when you go into your group insights, you actually want to be looking at your active members, which are the people that are liking they're commenting, they're viewing, they're clicking to read more, they're watching your videos, but they're actually consuming your content, not necessarily outward, engaging. I think it's really important that we recognize, yes, we want outward engagement, cuz it makes us feel good. It's kind of one of those ego metrics a little bit, right. We feel good when we feel validated, and people are saying, Oh, that's great. And

Alyson Lex 9:44
you feel like you're not talking into the abyss. That's like the worse

Christina Jandali 9:47
totally, yes. So you feel like you're it's like a two way conversation, which is great. But we also have to recognize that there's people that are constantly tuning in and paying attention and if we stop and start with your content, what happens is you lose trust with those People, and then they get what go elsewhere. And then they're no longer show up. So consistency is key. So how to create engagement? Here's I'm going to sum it up in one word, and then I'll go up one, one sentence, and I'll go in and explain it. So I want you to seek to understand, versus seek to be understood. Say it again, seek to understand versus seek to be understood. When you are wanting to prove you're that you're an authority or prove that you've got value to add, or you're, you know, shouting from the rooftops about things. You're not giving people any space to share anything, you're talking at them. You're killing engagement. When you're pouring out how to content and tips and tricks, you're killing engagement. Now, there's a place for these things, but what creates engagement, think about this, you go to a dinner party and you're having a you're sitting around the table at a dinner party, there's one person at a dinner party, and they incessantly talk about themselves, in their life, and their kids and their dog and their partner and everything right, and you can't get a word in edgewise. You're like, okay, I don't even want to be here. Like, I don't even want to talk to this person. It's like the person that says, Don't ever sit next to, don't ever sit next to so and so. Right, then you go to the other side of the table. And there's this person that's just very curious and asking you questions and learning about you, and really has this keen interest to find out about you, and what's going on with you and your life, and what's important to you and what matters to you. And during that conversation, you open up and you start sharing, and you feel like you really connected to that person, even if you never even knew anything about them. Why? Because they created space for you to be able to share about yourself. And so you want to create that experience for your members, you get to establish your authority as a result of creating a sense of community with your members. And the only way you get to create a sense of community with your members is to make it about them, it has nothing to do with you. And if you make it about them, they feel valued. They feel seen, they feel heard, they feel understood. Suddenly, now they're tuning in, they're tapped in, they're turned on, and they're gonna be engaging a heck of a lot more because they're they're, they're paying attention to you now. So I think that's the biggest flip of shifting perspective is making it about them, that has nothing to do with you.

Alyson Lex 12:16
You're speaking every word of my language here with the make it about them, because we do the same thing and sales copy YesI At any rate, make it about them. And one of the things that I know is that two huge things that everybody's audience wants, this is the one time I'm going to say this applies to everyone in the world is you want to be understood. And you want to know you're not alone. And so your goal is to create a community of people who understand you. And that is basically what you're saying to do with your Facebook group. Because that's going to create that engagement, that safe space. somewhere. They want to be all of that, right?

Christina Jandali 12:57
Absolutely. Yes. And it's something so simple. But yeah, so often overlooked?

Alyson Lex 13:02
Well, and I think it's hard because it's like, do I want to ask all of these non business questions? Right? Like I if I was to have a group, it would be full of business owners? And do I want to ask the personal stuff. And sometimes I feel like I shouldn't, because I'm very tactical. And I'm making the same mistake that I know a lot of people make I am not my customer. Right before you can say it. But do you start it with those personal kind of questions? Is that how you start the conversation? What kind of questions would you ask?

