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What We Talk About

Many times in business it can feel like you’re throwing spaghetti at the wall – trying new, shiny things over and over until they either work or you burn yourself out trying. The problem is… if you don’t have the right foundations in place you’ll always be hustling and never feeling like you’ve “made it.”

Our guest today, Julie Wolk, will show us what those foundational pieces are, how to slow down and skip the hustle… but STILL see success in our businesses.


How a Smaller Audience Means Bigger Results with Niche Expert Jason Wiehler (Business Building Blocks)

Julie’s Website

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Check Your Business Boundaries (A Quiz)

Our transcript hasn't been proofed, so there will probably be some errors. Sorry about that!

Alyson Lex 0:01
It feels like Everywhere you look, we're all told to hustle, hustle, hustle, hustle, work harder, work smarter, work longer. And at the same time, we're also told about the four hour workweek, which to be fair to set it up, you have to hustle. And that doesn't always feel great. It doesn't always lead to success. And what it oftentimes leads to is overwhelm burnout, exhaustion, and kind of hating your business, right. That's why when we met Julie walk, we knew that she had what we needed to put here on the podcast, because she talks about how to escape that hustle, still be successful. Her business coaching has amazing foundations that we cannot wait for her to share with us today. Julie, thank you for joining us.

Julie Wolk 0:50
Thanks so much for having me. I'm happy to be here.

Alyson Lex 0:53
So I probably already alluded to it, but what is the biggest challenge that you see business owners make in their marketing?

Julie Wolk 1:02
Well, so what I see it the most actually, is what I call spaghetti at the wall marketing, which I'm sure you know, what I'm talking about, where, you know, people are just trying a bunch of different things largely because we hear especially if you're like a person who listens to business podcasts, and, you know, reads blogs and is on social media, it's like, everybody's got their strategy. And that one sounds cool. Oh, and that one looks like it works. And so people are like, just just trying all the things. And I mean, not only is that exhausting, but it's like totally not effective, because you're you really, and we'll talk more about this later, but you need to focus on something for it to work. And so that's the, that's the biggest mistake I see is just like all over the place marketing without, without a goal for your marketing, like your business goals, and you have marketing goals, right. And then having a strategy that is effective, that also suits you and all that, that where you're focused on it, like at least for a chunk of time, so you can tell if it's working or not, right. So that's a huge mistake. And a lot of that is rooted in. Not all of it, some of it's rooted in not having clarity to around what you're selling, what you're offering,

Jennie Wright 2:23
is really, really helpful. We do hear the spaghetti at the wall thing all the time, which makes a lot of sense. It's something that people always try. And Allison and I have worked very, very hard, because we have two very different personalities, to come in and do things about focus and being focused in our intention what we do, because as we're doing this podcast, and there are three episodes a week, guys, three episodes a week, just take that in for a second, holy crap. But we're also running two completely separate businesses, Alyson is working on a summit. I'm working on a summit and we're coming together to do our own list build later on in July at the time of this recording, which is huge, right? So having this you know, having what you're saying and applying what you're talking about, makes a lot of sense. And it's I think it's something that people don't do on their own without a little bit of prodding sometimes,

Julie Wolk 3:12
yeah, our tendency is to go in a bunch of different directions and try new things like the whole shiny object syndrome, right? Like, that looks cool. I mean, I'm, I've done it, I'm guilty of it. I'm gonna try quiz now. Right? Like, it's fun, it's cool, it's sexy. And if it's not grounded in strategy, it's, it's a freaking waste of time. It's an It's exhausting. It's like the number one mean, if you want to start, you know, having more time and spaciousness have a have like a very focused marketing strategy.

Jennie Wright 3:41
And I know that Alison's going to talk about this in just a second because it's something that her and I have talked about before, which is if you don't have a plan, then you're going to end up going off on some like sort of a tangent, and keeping on your plan, like on your focus to reach your goal is the key, right? And we've had this happen, I've had me we're talking about this shiny object syndrome, which we've all tended to do. And so as Alison, she's kind of waving her hand for those who are just listening, right? We all tend to do this. But if you go off track, then you're not going to reach your goal, because you're going to be floating off into some different direction. And the next thing you know, you're seriously going to be following something else. At the same time. If you do that, you're never going to know if the thing that you were actually trying was or could actually succeed.

