Episode 008 – The Bonus Sandwich: How To EASILY Create Bonuses that Increase Sales and Value

Listen Now:

What We Talk About

Are you thinking about launching an online course? Are you looking to add to the value of it and hopefully up your sales? Then today is a great episode for you. Alyson Lex is going to show us about Bonus Sandwiches.

We’ve all seen them – the courses and launches with hundreds of bonuses that ignites a bit of FOMO in us. We want all the things!

But when we create our OWN course, we’re stuck about what to offer. Do we just throw in everything we’ve ever created? How do we add bonuses that create value AND sales?

In this episode, we’re answering the question “How do I create bonuses that will actually help sell my course as well as positively impact the quality of my content?”

  • (1:48) Why bonuses are so important
  • (5:55) How bad bonuses can hurt sales
  • (7:58) What you want your bonuses to do for your customer
  • (9:28) The Bonus Sandwich
  • (10:29) How the Bonus Sandwich helps your course sales and results
  • (12:13) Bonus Sandwich Examples
  • (17:32) Where to find content for your bonuses
  • (20:09) The benefit of having a guest expert contribute content for bonuses
Resources

Otter.ai – For transcribing content to turn into notes, editing for full transcripts, or to have your content on-hand in a written format. Use our link to get a month of premium features for free: https://systemtothrive.com/transcribe

Your Bonus Sandwich Worksheet – use this to help you figure out what to offer as a bonus and how to create them so they add a ton of real (and perceived) value to your offer.

Click here to get the resources from today's show

Listen Now:

What We Talk About

Are you thinking about launching an online course? Are you looking to add to the value of it and hopefully up your sales? Then today is a great episode for you. Alyson Lex is going to show us about Bonus Sandwiches.

We’ve all seen them – the courses and launches with hundreds of bonuses that ignites a bit of FOMO in us. We want all the things!

But when we create our OWN course, we’re stuck about what to offer. Do we just throw in everything we’ve ever created? How do we add bonuses that create value AND sales?

In this episode, we’re answering the question “How do I create bonuses that will actually help sell my course as well as positively impact the quality of my content?”

  • (1:48) Why bonuses are so important
  • (5:55) How bad bonuses can hurt sales
  • (7:58) What you want your bonuses to do for your customer
  • (9:28) The Bonus Sandwich
  • (10:29) How the Bonus Sandwich helps your course sales and results
  • (12:13) Bonus Sandwich Examples
  • (17:32) Where to find content for your bonuses
  • (20:09) The benefit of having a guest expert contribute content for bonuses
Resources

Otter.ai – For transcribing content to turn into notes, editing for full transcripts, or to have your content on-hand in a written format. Use our link to get a month of premium features for free: https://systemtothrive.com/transcribe

Your Bonus Sandwich Worksheet – use this to help you figure out what to offer as a bonus and how to create them so they add a ton of real (and perceived) value to your offer.

Click here to get the resources from today's show


Want More? Listen Now:

__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Want More?Listen on the Go
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
iTunes
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Spotify
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Google 
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f8570":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"f8570":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"f8570":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45}}},"gradients":[]}}]}__CONFIG_colors_palette__
Stitcher

Love what you hear?
Share with your network!

Related EPISODES
you might like

Episode 58 – The Truth About Content Repurposing

Read More

Episode 51 – Are you charging TOO LITTLE? How to price your stuff right with Sylvia Inks

Read More

Episode 42 – Behind The Scenes of 3x Shows Per Week (aka How We Get it All Done)

Read More

Episode 40 – Why We’re Not on Twitter (and Other Lessons About Where Your Ideal Clients Play)

Read More

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.

Some links contained on this page may be affiliate links. We never recommend any product or service that we haven't personally used or found to get good results for our clients and network. You are always free to search and purchase directly from the company withOUT using our link if you so desire.