Christina Jandali 13:36
So there's two types of engagement questions that that we speak about in your group. So there's what I call mindless engagement. And then there's purposeful engagement. And when it comes to mindless engagement, mindless engagement is more of the personal questions, and easy to answer things that really have nothing to do with your business, your offerings or niche. So they're in some, so you could almost say they're kind of pointless, but they do boost engagement. Now, oftentimes, people like overusing these because people engage with them. So they're engaging with them. So it's like, oh, this work, people are commenting on this, I'm gonna do more of this. But that is not moving people towards a buying decision. And essentially, you want to create a group and a community, but you want to be moving people towards a buying decision. So the other kind of engagement is what I call purposeful engagement. And that means that you're asking questions, that is allowing you to either learn about their, learn about their challenges, learn about their vision, learn about their feelings, learn about their experiences as it relates to your area of expertise as it relates to your topic, and allows you to be able to drop points of authority and credibility and vulnerability in the experience of doing that. So I'll give you an example. purposeful engagement, let's say, let's say someone is a health coach, and they're asking a question in their group, right? And they say how do you feel about that? Being able to keep weight off once you lose it. That might be something that's so simple, but most people that are struggling with weight have gone through yo yo dieting, they've gone through losing weight and gaining it back over again and back and forth and back and forth. And so they struggle with that. So now by asking them how they feel about that, suddenly now you're creating an opportunity to experience for people to have a shared experience inside of the group shared feelings inside the group. And now you're getting someone to open up and share about what's showing up for them. Now, as you would recognize to Ellison, this is like a goldmine for coffee because now everyone's telling you how they feel which now you get to use this their language when you're speaking to them. And now you suddenly are connecting with them and it's landing. So purposeful engagement is asking very, very simple questions, that is really getting into the hearts and minds of your ideal client as it relates to your area of expertise. And it relates to your topic, and the majority of your engagement questions should be purposeful engagement, not the mindless engagement.

Jennie Wright 15:57
I love that beyond like Alison and I are just like are you guys can't see it. We're like nodding our heads like holy crap. Because it's so true. We're in a lot of Alison and I are in a lot of the same groups. And we absolutely do see the mindless engagement and, you know, the more purposeful engagement. I'm a fan of purposeful, although I do sometimes do a little mindless, you know, thing, which is good. But I think like you said, some people really overdo it because they see it as an opportunity to create engagement. But it's not moving people towards that buying decision. And so to me, that's the part I love. Yeah, the me being very tactical, I see it as an opportunity to maybe use it occasionally, but not overuse it to the point where it's like, dude, if you ask me again, which kind of ice cream I like, like, come on, you know, but I don't I mean, I totally get the the desire, which is cool.

Christina Jandali 16:48
Yeah, and one thing to keep in mind, too, when it comes to the mindless engagement, one of the best places to be able to

one of the best places to be able to use that mindless engagement is right before you're going to do a promotional post. So if you want to promote something, and you're putting it out there right before you do promotional post, then go and do a mindless engagement posts because guess what, you're suddenly going to get more reach. And Facebook's going to say wow, this person, they're really creating a lot of conversation this group, they're creating a lot of engagement, we want to show their posts to more people. So the next post that you do after that, if it's a promotional post can get more eyeballs on it. So if you are going to use mindless engagement, use it in the right order at the right time and use it strategically not just for the sake of sort of filling in the gaps.

Alyson Lex 17:37
I'm swiping that hack not just for groups, but for my profile right now. Just deciding. Okay, so the one thing I've seen a crop up lately, and a couple of other groups that I've joined, and I've seen it before with like, optional, hey, do you want my free training, but now I'm starting to see like, it's required that you sign up for my email list to join this group, or, you know, really kind of very restrictive rules, and we're gonna really check you out and make sure you're a good fit. And I totally get wanting the right fit in your community. But it feels counterproductive to me, what are your thoughts on making it hard for people to join your group?

Christina Jandali 18:25
So I'm going to give you guys the three questions that you should be asking for your pre join questions when someone comes. So we're gonna go straight into it. Okay, So question number one should be a very simple and easy to answer qualifying question. So we're not getting into the nitty gritty qualifying of buyers. At this point, we're getting into the qualifiers of your group. So for example, I host of free training series group group training series, and I open a pop up group for that's just based on Facebook groups. So if I'm going to ask a question there, I might say, do you have a Facebook group? Are you looking to start one? Like we're talking like, very, very simple, easy, qualifying question wrong getting into the nitty gritty, if you're a parenting coach, Do you have children? Right? We're asking something that's very basic, very simple, easy to answer. It's not a high barrier, but it's simply being able to make sure yes, you know, we're narrowing it down a little bit. The second question that you want to be asking is, what's the number one question that you have as it relates to your topic? Now, so many people go through and they answer these questions on what what's the what's the biggest challenge you're experiencing when it comes to your growth? And when they're asking do you guys want me to do is I'm gonna stop I thought I turned all the ringers. Okay.