Julie Wolk 4:31
Right? And not that there's not room for experimentation, right? Especially for earlier stage business owners like you gotta try stuff. Sure. And you got to learn and and sometimes there are opportunities that come up that really truly are a good directional shift, right? But but be thoughtful about that right? And be thoughtful about like, Oh, I'm going to change gears because there's actually like a real like, you get some opportunity to speak in front of a crowd of all of your ideal clients and it wasn't on your schedule, right? Wasn't Your plan, right? Like, that might be a good one to just do anyways, right? Even if, right? So it's not like we have to be rigid about this, like you have to leave room for for magic and creativity. You know, and you gotta try things. But even if you're trying things, you can do it in a more intentional way. We're like, Okay, I'm going to focus on this one for like three months and see if we get get it to work or not work or see how it feels, and then tweak it because nothing works on the first try, like people will. They'll go, they'll teach their first like class or webinar, and three people will show up, and they'll be like, I'm never doing this again, it's like, well, that's not really how it works, because that's going to happen, like it's not going to necessarily work on the free, it's probably not going to work on the first try. So you have to go back and look at Well, what why didn't as many people sign up as I wanted them to? Or why didn't they show up? Or maybe they all sign up and they didn't show up, but you got to reach them afterwards. Anyway. I mean, there's just all these different things that can happen. But the bottom line is that you have to practice things, it doesn't just happen instantaneously, as much as we would love that. Yeah, work for things. So not like work work yourself into the ground, but you have to, you know, you have to have some, some discipline around it right to to do it. And then it's going to save you time in the big picture.

Alyson Lex 6:14
So how do we avoid the distraction and the shiny, I call it? magpie. Right, so magpies love little shiny things, and they flip from one to the other. How do we avoid that? And stay intentional? You know, I love what you said about the three month focus, like setting a timeframe for it. But sometimes you're just like, man, I really want to do that. How do we get out of that?

Julie Wolk 6:39
You know, I don't know if it's getting out of it so much. I think it's learning to listen to yourself and really making decisions based on what feels really aligned with your strategy. So let so if you create if you set goals at a, you know, the beginning of a season or quarter, and you're like, Okay, this is what I'm planning on doing. And then something comes along, you're really excited about instead of just jumping on it and doing it, the practice would be to, you know, take a step back from your computer, you know, I'm partial to going on walks and spending time in nature and reconnecting with my, my, what's true for me, right and what feels aligned and what my intuition guides me towards, because sometimes there is a shift that's needed. And you can look at your larger goal and say, Hey, you know what this new thing came along, I have this goal of blankety blank, I really actually think this is going to get me there faster. And so I'm going to make a conscious decision to shift my focus versus not giving it that thought and just like okay, I'm going to do this and I switch to this, just doing it unconsciously, we're going for intentionality. So what that takes, though, in these, in these times, really in all times, I would say particularly right now with this, like, crazy thing that's happening in the world. But um, which maybe by the time this comes out, maybe it'll have lifted and things will be a little more normal, but I don't think people are gonna slow down in anytime soon. I mean, I'm like on a campaign to get people to slow down and be more intentional about how they work. So I'm going to say Go on, go on a show when you're feeling full and maxed out. And there's a decision to make, and there's a lot coming at you take just a few minutes to feel into what's into yourself into what's really feels aligned for you to do in that moment.

Jennie Wright 8:27
That makes a lot of sense to me. And it actually says something that really connects with me that you like to go out in nature, and take a walk. And that's what I do when I Allison knows this very well about me when I'm feeling overwhelmed. Or if I feel like there's too much coming at me, I absolutely will be like I gotta go for a walk. And I will I kind of walk the stress out a little bit. And it allows my brain to think. And it also allows me to make concrete or better plans. Right? If I'm, if I'm trying to figure out a problem, I need to problem solve a walk tends to help, although, by the way, so does cleaning, but we won't go there.

Julie Wolk 9:06
Well, I mean, I think that's important, though, because I think what we're talking about is like, like clicking out of our Yeah, I always mix up left and right brain but the one that the one that likes focus and details, I don't want to mix those up.

