Episode 005 – Everything You Need To Know To Create a Killer Headline

Listen Now:

What We Talk About

In this episode, we’re breaking down what makes a good headline for your blog posts, social posts, sales pages, landing pages, and email subjects. You’re going to discover what you need to know BEFORE you write a single word, some mistakes to avoid, and even a quick & dirty formula for creating great headlines on the fly. 

  • (2:34) Why Headlines Matter
  • (7:14) What Makes a BAD Headline
  • (9:56) The Problem with Clickbait Headlines
  • (11:50) A Low Value Headline Example
  • (13:31) $50 Words (When a $5 Word Will Do)
  • (15:50) Using Everyday Speech
  • (17:44) 5 Types of Content Headlines You Can Use
  • (26:44) The One Job Your Sales Headline Has
  • (27:51) How To Create a Good Headline: Step 1
  • (29:51) Quick & Dirty Headline Formula
  • (35:11) Where to Get 6 More Headline Formulas
  • (35:59) The Subhead
  • (38:04) Long Headlines vs. Short Headlines
  • (47:33) The Cosmetics of Your Headline
  • (48:05) The One Word Alyson Writes Differently 99% of The Time
Resources

Headline Analyzer – https://www.aminstitute.com/headline/

30-Second Headline Generator – Use this to get 6 easy-to-use headline formulas that you can personalize to YOUR business in 30-seconds or less. Click below to grab yours now.

Click here to get the resources from today's show

Listen Now:

What We Talk About

In this episode, we’re breaking down what makes a good headline for your blog posts, social posts, sales pages, landing pages, and email subjects. You’re going to discover what you need to know BEFORE you write a single word, some mistakes to avoid, and even a quick & dirty formula for creating great headlines on the fly. 

  • (2:34) Why Headlines Matter
  • (7:14) What Makes a BAD Headline
  • (9:56) The Problem with Clickbait Headlines
  • (11:50) A Low Value Headline Example
  • (13:31) $50 Words (When a $5 Word Will Do)
  • (15:50) Using Everyday Speech
  • (17:44) 5 Types of Content Headlines You Can Use
  • (26:44) The One Job Your Sales Headline Has
  • (27:51) How To Create a Good Headline: Step 1
  • (29:51) Quick & Dirty Headline Formula
  • (35:11) Where to Get 6 More Headline Formulas
  • (35:59) The Subhead
  • (38:04) Long Headlines vs. Short Headlines
  • (47:33) The Cosmetics of Your Headline
  • (48:05) The One Word Alyson Writes Differently 99% of The Time
Resources

Headline Analyzer – https://www.aminstitute.com/headline/

30-Second Headline Generator – Use this to get 6 easy-to-use headline formulas that you can personalize to YOUR business in 30-seconds or less. Click below to grab yours now.

Click here to get the resources from today's show

Want More? Listen Now:

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
 Want More?Listen on the Go
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
iTunes
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Spotify
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Google 
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Stitcher

Love what you hear?
Share with your network!

Share0
Tweet0
Share0
Pin0

Related EPISODES
you might like

Episode 026 – How to Work With A Highly Paid Expert (and get the most out of your investment)

Read More

Episode 024 – How Podcasts Generate Hot Leads For Your Business with Brent Basham

Read More

Hacking the YouTube Algorithm for Bigger Audiences with Rob Balasabas (Business Building Block)

Read More

Episode 023 – Delight Your Audience To Close More Deals, Generate More Referrals, and Provide Better Experiences with Mark Stern

Read More

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.