We've all seen it. Those scammy sleazy tactics that make customers feel icky and make your refund rates go through the roof. And did you know there's actually a name for it? It's called predatory sales. And just like predatory lending is a big bad deal in the mortgage industry, predatory sales is becoming an epidemic in online businesses.
That's why we reached out to one of the smartest sales experts that we know, Lindsay, to come and talk to us about how not to be a sales predator. Listen in as she teaches us how to use attraction sales instead of being a sales predator.
- (3:11) What is attraction sales?
- (7:48) Why old-school sales tactics don’t always work today
- (9:02) Collaborative language and how to use it
- (12:19) Attraction Marketing and Permission Sales – how to use them!
- (17:20) Red light, Green light sales
- (35:00) The 4 fast and free Revenue Generating Activities