Jennie Wright 9:16
That's right brain,

Julie Wolk 9:18
okay. So get out of that one and go into the mode, where we're not we're in a more creative mind. And when you're cleaning, you're just like kind of doing that with your body and your mind can wander. And it's the wandering that's helping you come to the decision that you can't figure out when you're like, I gotta figure this out. I got to figure this out. I gotta keep writing and working. Like you know, they there's a story about Einstein figuring out some major discovery, like, you know, lying on a couch looking at the fire, you know, I've been trying to figure it out for days and then finally took a rest and I'm gonna look up what it was and he's just staring at the fire until it finally figures out the key to the thing that he couldn't figure out for whatever how right Have those, it's it's staring off into space. It's doing the cleaning. It's being in nature. It's just getting out of that. Whatever brain mode.

Jennie Wright 10:09
Yeah, we're I think we had Allison's about to tell you go ahead.

Alyson Lex 10:13
So, left brain is very analytical and analog and right brain. Okay, very creative. And what does that say about me that I mix those up every time I the way I have to remember it is I'm very creative and I'm left handed and it swaps. Okay, that's the only way I can. I have my mnemonic devices, that's the only way I can organize my thoughts. What I wanted to say is, for me, it happens in the shower. Or when I'm driving my kids to school or daycare, right? So it's that mindless, kind of, I'm shutting off my brain, not trying to think and it happens. And sometimes I take three showers a day, because I need it. And that doesn't work. It's Yeah, I really love that stepping back shutting down for a minute. And I think it also forces us to take a break. Yeah, of course, which we all

Julie Wolk 11:08
need. Right? Exactly, exactly. Just keep on going. When really, we end up being more productive when we stop and take breaks and have those epiphanies, then working harder and longer trying to figure it out. And it's it's a it feels risky to like, if you're in the middle of something, you're working really hard to try to finish it, it feels risky to walk away for even 10 minutes or five minutes sometimes feels like you don't have time to go to the bathroom sometimes, right? That's what we do, we get into this urgent mode where everything has happened now and we got to figure it out and stick with it. But especially if you're kind of like an overachiever, hard worker type, like that's kind of that's how I am. That's where I tend. And so but if you're, but the reality is that if you do take the time in any any like, hyper successful, like person for the within the long run will tell you they take breaks, they'll tell you they take exercise breaks, they'll like the breaks are key to the successes that people have, basically.

Jennie Wright 12:03
Yeah, and you actually mentioned something when we first met, and you called it the four routes of business. And we want to ask you a little bit more about those because I love taking my walks in nature, and I love my cleaning because it does help me disengage. But if I feel if I had a system, and I think the listeners if they have a system, it would make it a heck of a lot easier to not feel the way we've been talking about.