Jennie Wright 19:49
Well, well, if you want to go back to what's the

Alyson Lex 19:55
I'll go back to starting at your second point. Yeah, the second second questions Second, okay.

Christina Jandali 20:05
Oh my goodness, we have an offer on a house right now. So my husband's like calling all the lines. So just give me two seconds. And I'm just

Jennie Wright 20:15
that's an important thing. We got it.

Christina Jandali 20:16
I know. I'm like, it's awkward house. We're countering going back and forth on.

Alyson Lex 20:25
Sorry, guys.

Christina Jandali 20:28
I never usually have any edits on me. Okay, so. So the second question that you want to, oh my goodness, we're still going into this life and digging on here. Did you guys hear that? No. I'm like, I have all my notifications off. Okay. We'll stop. Okay. So the second question that you want to be asking for those pre join questions is, what's the number one question that you have as it relates to your topic, your area of expertise? So when you're asking, we're a lot of people go wrong, as they say, What's your biggest challenge when it comes to losing weight? What's your biggest challenge when it comes to meeting the man of your dreams? What's the biggest challenge when it comes to your business? Now, the problem with this is that many of the people that are gonna be coming into your group might be new to you. And if someone comes up, like if you're, you go and go on a blind date, and someone asks you like a really deep question, you're gonna be like, Whoa, I didn't even know you yet. You have not earned the right to ask me something like that. And if you're asking someone, what's their biggest challenge? What happens is that it's with the expectation that they're broken, they're stuck. There's something that's going on that they're having a challenge with. And so it's like, it's not, it's not really creating that safe environment, it's just kind of showing up in their face. So instead, if you ask them, what's the number one question you have, as it relates to topic, guess what, that's going to be their biggest challenge, but it's framed in a way that's very inviting. And it's not making something wrong with them. It's just like, Hey, you know, what, what's your biggest question so that you can best serve them? So that's your second question. And then your third question, you want to have it around, you're getting them onto your email list, ideally. So hey, do you have whatever the name of your free gift is, or your free training, or whatever your free offer is, hey, do you have that if not, enter your email address below, and we can send it to you now, someone doesn't enter their email address. So what you're going to have the opportunity to be able to promote your free gift and your experiences inside of your group afterwards. But now you've got the lead there, and you have the opportunity to build a relationship with them. And you're gonna have multiple opportunities to promote that free gift in your group. So it doesn't matter if they don't enter their email address. That's totally fine. So your first question is the qualifier. The second one is the number one question they have. And the third one is about getting them onto your email list.

Jennie Wright 22:47
Well, I think you've just made a whole bunch of people happy because those are probably that's a lot of questions that I deal with, with my clients. Because we do a lot of pop up groups. We do a lot of groups for summits. And I usually give people you know, here's like the first post you should do in the Facebook group. But I certainly hadn't done this. This is great. I'm totally swiping This is awesome. It's perfect. I love to

Alyson Lex 23:08
send your clients to listen to this whole episode,

Jennie Wright 23:10
right? Absolutely. Everybody go and listen to the episode and Christina generally, because all your questions are answered.

Alyson Lex 23:17
Right. It's like a masterclass

Jennie Wright 23:19
it is. It is she's fantastic. But we knew that going in, which is why we invited her to be here. So thanks for

Christina Jandali 23:24
having me.