Julie Wolk 12:24
Yeah, absolutely. So I, I always say you can't, if you don't root, you can't fruit, just like a tree. Like if a tree doesn't have roots, doesn't work so well. Right? It's gonna tip over. And we our businesses also need to have roots they need to, you need to have foundations in our business. And these are the things that are slightly less sexy than like, creating quizzes, and, you know, live launches and whatever people are doing. But, and they're, but they're foundational, and they're what really any good business coach, really, any business coach is going to teach you a form of what I'm about to say, right, and I have a particular metaphor around it, because I love using nature as a metaphor, because I think because we are nature, and because it resonates on a deeper level. And so we can feel when we're unrouted we can feel when we're marketing spaghetti at the wall, like, oh, I'll try this, or I'll try this, why isn't this working? Or what do I say or, or people that like, you know, you're doing something new in your business or you want and you don't know what to write on your website, or you don't know what to how to share about what you're doing with somebody, um, these, these, all these things are because you're not rooted in your business, right. And when you're rooted, then you can, you can cultivate, you can collect all the nutrients you need, and cultivate and grow this tree that is your business and that eventually fruits into clients and money and all the things that we want to want an impact and like the the good feelings that we get from having an impact on people and being you know, successful however you define it. So the roots are I there's four main ones, but there's probably more I could think of, but the ones that I teach are your niche, which is you know, who exactly are you? Who are your people, specifically, who are your people? And what do you What's the problem that you help them solve? And I know everybody knows about niching. And if you're like an experienced business owner, you might be like, well, I already have any, but what I have found, and I work with people who are mostly already established in their businesses, and they're doing some kind of like rebirth like they, they've been at it for a while. They're earning money, they have clients and it's like, but it's getting, they're working too hard for their money, it's getting too difficult and they have to become more kind of organized and streamlined and how they, how they do their business. And so we go back to these roots, right like this is something you keep coming back to because especially as you grow to the next level in your business, you need to re clarify these things they shift, right? I mean, everybody, I'm sure all three of us and everybody listening has who's been in business for any length of time has had their the focus of their business shift, right? Because we learn and we grow, we evolve. And our, our Nish our people. And our and what we do for them like that we hone that we get more clear on what, Oh, I love working with those people, oh, that didn't work, oh, this is what I do not quite that. And the more we can like refine that and get clear on that through experience, right? It doesn't just happen like you don't figure this out the minute you start a business, right. But over the top, over time, you can get clearer and clearer and more precise and concise about who your people are, and then it becomes way easier to speak to them. Right. So that's, and that's what marketing is speaking to your people like sharing with your people about your stuff, right. So that's the first root niche. And then the second one is your, your message or your point of view. So this is like the why I have a colleague, who's who does a lot of similar work Ted, Hargrave, awesome, awesome guy, I don't know, if you, if you all know him, but he talks about mes point of view as why you do your work the way you do, why you do what you do the way you do it, essentially. So it's like, you have a reason for your for the approach that you take. And there's probably some kind of critique of how things are now either in society or in your industry, like, everybody's doing this, but it's not working. And here's why. And there's actually another way, you know, and this can be a very, like a big political statement. Or it can be something more,

more around, just like the way your industry works, or doesn't work, right. So like, everyone tells you, you have to do, you have to do a live launch in order to have success. But that's not true. What's really true is XYZ, right? That's like a kind of boring example. But, um, so, so I'm trying to think of actually a better one from, from a client. But I have a lot of clients that work in, in alternative health. And so the point of view there is, it's always it's different for everybody, right, because we all come to this work, our work for different reasons, and with different contexts and backgrounds. But, you know, in the health world, it's often like, you know, we live in a society that is really just looking at, at symptoms, or we live in a society that wants to fix everything with a pill. And, actually, that the reason that's not working for you, the reason you still don't feel great is because that's not we're not looking at the whole system, right. And so in my work, I look at XYZ, you know, I look at all these different pieces to bring you, you know, to, you know, full health from like the inside out, right, that's a that's an example of a kind of generic point of view. But that's an important piece, because it's what helps you connect with those clients. So you've said, Okay, these are the people I work with. Now, your point of view helps you really connect deeply with the ones who are like, Whoa, right? Yeah, that's what that person saying that is really resonates and lands for me. So it's really like a beacon for, for the people who are kind of like you that kind of think like you or think how you think is how they want to think, you know, like, Oh, that makes sense. Right? Okay. So that's the second one. And then that, that directly rolls into your framework, right, which people also call it a signature system, or a methodology or whatever. But the idea is like, okay, so I, I believe that we need to look at these three areas that most western doctors are ignoring, we need to look at your, you know, your nutrition, your sleep, and your I don't know, whatever they are. And so let's say you have these, like five pillars of health are these five steps to help. That's the framework is a direct outcome of that point of view, because it's your way of doing it, right. And it's totally unique to you, right? Because nobody has the same methodology as you because nobody has the same gifts, wisdom training, you know, this is where you get to weave your, all of your uniqueness together into a framework, a curriculum like this is how I uniquely help people get to this goal that I'm helping you get to that I identified earlier on when I was talking about my niche, right. So that's the framework. And then finally, the offer the thing you sell the actual thing that you sell, and it's based on your framework, right? So if you guide people through a three month or six month or a nine month health journey, it's going to cover these five areas, or we're going to go from this to this to this to that and having a clear offer that like specifically answers. A, you know, a pressing need of your ideal client is essential, right? Because people oftentimes try to sell things that that they're excited about, but it's not necessarily what their clients need. Or it's not messaged in a way that, like, maybe it is what their clients need. But then it's not messaged in a way that really speaks to that like problem and solution because people buy things because they have a problem. They want a solution. Like, that's why we buy things. Even if the problem is like, you know, I want to look cuter. So I'm gonna buy this shirt. It's still a problem in a way, right? So we have to, we have to talk about it in that way, our people are gonna like go breeze right by it.