Jennie Wright 23:26
We knew it. We were all over that. And I've been I mean, you and I have been talking about this for like, at least a month or two. Like, hey, when you're not launching? Well, you're not launching, you know, and as we were talking before we actually hit record, you've been launching a lot this year, and you've been using your Facebook group to monetize those launches. And I would absolutely love to find out how you're making that happen. So what's the best way we can use our Facebook groups to create a successful launch or monetize a product or program or service that we're trying to use?

Christina Jandali 23:57
Yeah, so Facebook group alongside a launch strategy is like the supercharge. It's like the supercharge experience of what it is that you get to create. And, you know, I was, I was helping one of my clients earlier this year, and she was at the time of the recording was earlier this year. And she was already creating seven figure launches in her business. And she decided that she wanted to add a Facebook group as a strategy to build upon what she was already doing with her launches or successful launches. And so when we were talking through her strategy, she ended up this ended up being right in the beginning of lockdown of COVID when everything started shutting down when it was like we have no idea what's going to go on or we you know, is the world coming to an end what's happening and she decided to continue to move along with the launch his plan. But what she what she realized was that by having the Facebook group and talking to people that she actually had to pivot her messaging in order for it to be aligned with what you Their her, her clients were saying what her what her members were saying to her. And so she had the opportunity as a result of creating those connections with her members as they were going through the experience. She was able to pivot her messaging, she had a record breaking launched and multiple, seven figures in her launch as a result of it. And she said that hands down, it never would have happened, had she not had the Facebook group. So for myself having a group alongside of your launch experience, you're going to see an increase in conversions, because you're creating connection. And I think that we're really moving away from disconnected marketing. We're moving away from this sort of Guru marketing where someone's, you know, at the top of the food chain and either unattainable. They're, you know, unreachable. You can't have a connect people are craving more than ever, with lockdowns that are happening. People just want to have connection, they're craving that they're missing out, we're built some want to have that connection. And so what happens inside of a Facebook group is it really is like the number one way to create connection with your audience online. And as a result of that, if you're doing it alongside your launches, your real time having those two way conversations with people, your real time being able to tap into turning on to like what are their fears, their objections or worries, the things that are standing in their way that you have the opportunity to speak into as you go through it. And so when you're bringing your members together in the shared experience, other people, you're creating social proof, as you're going through it, you're creating excitement, you're creating conversation, you're creating connection. So you really start to see that increase in conversion on the back end of it. That gets to really supercharge your launches, and many of my students have gone from maybe converting 2% on their launches, to I've had students convert as high as 30% on their launches, which is in sane as a result of having a Facebook group. And in fact, that person that did a 30% conversion, my student that has 30% conversion, sure her computer died and all she had was her phone. And so she couldn't even get on to our technology and our computer. She was going on live on her phone winging it and she had a 30% conversion rate on her lunch.

Jennie Wright 27:05
Wow, that is amazing. Alice and I are like gobsmacked. That's fantastic. That's incredible. Yeah.

Alyson Lex 27:13
I'm sure she was like freaking out. Like, oh my gosh, my computer's dead. What am I going to do?

Christina Jandali 27:18
Exactly? Yes. What's happened now it's crashed. I'm done. This is it?

Alyson Lex 27:23
Well, and I think I wonder, I want to dive into that for just a second. But I wonder if maybe some of that success was because she was able to show up as a real person. Because of the tech issues. And it's like, Hey, guys, my computer died. I'm so sorry. I'm on my phone. I'm winging it. It's not scripted. It's not perfect. My life isn't perfect. I'm human. And it was like instant connection because she's a real person.

Christina Jandali 27:50
Absolutely. And it reminds me even actually, on the last launch that I did, on day three of the launch, we were announcing extended payment plan for our signature program and a new bonus that was added. And just as that happened, our hosting company that hosts our website, crashed, our whole website was down so that people could not go to the sales page. And this is a day where you're creating a lot of volume during the announcement, right? And oh,

Jennie Wright 28:18
oh, hurts that hurts to hear.

Christina Jandali 28:22
And so that like, you know, last note with the team, like, what are we going to do, let's just send them directly to a checkout page instead, where they're just like the payment page, there's no date, you know, there's no details, it's not about the program. And we ended up having one of our best sales days as a result of like, just sending them directly to an order form. And it's because the relationships and the connection that was already created leading up to that plane, and Alyson, like you're talking about, it's like it's realness. It's like, hey, guess, let this happen. This is real life. This is the experience of it. And, and it doesn't hinder that. And I think that's why I think groups are phenomenal that way is because you get to really show up as a real person. And it's a lot more real when you're going live inside of your group versus you know, and I love writing an email and copy and all that scrape but there's different experience when people get to see you and fill you through video.

Jennie Wright 29:12
I just did a I just at the time of this recording, I've just finished an online challenge very recently, and I did it differently this time where I was going live in the Facebook group, an existing group that I wanted to re energize and reconnect with. So it did help my engagement went from super low to like, really, really high really quick. But I was doing an hour well 45 minutes of lives every single day in the Facebook group. And then I had this VIP experience at night just for the people who purchased the VIP and my challenge. And the people in the free portion in the Facebook group. There was a lot of people interacting. There was a lot going on in there. Allison was watching and i was watching it. Tons of interaction happening and the challenge is closed. But what I'm finding is that the group is still quiet. Active? And it seems, you know, and I've done launches in Facebook groups before, not to the level that you're talking about. Certainly not with that result, which makes me very keen on your tech, you know, your techniques. But my I think my question is, and it's not even really a question, I think, I think now's the time, like when you and this speaks to consistency, when you've done a launch or anything, right afterwards, you do absolutely still need to keep that connection going. You can't take your foot off the gas and just go, Yeah, I did my launch. And now it's time to go quiet again and retreat. My right.

Christina Jandali 30:32
Absolutely, yeah, you've got to keep the camera, you know, it's keeping the connection going. And, and those that transition period, and ultimately think about this through the stages of the launch. So before you're going to do your challenger experience, whatever you're bringing people through and your launch, you're building up anticipation and excitement for what's going to come, then you go through your free experience, your free training, that you're going to help deliver value, build that authority. And ultimately, as you're going through that you're identifying the gap of what's going to be the next problem or challenge they're going to have, then you get into your sales period of time. And during that sales period, in your group, if you're going through a launch. It's about tension. It's not about creating, it's not about creating content. It's not about creating engagement questions, because that's defusing the tension. And ultimately, to get someone into buying decision. It's really helping them see like where they are and where they want to be. And what's going to be that like, are they going to do this, are they going to do this now it's really helping them make that decision. So the conversation is only about that during your set your period of time where the carts open. And then once your cart closes, and you've closed off, it's about giving generously back to people and pouring into them, recognizing that you've had a lot of focus on this one, no or topic for this period of time, because you are going into launching your offer. And it's really about giving back more to them and making it about them and sort of opening up the conversation to be a little bit more generalized from where I was in that specific area, so that people start to come out and they get to share in that shared experience as well. And as you get to go through that. So I think it's important to sort of recognize what stage are you in at the time inside of your group, knowing that it does change, and you are going to notice in the sales period, that engagement drops off a lot because people are not in a place of necessarily respond being responsive, they're in a place of making a decision, and they tend to quiet down and be more introspective during that period of time.

Alyson Lex 32:21
Well, I could listen to you talk about this all day. And we have already gotten so much information from you. I love what you just said about really understanding the cycle of how people are going to interact with you. It's it's really refreshing to hear that people might quiet down during the sales time. And the tension thing was really good. And I want to I don't have to go back and listen to this whole episode. But where can we find you online and join your Facebook group?

Christina Jandali 32:52
Yes. So the best place to find me is of course on bass Becca, Who would have guessed, it would have guessed. So deliver your genius is my is actually my business page on Facebook. And that's where I do tons of free training because it's public. So I have built many different Facebook groups to 1000s of members over you know, the lessons starting my first free Facebook group from the very beginning. And where where I go now when it comes to Facebook groups is I actually don't have a long standing Facebook group anymore. I've done that I've been there for years. And now I really love the energy of having pop up groups during cycles of launches that we go through. So usually once every month or two going through and opening up a new pop up group, and creating an incredible experience for the members coming in. And then we close it down. And then we got to go through and go through it again. So a delivery genius on my business page is the place where there's tons of free trainings on Facebook groups and engagement and all that. So that's the best place to find me.