Alyson Lex 20:25
You're speaking my language with that. And I think I've even used shirts as an example. Because it seems like something so simple, right? But it's like, even if it's just a plain white t shirt, I'm buying it because I need a T shirt.

Julie Wolk 20:38
Right? I have a problem. My white t shirt got a big stain on it. And I need a new one. Right? Or, I mean, I want it to be organic. You know, I want it to be organic cotton, and I want it to have a nice cut. And so like you can see probably Mike, there's probably a Facebook ad for this on my feed for a cute organic white cotton t shirt right after this. No, I'm kidding.

Alyson Lex 20:57
But let us know if that happens. Because I'm interested.

Julie Wolk 21:02
I like what you see, though, you see a Facebook ad and that because they've dialed in people like me who want like bait comfy basics that are fit great and are organic, and they somehow figured out who I am and they're speaking directly to that need that I have for, like good quality, cute shirts.

Jennie Wright 21:17
100%. That's good marketing, though. That's Let's be totally you know, it's niching in right, which is good. I love the fact that you have these four routes that plays into exactly how I like to approach things, which for me is being very grounded and what I do. And you mentioned earlier, that niche that a lot of people know their niche. I don't agree. I think they I think they think they know their niche. But I don't think anybody I don't think anybody naturally goes to the level that they necessarily should with niche sometimes. Yeah, I think people need to go deeper. Because if you go deeper and you do that specificity, which you were talking about, you know, then it makes having root number two, three and four. So much easier.

Julie Wolk 22:01
Yeah. You're it's the most important route. The first one is the hardest one, and it's the most important one. And like in all my programs, I'm like, Okay, I know, the first one is going to be the hardest. Just stay with it, you know?

Jennie Wright 22:14
us over it. Right?

Julie Wolk 22:15
Yeah. Or they or they were it's like a vague Yeah, like you said, they think they have it, but it's actually pretty vague still. And so, I mean, I'm like, six, seven years into my business. I'm like, in a nice revolution, right? I'm like, I'm about to go like, like, more narrow, you know, and I'm like, ooh, scary, exciting, right. But like, it's going to, it's going to happen that way, if you're paying attention to like the kind of work you're doing and where you're most effective and where your energy is being drained. Like, if I'm working with people with too many different kinds of issues, even if they're kind of the same, like I noticed more, and I'm like, Oh, actually, that person has slightly different needs than the rest of the group. And that's becoming, it's can be a drain on me, it can be a drain on the group, sometimes it can be, it's usually fine as far as like the group vibe goes, but I noticed how I can be more effective. If I'm teaching more to the same, like the same kind of person, you know, the present hasn't more similar, even more similar things going on. And so, um, but it does take time to evolve. Like, you can't just pick a niche, I mean, unless you don't, unless you're just like trying to, you know, sell t shirts on Facebook, right? If you're like a conscious entrepreneur type, you usually can't just pick it you have to pick you have to get like good enough, like, I'll go for like 70% and then go for that and then you're gonna learn and then you're gonna be able to hone it down even further. So, you know, it's you can't, you can't like it can't just magically pick it, it takes time. All this stuff takes time.

Alyson Lex 23:46
One of the things you mentioned earlier was this drain, and it kind of got me thinking that there's probably other ways we're draining time and money and energy in our business. And so how can we identify those and maybe start to close them up?

Julie Wolk 24:01
Mm hmm. Well, there's I can give you a few kind of categories of drains to look look out for and we've actually covered a couple of them already. One of them the primary the primary drain that I see and have felt at various times in my life is just the big drain of not being misaligned of like not doing the work. I'm here to do. So when people are

sometimes people like start a business kind of like just because it happened like someone hired them to do something and it turned into this whole thing which is so cool, right? Like I love when that happens. And but then three years in and they never stopped to be like, Whoa, this is working for me. Like do I like this? Do I like what I'm doing? Do I like the structure of my day? Do I like billing hourly? Do I like Have I been intentional about my schedule and about my rates and about all the great and sometimes you were like, oh my god this thing's taking over my life. Right? And I don't even like it. You know? So this So the first thing again, and it comes back to slowing down and really checking in with ourselves, which again, I like, literally, like, take people out into nature to do this or send them out right now I send them out because we're not together, but but I do it virtually anyway. So, you know, is taking that time to really feel into like, what's true for me right now, what's most of mine in my life? Like, sometimes your business isn't your first priority, right? And it's important to not have this struggle going on between, like your kid and your business, right? To be clear, like, you know what, right? My kids really little, I'm looking right now, like my kids my priority. Bottom line, I make decisions based on that, even if even if it costs me money, you know, like, she's the first priority right now. She's two and a half. And this is the she's the priority. There will be other times, I mean, it's hard to imagine, you know, that I'm going to like totally D prioritize my child. But like, once she's in school, for example, right, then it's then it can shift. But we have to get clear on those like bigger picture priorities. Because when we're off there, it's just like, it doesn't feel good, right? When you're off purpose, or you're doing things you don't want to be doing. It's like, and you can't it's like hard to measure that. But it doesn't feel great. So that to me is like the biggest energy drain. And then the second one is this roots of business thing, and also just your business model in general, like people generally have too many offers and too many target audiences, you really basically want one target audience. I mean, you can have more we can talk about that. But one's easier, obviously. And so, um, you know, just like too many things going on, they're not they haven't thought through their business model, which is basically you know, how you earn the money that you want to earn, like, what are the things that add up to your 148 k goal per year, or whatever your goal is, you know, so that just being kind of, like, not strategic about how you're mapping out your offers, is another humongo drain and like not being clear on the routes that kind of like wrap all that together and business model, or having. So that's, that's like, those are the two big ones. And then there's all these other ones that kind of pop up. And I've mentioned some of them already there, like your schedule, like, are you? Are you booking clients? Like back to back seven in a row? And that's, and that's exhausting for you? Or on the other hand, are you booking them like, randomly all throughout your calendar, and like not having any chunks of time to do creative work or writing are the other things in business that takes a more brain focus, you know, and so that our schedules are so important, and people like you have, you're a freaking entrepreneur, you have control over your schedule, right? Like, and you don't have to do things, whenever people are free, like, Well, my client on the East Coast can only meet at 6am liquid, come on, like have a boundary and just say, like, I don't work at 6am, you know, you're not going to get the best me at 6am. Sorry, you know, unless that's true, right? Of course, there's a there's everyone's different, some people work great at 6am, and they don't have three kids around or what and they can do that fine. I'm not like judging them. It's just like, everybody's gonna have the things that work for them and don't and we get to be intentional about how we craft our schedule, like I have clients on Tuesdays, Wednesdays and Thursdays only between 10 and five, that is it. every other Wednesday, there's no client so that I can like write all my content and do all my things that I got to do like that, right? So I don't work on Fridays, I don't unless I have like a little thing I need to wrap up and figure out. So, so schedule is a huge one. And then rates are another humongo one, where you know, just basically undercharging. So that manifests in a lot of different ways, we could go into that. Um, other ones include, like, energetic over giving, you know, like, you just, you have a group program, and you just, like, keep on piling stuff on, and like more sessions with people, or you always go late with your sessions, or there's just this energy of like, Oh, my God, I have to give people so much or like, excuse me, or they're gonna, like, you know, fire me or something. So, that's another one. And then there's a, there's one I would love to like to pull out also, which is a little bit of a shift from what we've been talking about. But there's also an integrity leak, which is if you are not holding upholding your values in your business. So for example, if this is a really relevant example, in the business world, you know, a lot of people put antiracism statements on their websites over the last six months or so, cuz it was like, Oh, my gosh, George Floyd got murdered. And there's this huge movement for racial justice. And I want to like, you know, I want to let people know, I'm part of the help, the healthier the, I'm supporting this cause right. And, and it's like,

but then they're not really doing anything other than they haven't written it on their website. And that's an integrity leak, especially if you really, truly like want to do something but you're stuck and you're stalled and you're not doing anything. You know, other examples of this could include even just like having, you know, environmental values, but not employing companies or buying products that, you know, are eco friendly. So when you have values, you need to pull them through your business or after a while starts feeling really crappy. And that's an energy drain too. So,

Jennie Wright 30:20
absolutely, I actually worked for a company at one point that had the whole, you know, environmental statement on their website. And then did other things. Oh,

Julie Wolk 30:31
yeah, that's crappy.