Alyson Lex 33:55
And now I know you also have put together a nifty little gift because you didn't deliver enough information here on this episode. A free gift, the grow your group checklist, is that right?

Christina Jandali 34:07
Yeah. So sometimes it's easy to look at where someone is and think, Oh, I should be doing all the things that they're doing right now. But I think sometimes it's more helpful to really take a look at like, where did it all start? Like, how do you actually get started like grassroots from the beginning. And so these two checklists are really just kind of processing through some of the things that you need to know about your Facebook group in the beginning to really create that epic experience. And then all of the things that I did in the beginning, for my very first Facebook group to get my first 2500 members, it was in about three months, all of the things that I did to generate those new members coming and so you can literally go through the checklist, do one thing at a time and go through it so that you have the opportunity to start building your Facebook group as well.

Jennie Wright 34:49
That's awesome. I don't know if you know this, but while we've been talking, Allison and I take notes we always do. We're at three pages. I love it. The pages of no pages of notes, three pages of notes. unheard of you guys. This is like epic, epic training. I feel like I just went to one of the best webinars that I've ever been on and got like super good content. This was incredible. This was not podcast worthy. This is like masterclass where the good stuff.

Alyson Lex 35:15
So I just want to just interrupt you real quick that grow your group checklists. Well, that's right link will be on our show notes page, or you can go there now to deliver your genius.com slash thrive. She made a special link, y'all. It's awesome. deliver your genius genius.com slash thrive. And we'll also go ahead and put that on our show notes page. You can always check it out there as well. And we'll link to you everywhere.

Jennie Wright 35:41
Oh, of course. I can't believe you just said y'all.

Alyson Lex 35:43
I did. I said, y'all. You did what have it.

Jennie Wright 35:49
It just, it just sounded interesting. That's all I was just, you know, just calling it up. Having said that, this was an incredible episode. We really appreciate you being on Christina, thank you so much. I know this was like figuring out schedules and doing all these wonderful things. But we really appreciate your time. Super super, like grateful right now.

Christina Jandali 36:08
Yeah, so much fun. Thank you guys for having me. So good to see you.

Jennie Wright 36:11
Yeah, absolutely. And I'm sure this is not gonna be the last time that we will see Christina on this podcast, because I can already foresee another two episodes of like three pages of notes each

Alyson Lex 36:23
bag until she agrees again. Yeah, we'll just keep going.

Jennie Wright 36:27
Let's try and get on that schedule. We know that we know your assistants email, we know where to go now. So get some time. Exactly. So we just want to take a second and thank everybody for listening. Thanks for being part of this listening to the end grabbing the resources that we're providing for you. If you haven't already, please do go and subscribe to the podcast. We don't want you to miss episodes like this with Christina Jen Dolly, who was amazing. We also have episodes that come out on Mondays with our quick tips and our episodes on Thursday with just Allison and I where we get to you know, do a little bit of dish and spill some tea and talk some really cool stuff. So we have a good time. And if it feels right to you, please do leave us a review. We'd love to hear what you think of the podcast and we'd appreciate that very, very much. So thanks again, Christina for being here. Thanks for listening, everybody. And we'll be back very soon answering another big question.


Want More? Listen Now:

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Want More?Listen on the Go
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
iTunes
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Spotify
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Google 
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Stitcher

Love what you hear?
Share with your network!

Related EPISODES
you might like

Episode 75 – #morethanadatabase: How to tap into the true power of your network with Zanade Mann

Read More

Episode 74 – Boost Your Summit VIP Sales with These 3 Expert Strategies

Read More

Episode 73 – Why You Shouldn’t Focus on Hacking the IG Algorithm w/Nicole Hamelzoo

Read More

Episode 071 – How To Use Stories to Sell with Jenny Midgley

Read More

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.