Jennie Wright 30:32
Yeah, I kind of felt really crappy. But we won't go there. So this has been this has been amazing to hear all this, I didn't realize that there were so much coming out of the time and energy in the money leaks, there's so much there, but I identify with like all of them, which kind of freaks me out. We all, we all have it. It's like, I'm right there with you. And I just want to ask you how it could have been totally a totally different episode for sure. But I want to find out where people can connect with you where people can get to hear more about you. How can they reach out to you tell us all of those details?

Julie Wolk 31:07
Yeah, I'm,

I'm at Julie wall And I do actually have a quiz. It's a cool, that's a fun quiz that helps you actually identify what kind of entrepreneur you are. And then where you might be leaky with what boundaries, you might be leaking in, based on your type. So that's a fun thing you can do. And that gets you on my email list. So you'll hear from me, I write interesting emails, not overly frequently, but I'm, when I'm inspired. And then I'm, I'm actually, by the time this airs, yeah, that that's probably the best way I also do, I also do a private intensive with people, that's a new thing, I have a group program called nourished. And that may be open for enrollment during this time. And if it's not, I have a short, private intensive, where I take people through redesigning their business model to make it to create more time and money and energy in your business. So that includes like going through these routes. So that's kind of what I'm up to.

Jennie Wright 32:05
That's awesome. That's a great way to connect. And I know I speak for Alyson on this as well, when I say this was really, really cool. We learned a lot just from listening to this. And I know the listeners will as well, which is the whole point of this whole thing. Yeah, we will make sure that all those resources that you've been talking about are going to be listed on the show notes at System to Make sure that you check those out. And we'll also make sure that all of you know Julie's contact information is there. So you can connect with her because I'm sure that there's going to be people who are wanting to reach out on this. So good. So Julie, thank you so much for being on the on this episode with us and talking about this in detail. It's pretty amazing.

Julie Wolk 32:45
Thank you so fun to talk with you.

Jennie Wright 32:47
Yeah, absolutely. And I just want to take a second to give people something from this episode that they should be doing going forward, I want you to take a look at your business. And I don't want you to do a little mini audit, don't freak out. This is not as hard as it seems. But I want you to look at your systems and processes, and make sure that they are in alignment with the future that you want to create for your business. If you're doing too much, how can you scale back or change things? What can be outsourced? Where do you need to like lighten the load. So I want you to do a mini audit, and then realize where you can make some changes. I also want you to take a look and see where the leaks are in your business right now and where you can fix them. You know, we talked about a couple different types of like of leaks, that were really, really good. Being misaligned, not having the roots in your business, your schedule, your rates, the energetic over giving the integrity leak, which I think is a big one for some people. So I really think that you should take a look at that. And Julie's quiz can help you do that. So go to Julie And check out that quiz. I think that's going to be very, very helpful for you as well. And then the third thing is I want to get your honest feedback of what you thought of this particular episode with Julie, head on over to wherever it is that you are listening to this podcast, and leave us a review. Sorry, Julie woke My apologies. I've been corrected. And thank you for that. Make sure that you leave us an honest review as to what you feel you got from this. We Allison I am building this podcast when I make sure that we're constantly creating something that has value for you. And it helps us understand what we should be doing in the future for future episodes. So just want to take a second and thank Julie Wilk. We really appreciate her being here. Go check her out. Julie woke is where you'll find that quiz that I've mentioned previously. And we'll be back again soon answering another big question.



Episode 163 – Keep More Money with the RIGHT Kind of Leverage with Hadriana Leo
Episode 162 – Measuring The Success of Your Campaigns (and the metrics you need to know)

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